At a Glance
- Tasks: Lead the marketing strategy for Myprotein, driving growth and customer engagement.
- Company: Join THG, a global leader in beauty and sports nutrition with a vibrant team culture.
- Benefits: Enjoy competitive salary, 25 days annual leave, and bespoke development programmes.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make an impact in a fast-paced environment while promoting health and fitness.
- Qualifications: Experience in ecommerce and performance marketing with strong analytical skills.
The predicted salary is between 50000 - 70000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
The Role
The Regional Marketing Manager (UK) will be responsible for developing and delivering the marketing strategy for a specific region, ensuring all marketing activity aligns with commercial objectives and brand priorities. This role acts as the regional lead across marketing planning, budget ownership and channel coordination, working closely with teams across paid media, CRM, social, influencers, partnerships, marketplaces and retail.
You will play a key role in translating global brand strategy into locally relevant campaigns and activations, ensuring we maximise growth opportunities within the region.
As a Marketing Manager for Myprotein You'll:
- Own the regional marketing strategy aligned with commercial targets and growth objectives.
- Develop annual and quarterly marketing plans to support revenue, customer acquisition and brand growth.
- Identify regional opportunities across channels, partnerships and campaigns to accelerate growth.
- Own the full customer cycle covering awareness, consideration, acquisition, engagement, retention.
- Ensure alignment with global brand strategy while tailoring campaigns to local market dynamics.
- Ensure regional marketing activity supports wider commercial and distribution strategies.
Budget Ownership & Investment:
- Own the regional marketing budget, ensuring efficient allocation across channels and campaigns leveraging marketing measurement tools.
- Monitor marketing performance against ROI, COS, CAC, New Customers and revenue targets.
- Work closely with finance and commercial teams to optimise investment and drive profitability.
- Collaborate with channel specialists across: Paid Media, CRM, Influencer & Affiliates, Organic Social, Partnerships, Marketplaces, Retail activations.
- Translate regional strategy into coordinated channel plans that drive impact across the customer journey.
- Coordinate cross-channel campaigns and brand activations.
- Ensure all activity supports customer acquisition, retention and revenue growth.
Performance Analysis & Brand Health:
- Track and analyse marketing performance across the region.
- Use data and insights to optimise campaigns and investment decisions.
- Provide regular performance updates and strategic recommendations to senior stakeholders.
- Leverage the insights from brand health and consumer surveys to take actions to improve brand health metrics for the region.
- Manage & grow customer-covering referrals, retention, advocacy & CLV optimisation strategies.
Skills & Experience
- Experience working in ecommerce, consumer brands or high-growth digital environments.
- Strong understanding of performance marketing and digital channels.
- Experience managing marketing budgets and campaign ROI.
- Ability to work cross-functionally with multiple stakeholders.
- Highly analytical with strong data-driven decision making.
- Excellent project management and organisational skills.
- Passion for health, fitness, nutrition or lifestyle brands preferred.
What’s in it for me?
Access bespoke development programmes that have been designed and developed by our in-house L&D team. Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. Enhanced Leave: 25 days annual leave plus.
Performance Marketing Manager | UK - THG Nutrition in Didsbury employer: The Hut Group
The Hut Group is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while being part of a vibrant team dedicated to driving success in the retail media landscape. Located in a thriving environment, our employees enjoy unique advantages such as flexible working arrangements and a commitment to work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager | UK - THG Nutrition in Didsbury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Hut Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Hut Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Hut Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Hut Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager | UK - THG Nutrition in Didsbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Hut Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Hut Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Hut Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Hut Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Hut Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Hut Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
