At a Glance
- Tasks: Lead conversion rate optimisation and drive revenue through data-led experimentation.
- Company: Join THG Nutrition, a leader in the health and nutrition sector.
- Benefits: Enjoy 25 days leave, enhanced pay, gym access, and staff discounts.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Shape CRO strategy and make a real impact on customer experience.
- Qualifications: Strong CRO experience and familiarity with A/B testing tools required.
The predicted salary is between 60000 - 75000 £ per year.
We're looking for a Senior CRO Manager to lead conversion rate optimisation (CRO) across Myprotein and Myvitamins globally. You'll own the testing program across all digital channels and markets, helping improve customer experience and drive more revenue through data‐led experimentation. This role works closely with marketing, UX, tech and trading teams to identify opportunities, run tests, analyse results and improve conversion performance across the customer journey.
You'll also play a key role in shaping the company's CRO strategy, reporting results to senior leadership, and helping the business make smarter decisions around optimisation and personalisation.
Key Responsibilities- Own and manage the global CRO testing roadmap
- Plan and run A/B and multivariate tests across websites and landing pages
- Prioritise tests based on business impact and opportunity
- Track results, share learnings and implement successful changes
- Identify conversion issues and opportunities across the customer journey
- Analyse funnels, customer behaviour and performance data
- Use tools like heatmaps, session recordings and analytics to generate insights
- Turn findings into clear test hypotheses and action plans
- Benchmark against competitors and industry best practice
- Work closely with marketing, UX, development and trading teams
- Ensure tests are commercially valuable and technically achievable
- Support optimisation of landing pages, checkout flows and promotional campaigns
- Help improve customer experience, not just conversion metrics
- Manage CRO and personalisation tools and external vendors
- Support onboarding and implementation of new technology partners
- Ensure tools are working effectively and compliant with data privacy standards
- Stay informed on new CRO and experimentation technologies
- Measure and report the commercial impact of CRO activity
- Present test results and recommendations to senior leadership
- Build business cases for future CRO investment and resources
- Work with finance and analytics teams on revenue attribution and reporting
- Develop personalisation strategies using customer and behavioural data
- Identify opportunities to scale successful tests through automation
- Explore AI and new optimisation technologies to improve performance
- Promote a strong testing and data‐driven culture
- Encourage best practice across e‐commerce and digital teams
- Manage priorities across multiple markets and projects
- Strong experience in CRO, experimentation or e‐commerce optimisation
- Proven success running A/B testing programmes at scale
- Experience with tools such as Optimizely, VWO, AB Tasty or Dynamic Yield
- Strong knowledge of analytics platforms like GA4 or Adobe Analytics
- Experience working with UX, development and marketing teams
- Comfortable managing vendors and third‐party tools
- Experience with personalisation and audience segmentation is a plus
- Global or multi‐market e‐commerce experience preferred
- Access bespoke development programmes designed and developed by our in‐house L&D team.
- Develop your expertise through our upskilling programme delivered in partnership with an industry‐leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays.
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Access face‐to‐face and virtual appointments with our in‐house GP.
- Access our 24/7 Employee Assistance Programme (EAP), provided by Bupa.
- State‐of‐the‐art on‐site gym.
- Access to our on‐site physio.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‐site staff shop.
- Access to on‐site barber.
- Refer a suitable candidate and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer. THG is proud to be a Disability Confident & Committed employer. THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.
Senior CRO Manager - THG Nutrition in Didsbury employer: The Hut Group
THG Nutrition is an exceptional employer, offering a dynamic work culture that prioritises employee growth and development through bespoke training programmes and upskilling opportunities. Located in Manchester, employees benefit from enhanced leave policies, a state-of-the-art on-site gym, and a range of perks including discounts on THG brands and a supportive environment that champions diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRO Manager - THG Nutrition in Didsbury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Hut Group and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Hut Group are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Senior CRO Manager - THG Nutrition in Didsbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Hut Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Hut Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Hut Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Hut Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Hut Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At The Hut Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
