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- Tasks: Lead CRM strategies to enhance customer experience and retention in the beauty industry.
- Company: Join THG, a global leader in beauty and sports nutrition with iconic brands.
- Benefits: Enjoy 25 days annual leave, enhanced pay, gym access, and exclusive discounts.
- Other info: THG values diversity and offers a supportive environment for all applicants.
- Why this job: Be part of a dynamic team driving innovation in beauty e-commerce.
- Qualifications: 3+ years in CRM, strong analytical skills, and retail experience preferred.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be a CRM Manager at THG Beauty?
A CRM Manager role at THG Beauty Brands offers the chance to shape meaningful, data‑driven customer experiences at scale within a fast‑paced, high‑growth beauty portfolio. You’ll balance strategy and creativity with commercial impact, driving retention and lifetime value across multiple brands and channels. With real ownership, senior stakeholder exposure, and the opportunity to lead and develop a team, the role is ideal for someone who wants to influence end‑to‑end CRM direction, test and innovate constantly, and see the tangible results of their work in a globally recognised beauty business.
As a CRM Manager you’ll:
- Develop monthly CRM plans that align with the overarchingstrategy;meeting commercial targets whilst deliveringan optimalcustomer experience.
- Create and optimise workflows and automated emails to enhance the overall customer experience and drive an increase in customer retention.
- Design and execute A/B and multivariate tests across subject lines, creative, messaging, audience segmentation, send times, and journey logic
- Proactivelyidentifyareas for improvement, making tactical and strategic recommendations for optimisations to maximize customer satisfaction,retentionand lifetime value, and ensuringthey’reimplemented, measuring their success.
- Analyse and report on CRM programme performance on a regular basis to senior stakeholders, surfacing key insights and actions to be taken as a result.
- Partner with brand and ecommerce teams to align CRM activity with wider trading and campaign plans
- Manage,motivateand develop a team to deliver campaigns and communications to meet targets, whilst supporting their personal goals andobjectives.
- Keep up to date with the latest industry trends, legislation, and the implications for our business.
- Drive strategic direction across the brand portfolio, ensuring consistency in internal workflows, processes, and ways of working. Maintain adherence to SLAs to uphold best practices and deliver excellence across the channel
- Manage the CRM calendar across all brands, ensuring campaigns are coordinated, customer‑centric, and commercially effective
What skills and experience do I need for this role?
- 3+ years in a CRM role
- Hands on experience with CRM systems. Personifydesirable
- Multi‑channel experience and exposure ideal (Email, SMS, App)
- Understanding of lifecycle CRM, customerdataand segmentation
- Comfortably analysing data, working with analytics software such as Tableau and Google Analytics, and drawing out actionable insights
- Writing and proof‑reading copy for CRM channels
- Experience within the retail industry, ideally the Beauty industry, desirable
- Highly articulate and confident communicator with strong influencing skills
- Ability to collaborate with multiple stakeholders in a fast‑paced environment
- Self‑motivated multi‑tasker able to handle multiple projects with good timemanagement
- Confident dealing with senior stakeholders with strong upwards management skills
- Commercial acumen
What’s in it for me?
- Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State‑of‑the‑art on‑site gym.
- Access to our on‑site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‑site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to ÂŁ1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident and Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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CRM Manager | Beauty Brands employer: The Hut Group
Contact Detail:
The Hut Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager | Beauty Brands
✨Tip Number 1
Familiarise yourself with the latest trends in CRM, especially within the beauty industry. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the beauty and retail sectors. Attend industry events or join relevant online forums to connect with others who can provide insights or even referrals for the CRM Manager position.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive customer retention in previous roles. Be ready to discuss specific metrics and outcomes during your interview.
✨Tip Number 4
Prepare to discuss your experience with multi-channel CRM strategies. Highlight any successful campaigns you've managed that involved email, SMS, or app push notifications, as this aligns closely with the job requirements.
We think you need these skills to ace CRM Manager | Beauty Brands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM roles, especially within the beauty or retail industry. Emphasise your hands-on experience with CRM systems and any multi-channel exposure you have.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of THG's mission and how your skills align with the role of CRM Manager. Mention specific examples of how you've developed CRM plans or improved customer retention in previous positions.
Showcase Analytical Skills: In your application, highlight your comfort with data analysis and tools like Tableau and Google Analytics. Provide examples of how you've used data to draw actionable insights and improve CRM performance.
Demonstrate Communication Skills: Since the role requires strong communication and influencing skills, include examples of how you've successfully collaborated with stakeholders or led teams in past roles. This will show your ability to thrive in a fast-paced environment.
How to prepare for a job interview at The Hut Group
✨Know Your CRM Systems
Make sure you have a solid understanding of the CRM systems mentioned in the job description. Be prepared to discuss your hands-on experience and how you've used these tools to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Since the role involves analysing data and drawing actionable insights, come ready with examples of how you've used analytics software like Tableau or Google Analytics in previous roles. Highlight specific metrics you've improved through your initiatives.
✨Demonstrate Multi-Channel Experience
The job requires multi-channel experience, so be prepared to discuss your familiarity with various CRM channels such as email, SMS, and app push notifications. Share successful campaigns you've managed across these platforms.
✨Prepare for Stakeholder Engagement
As you'll be dealing with senior stakeholders, practice articulating your ideas clearly and confidently. Think of examples where you've successfully influenced decisions or collaborated with multiple teams to achieve a common goal.