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- Tasks: Support marketing efforts through content creation, social media management, and brand storytelling.
- Company: Join AKA Restaurants, known for unforgettable dining experiences in stunning venues worldwide.
- Benefits: Enjoy a creative work environment with opportunities for growth and skill development.
- Why this job: Be part of a vibrant team that values creativity and innovation in the hospitality industry.
- Qualifications: Experience in marketing or digital roles, strong social media skills, and proficiency in design tools required.
- Other info: Ideal for those passionate about luxury dining and eager to make an impact.
The predicted salary is between 30000 - 42000 £ per year.
Digital Marketing Assistant
JOB DESCRIPTION
Reporting to: AKA Group Head of Marketing, Reservations and Events, AKA Directors.
About Us: AKA Restaurants is a dynamic and growing group known for delivering unforgettable dining experiences across our iconic venues: The Hut, Colwell Bay, The Hut, Little Jumby, and Salty’s Pizza Yarmouth. With our focus on luxurious and unique hospitality experiences, across breathtaking venues situated around the world, we’re now looking for a creative and driven Marketing Assistant to support and enhance our marketing efforts as the business continues to expand.
Role Overview: As a Marketing Assistant, you’ll work closely with the Head of Marketing to enhance the online and offline presence of all 3 sites. This is a hands-on role for someone with a flair for digital content creation, social media management, and brand storytelling. You’ll help bring the vibrant personality of our venues to life through engaging visuals, compelling copy, and strategic marketing campaigns.
Key Responsibilities
- Website Management – Maintain and update website content across all venues to ensure accuracy, usability, and alignment with seasonal offerings.
- Social Media – Oversee day-to-day posting and community engagement across Instagram, Facebook, TikTok, and LinkedIn.
- Content Creation – Capture and edit photos and videos; create high-quality Reels and other digital assets using editing software (e.g., Adobe Creative Suite, CapCut, Canva).
- Graphic Design – Produce eye-catching flyers, posters, menus, and promotional materials in line with brand aesthetics.
- Email Marketing – Create and schedule engaging marketing emails using our CRM platform to target different customer segments.
- Google Business Profile Management – Regularly update Google listings with correct info and images.
- Attending meetings and networking events
- Digital advertising management
- Copywriting – Write engaging and persuasive copy for campaigns, menus, website content, social media posts, and more.
- Brand Consistency – Ensure all content adheres to brand guidelines, tone of voice, and visual identity across all channels.
Skills & Experience
- Proven experience in a marketing or digital assistant role (preferably within hospitality or lifestyle sectors)
- Strong grasp of social media trends and platforms, especially Instagram and TikTok
- Proficiency in photo and video editing tools and graphic design (e.g., Illustrator, Capcut, Canva)
- High energy, a naturally creative mind and familiarity with luxury F&B
- Experience using CRM and email marketing platforms (e.g., Mailchimp)
- Excellent written and verbal communication skills
- Strong attention to detail and eye for design
- Ability to manage multiple projects and deadlines simultaneously
- Familiarity with website CMS (e.g. Wix) is a plus
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Digital Marketing Assistant - AKA Group employer: The Hut - Colwell Bay
Contact Detail:
The Hut - Colwell Bay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Assistant - AKA Group
✨Tip Number 1
Familiarise yourself with AKA Group's venues and their unique offerings. Understanding the brand's personality will help you tailor your approach during interviews and discussions, showcasing how you can enhance their marketing efforts.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially within the hospitality sector. Being able to discuss current trends and how they can be applied to AKA Group's marketing strategy will demonstrate your passion and knowledge.
✨Tip Number 3
Engage with AKA Group's social media channels before applying. Commenting on posts or sharing your thoughts on their content can help you get noticed and show your genuine interest in the role and the brand.
✨Tip Number 4
Prepare a portfolio of your previous work in digital marketing, particularly any projects related to social media management or content creation. This will provide tangible evidence of your skills and creativity during the interview process.
We think you need these skills to ace Digital Marketing Assistant - AKA Group
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially within the hospitality or lifestyle sectors. Emphasise your skills in social media management, content creation, and any specific tools mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific projects or experiences that demonstrate your creativity and ability to enhance brand storytelling, as well as your familiarity with luxury dining experiences.
Showcase Your Portfolio: If you have previous work samples, such as social media posts, graphic designs, or content you've created, include a link to your portfolio. This will give the hiring team a clear idea of your style and capabilities.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, and that your writing reflects the engaging and persuasive tone required for the role.
How to prepare for a job interview at The Hut - Colwell Bay
✨Showcase Your Creativity
As a Digital Marketing Assistant, creativity is key. Prepare examples of your previous work in content creation, whether it's social media posts, graphics, or campaigns. Bring a portfolio that highlights your best projects to demonstrate your flair for engaging visuals and compelling copy.
✨Know the Brand Inside Out
Research AKA Group and its venues thoroughly before the interview. Understand their brand values, target audience, and unique selling points. This knowledge will help you tailor your answers and show how you can contribute to enhancing their marketing efforts.
✨Familiarise Yourself with Tools
Since the role involves using various digital tools, brush up on your skills with Adobe Creative Suite, Canva, and any CRM platforms mentioned in the job description. Be ready to discuss your experience with these tools and how you've used them in past roles.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and creativity. For example, you might be asked how you would handle a sudden drop in social media engagement. Think of specific strategies you could implement and be prepared to explain your thought process.
