Head of Digital Activation | THG Beauty UK, Manchester

Head of Digital Activation at THG Beauty is a strategic leadership role focused on delivering a unified, high‑performing media planning ecosystem across the three THG Beauty retailers.

Responsibilities

• Develop and implement a centralised digital media planning framework to be deployed consistently across the three THG Beauty brands.
• Lead the evolution of the digital activation ecosystem, ensuring the right tools, workflows, and governance are in place to scale efficiently.
• Align media strategies with customer, trading, and commercial objectives across each brand, ensuring all outputs ladder back to THG’s growth goals.
• Oversee full‑funnel digital campaign planning across all key channels: paid search, paid social, programmatic/display, influencer, affiliate, and performance partnerships.
• Ensure consistent and data‑driven campaign processes across all three businesses—covering briefing, audience targeting, activation, measurement, and reporting.
• Own and optimise media budgets across brands, driving both efficiency and incremental growth opportunities.
• Partner closely with internal stakeholders (e.g. Trade, Performance Marketing, Analytics, and Brand teams) to align on KPIs, targeting strategies, and creative direction.
• Act as the central point of contact for external media partners and agencies, ensuring plans are executed on brief, on time, and on budget.
• Establish consistent reporting frameworks and performance dashboards across brands to track ROI and guide media investment decisions.
• Manage and mentor a growing team of media planners and channel leads across the portfolio.
• Create a culture of operational excellence, encouraging innovation, agility, and data‑led decision‑making.
• Support the professional development of your team through coaching, feedback, and training initiatives.

Qualifications

• Proven experience leading integrated digital media planning across brand and performance.
• Strong background in e‑Commerce and DTC media strategy, ideally within beauty, fashion, or consumer goods.
• Deep knowledge of paid media platforms (Google Ads, Meta, TikTok, Programmatic DSPs), tracking tools, and customer journey mapping.
• Experience implementing standardised planning processes across multiple business units or brands.
• Strong commercial acumen and ability to translate marketing plans into tangible business results.
• Confident communicator and cross‑functional collaborator, with the ability to influence senior stakeholders.
• Data‑driven and solutions‑focused mindset with a passion for digital innovation.
• Developing and leading agency partnerships – equipping media agencies with the knowledge and tools to understand Retail Media Network (RMN) value and seamlessly integrate it into their planning cycles.
• Securing commercially smart agreements – negotiating data licensing and multi‑channel media deals that deliver mutual value for both the retailer and agency partners.
• Collaborating for scaled growth – working closely with Innovation, Strategy, and Data teams to build a best‑in‑class media offering and future‑ready proposition.

Benefits

• Access bespoke development programmes designed and developed by our in‑house L