At a Glance
- Tasks: Create innovative strategies that connect brand goals with consumer insights and cultural trends.
- Company: Join THG, a global leader in beauty and sports nutrition with a vibrant team culture.
- Benefits: Enjoy 25 days off, enhanced leave, wellbeing support, and discounts on THG brands.
- Other info: Dynamic environment with opportunities for career growth and personal development.
- Why this job: Make an impact by shaping creative strategies for the world's largest online sports nutrition brand.
- Qualifications: Experience in creative strategy and understanding of brand marketing and paid media.
The predicted salary is between 63000 - 77000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
Life at THG Nutrition
THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.
The Opportunity
We are looking for a highly creative, commercially minded and culturally connected Creative Strategist to join THG Nutrition, working across Myprotein's Brand and Paid Media teams. Bridging brand building and performance marketing, you will turn consumer insights, cultural trends and commercial objectives into compelling creative strategies that build brand relevance and drive measurable performance across global markets. You will champion a test-and-learn approach, using audience insights and performance data to continually evolve our creative output, ensuring Myprotein remains distinctive, relevant and effective across every channel.
Key Responsibilities
- Develop creative strategies and campaign concepts that connect brand objectives with commercial goals.
- Translate consumer insights, cultural trends and audience behaviours into engaging creative ideas.
- Partner with Paid Media to develop performance-led creative strategies across Meta, TikTok, YouTube and other paid channels.
- Use performance data and audience insights to understand what drives engagement, attention and conversion.
- Develop creative testing strategies across messaging, hooks, formats and propositions to continually improve performance.
- Identify opportunities to build brand relevance through culture, communities, creators and emerging trends.
- Work closely with Brand, Paid Media, Social, Influencer and wider Creative teams to deliver joined-up creative strategies.
- Develop clear creative briefs and provide strategic direction to internal teams and external partners.
- Balance brand consistency with creative experimentation, innovation and commercial priorities.
What We're Looking For
- Experience in creative strategy, creative planning, performance creative or integrated marketing.
- Understanding of both brand marketing and paid media, particularly Meta and TikTok.
- A strong creative mindset, balanced with analytical thinking and commercial awareness.
- Experience developing campaign concepts, creative platforms and multi-channel content strategies.
- A good understanding of consumer behaviour, culture, social trends and digital communities.
- Ability to interpret performance data and translate insights into actionable creative recommendations.
- Strong briefing, communication and presentation skills.
- A proactive, curious and collaborative approach, with the ability to thrive in a fast-paced environment.
What’s in it for me?
- Career Development: Access bespoke development programmes that have been designed and developed by our in-house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months.
- Wellbeing Support: Access face-to-face and virtual appointments with our in-house GP. Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa. State-of-the-art on-site gym. Access to our on-site physio.
- Other Perks: Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office. Up to 50% staff discount on THG brands. On-site staff shop. Know someone who would be perfect for THG? Refer them and get up to 1000 when they pass their probation. Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Creative Strategist - THG Nutrition | Myprotein employer: The Hut Group
At Lookfantastic, we pride ourselves on being a dynamic and innovative employer that champions creativity and collaboration in the heart of Manchester. Our commitment to employee growth is reflected in our bespoke development programmes and upskilling initiatives, ensuring that you can thrive in your role as Editorial & Content Lead while enjoying a vibrant work culture that values diversity and inclusivity. With competitive benefits like enhanced leave, access to wellness resources, and generous staff discounts, we offer a rewarding environment where you can make a meaningful impact in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist - THG Nutrition | Myprotein
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Hut Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Hut Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Hut Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Hut Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist - THG Nutrition | Myprotein
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Hut Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Hut Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Hut Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Hut Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Hut Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Hut Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
