At a Glance
- Tasks: Lead global CRO initiatives to enhance customer experience and drive revenue through data-driven testing.
- Company: Join THG Nutrition, a leader in e-commerce with a focus on innovation and collaboration.
- Benefits: Enjoy 25 days annual leave, enhanced pay, gym access, and exclusive staff discounts.
- Other info: Be part of a diverse and inclusive workplace that values your growth and contributions.
- Why this job: Shape the future of e-commerce while working with cutting-edge technologies and a dynamic team.
- Qualifications: Strong background in CRO, A/B testing, and collaboration with marketing and tech teams.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Senior CRO Manager to lead conversion rate optimisation (CRO) across Myprotein and Myvitamins globally. You'll own the testing program across all digital channels and markets, helping improve customer experience and drive more revenue through data‐led experimentation. This role works closely with marketing, UX, tech and trading teams to identify opportunities, run tests, analyse results and improve conversion performance across the customer journey.
You'll also play a key role in shaping the company's CRO strategy, reporting results to senior leadership, and helping the business make smarter decisions around optimisation and personalisation.
Key Responsibilities- Own and manage the global CRO testing roadmap
- Plan and run A/B and multivariate tests across websites and landing pages
- Prioritise tests based on business impact and opportunity
- Track results, share learnings and implement successful changes
- Balance quick improvements with longer‐term optimisation projects
- Identify conversion issues and opportunities across the customer journey
- Analyse funnels, customer behaviour and performance data
- Use tools like heatmaps, session recordings and analytics to generate insights
- Turn findings into clear test hypotheses and action plans
- Benchmark against competitors and industry best practice
- Work closely with marketing, UX, development and trading teams
- Ensure tests are commercially valuable and technically achievable
- Support optimisation of landing pages, checkout flows and promotional campaigns
- Help improve customer experience, not just conversion metrics
- Manage CRO and personalisation tools and external vendors
- Support onboarding and implementation of new technology partners
- Ensure tools are working effectively and compliant with data privacy standards
- Stay informed on new CRO and experimentation technologies
- Measure and report the commercial impact of CRO activity
- Present test results and recommendations to senior leadership
- Build business cases for future CRO investment and resources
- Work with finance and analytics teams on revenue attribution and reporting
- Develop personalisation strategies using customer and behavioural data
- Identify opportunities to scale successful tests through automation
- Explore AI and new optimisation technologies to improve performance
- Promote a strong testing and data‐driven culture
- Encourage best practice across e‐commerce and digital teams
- Manage priorities across multiple markets and projects
- Strong experience in CRO, experimentation or e‐commerce optimisation
- Proven success running A/B testing programmes at scale
- Experience with tools such as Optimizely, VWO, AB Tasty or Dynamic Yield
- Strong knowledge of analytics platforms like GA4 or Adobe Analytics
- Experience working with UX, development and marketing teams
- Comfortable managing vendors and third‐party tools
- Experience with personalisation and audience segmentation is a plus
- Global or multi‐market e‐commerce experience preferred
- Access bespoke development programmes designed and developed by our in‐house L&D team.
- Develop your expertise through our upskilling programme delivered in partnership with an industry‐leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays.
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Access face‐to‐face and virtual appointments with our in‐house GP.
- Access our 24/7 Employee Assistance Programme (EAP), provided by Bupa.
- State‐of‐the‐art on‐site gym.
- Access to our on‐site physio.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‐site staff shop.
- Access to on‐site barber.
- Refer a suitable candidate and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer. THG is proud to be a Disability Confident & Committed employer. THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.
Global CRO Lead: Data-Driven Testing & Personalisation in Didsbury employer: The Hut Group
At THG Nutrition, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Senior CRO Manager, you'll benefit from bespoke development programmes, enhanced leave options, and access to state-of-the-art facilities, all while working in a diverse and inclusive environment that values your contributions and supports your professional growth.
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We think you need these skills to ace Global CRO Lead: Data-Driven Testing & Personalisation in Didsbury
Some tips for your application 🫡
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