Head of Influencers - THG Nutrition | Myprotein

b Overview /b p In this senior role, you will lead the creator and ambassador marketing for Myprotein across multiple brands, shaping a global influencer strategy that drives brand-building and commercial growth. You’ll build a diverse creator network and turn partner content into measurable impact, collaborating with brand, social, PR, ecommerce and performance teams. You’ll own budgets, partnerships, and a holistic measurement approach while developing the influencer team and maintaining brand integrity. This is a high-impact role at THG Nutrition, focused on scaling influencer activation across markets and platforms. /p b Pay / Benefits /b ul li 25 days annual leave + bank holidays /li li enhanced maternity and paternity pay /li li on-site gym /li li staff discount up to 50% /li li volunteer leave /li li buy back up to 3 days /li /ul b Responsibilities /b ul li Own the influencer and ambassador strategy from planning to delivery and measurement across all three brands /li li Build a diverse network of creators, athletes and experts aligned with brand values /li li Lead paid campaigns, gifting, affiliate activity, events, product launches and long-term ambassador programmes /li li Create briefs enabling authentic content while meeting brand and commercial objectives /li li Collaborate with brand, social, PR, ecommerce and performance teams to connect creator activity with campaigns /li li Manage budgets, agencies, contracts and negotiations for strong value and rights /li li Set success metrics across reach, engagement, traffic, sales and ROI /li li Use data and campaign results to continuously improve the programme /li li Lead and develop the influencer team and ensure high delivery standards /li li Ensure partnerships are transparent, compliant and accurate in product claims /li li Own and evolve global influencer/channel strategy to support brand-building and commercial goals /li li Set channel direction across markets, balancing global consistency with local nuances /li li Monitor channel performance against revenue, CAC/CPA, COS, ROI and growth /li li Identify audience and platform opportunities and build a roadmap /li li Lead planning cycles translating business objectives and launches into channel plans /li li Present performance, risks and recommendations to senior leadership /li li Scale multi-platform creator strategy across Instagram, TikTok, YouTube and emerging platforms /li li Oversee talent negotiations, contracting and partnership reviews /li li Work with paid media and social teams to amplify high-performing creator content /li li Develop a holistic measurement framework for influencer value in branding and performance /li li Establish benchmarks for creator quality, campaign effectiveness and investment decisions /li li Create global reporting on total value generated by influencer activity /li /ul b Key requirements /b ul li senior leadership experience in influencer/creator marketing /li li ability to build and manage partnerships with creators, athletes and experts /li li strong budget, contract and agency management /li li ability to set and measure metrics across revenue, acquisition and ROI /li li experience collaborating with cross-functional teams (brand, social, PR, ecommerce, performance) /li li knowledge of multi-platform creator strategies and negotiations /li li data-driven mindset with capability to translate insights into strategy /li /ul ul li collaboration /li li strategic thinking /li li stakeholder management /li li influencer/creator strategy /li li partnerships and negotiations /li li campaign measurement and analytics /li /ul