Chief Marketing Officer - THG Beauty

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?

The role

We’re looking for a Chief Marketing Officer to lead the next phase of growth across THG Beauty’s retail portfolio – Lookfantastic, Cult Beauty and Dermstore. This is a group-level role with full accountability for brand, customer and commercial marketing performance across multiple markets. You’ll set the global marketing strategy, build high-performing teams, and drive profitable growth through a sharp focus on customer acquisition, retention and brand strength. You’ll operate at pace, make clear calls, and bring a strong point of view on what drives modern beauty retail – from performance marketing and CRM to brand storytelling and partnerships.

What you’ll own

• Global marketing strategy across all retail brands and regions
• Customer growth – new customer acquisition, LTV, retention and reactivation
• Brand positioning – distinct, premium, and relevant brand identities across each platform
• Channel performance – paid media, SEO, affiliates, CRM, social, influencer and partnerships
• Trading and campaigns – leading key commercial moments (peak, launches, exclusives)
• Customer experience – end-to-end journey across web, app and content
• Data and insight – clear performance frameworks, attribution and ROI discipline
• Team leadership – building and developing a high-performing, globally connected marketing function

What we’re looking for

• Proven CMO or Marketing Director experience in global beauty, fashion or ecommerce
• Strong track record of driving profitable growth at scale
• Deep expertise across performance marketing and brand building
• Commercially sharp – comfortable owning budgets, forecasting and ROI
• Experience leading multi-brand or multi-market portfolios
• Strong operator – able to move from strategy to execution quickly
• Credible leader who can set standards, build teams and raise the bar
• Comfortable in a fast-paced, high-accountability environment

What success looks like

• Clear, differentiated positioning for each brand
• Consistent growth in new customers and LTV
• Stronger marketing ROI and channel efficiency
• High-impact campaigns that land commercially and culturally
• A marketing team that is focused, accountable and high performing

THG Beauty is one of the world’s largest online beauty retailers, with a global footprint and a portfolio that spans premium, luxury and specialist beauty. This role offers the opportunity to shape how millions of customers discover and shop beauty, working across three distinct brands with real scale and ambition. You’ll have the freedom to build, the pace to execute, and the backing to deliver meaningful impact.

Apply

If you’re ready to lead marketing at scale and build the next chapter of THG Beauty Retail, we’d love to hear from you. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.