At a Glance
- Tasks: Own and optimise customer lifecycle across CRM channels for Myprotein.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Competitive salary, flexible working, and opportunities for growth.
- Other info: Dynamic team culture with a commitment to diversity and inclusion.
- Why this job: Make a real impact on customer engagement and loyalty.
- Qualifications: Experience in CRM and data-driven marketing strategies.
The predicted salary is between 40000 - 50000 € per year.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
Role Overview
The Lifecycle Campaign Manager is responsible for owning and optimising the full customer lifecycle across CRM channels for Myprotein within THG Nutrition, driving retention, repeat purchase, and lifetime value through data-led, multi-channel marketing at scale.
Key Responsibilities
- Own the end-to-end customer lifecycle across acquisition, onboarding, retention and reactivation.
- Define and optimise key lifecycle moments that drive engagement, loyalty and repeat purchase behaviour.
- Identify opportunities to improve customer lifetime value across the full funnel.
- Develop and refine customer segmentation strategies using behavioural, transactional and lifecycle data.
- Deliver highly personalised and targeted communications to improve engagement and conversion.
- Continuously optimise targeting strategies to increase relevance and performance.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse workforce.
Lifecycle CRM Manager - THG Nutrition New UK, Manchester employer: The Hut Group
At THG, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Manchester. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead impactful projects within our thriving e-commerce environment. Join us to be part of a diverse team that values your contributions and empowers you to achieve your career aspirations while making a difference in the world of beauty and sports nutrition.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle CRM Manager - THG Nutrition New UK, Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a case study that highlights your experience with CRM strategies and customer lifecycle management. This will help you stand out and demonstrate your expertise.
✨Tip Number 3
Prepare for the interview by researching THG and its brands. Understand their mission and values, and think about how your skills align with their goals. This will show you're genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the THG family!
We think you need these skills to ace Lifecycle CRM Manager - THG Nutrition New UK, Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Lifecycle CRM Manager role. Highlight your achievements in customer lifecycle management and any relevant data-driven marketing experience to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to Myprotein's success. Be genuine and let your personality come through.
Showcase Your Data Skills:Since this role is all about data-led marketing, don’t forget to mention your experience with customer segmentation and analytics. We love seeing how you've used data to drive results in previous roles!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be one step closer to joining our amazing team at THG!
How to prepare for a job interview at The Hut Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools. Familiarise yourself with how Myprotein approaches customer lifecycle management, and be ready to discuss specific examples of how you've optimised customer journeys in the past.
✨Showcase Your Data Skills
Since this role is data-led, come prepared to talk about your experience with data analysis and segmentation strategies. Bring examples of how you've used data to drive retention and improve customer lifetime value in previous roles.
✨Be Ready for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to customer engagement and retention. Think through potential scenarios beforehand and prepare your thought process on how you would tackle them.
✨Demonstrate Your Passion for Nutrition
THG Nutrition is all about health and wellness, so show your enthusiasm for the industry. Share any personal experiences or insights you have about nutrition and how they can inform your approach to CRM at Myprotein.
