Lead Brand Designer in London

Welcome to the video first world. From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work.

Meet Synthesia. We’re on a mission to make video easy for everyone. Our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it’s for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently.

As our Lead Brand Designer, you’ll help shape and evolve Synthesia’s visual identity, collaborating closely with the Head of Brand Design and the rest of the Brand Design team. You’ll lead and inspire a talented team focused on web design, events, and internal brand applications, ensuring our visual identity shines across every touchpoint, and being super hands-on designing.

Your Key Responsibilities:

• Evolve the Brand: Set the vision and drive continuous innovation in our visual identity, from high-level concepts to detailed execution, aligning closely with company strategy and growth.
• Creative Leadership: Lead, mentor, and develop your team of designers, fostering an environment that encourages creativity, innovation, and consistently high-quality output.
• Strategic Collaboration: Partner cross-functionally with marketing, product, content, sales, and leadership, amongst others, to ensure brand consistency and alignment across all initiatives.
• Creative Direction: Provide strategic and creative oversight for major initiatives, including digital assets, marketing collateral, video storytelling, presentations, events, and product communications.
• Design Systems and Guidelines: Develop and maintain scalable design systems, ensuring consistency and efficiency across digital, print, and social media channels. Document clear guidelines and best practices to empower the wider team.
• Motion & Video: Lead and oversee the creation of dynamic motion graphics and engaging video content to amplify brand storytelling and user experiences.
• Quality Assurance: Set and uphold rigorous standards of design quality, ensuring all deliverables meet a high standard of excellence, clarity, and polish.

What We’re Looking For:

• Proven Experience: 6+ years in brand design, ideally within high-growth tech startups or B2B SaaS companies, with a track record of driving impactful, strategic brand initiatives.
• Outstanding Portfolio: Demonstrable excellence across various design projects, highlighting your role in strategic brand evolution, digital and web design, campaigns, and motion/animation projects.
• Leadership Skills: Proven experience managing and mentoring design teams, with the ability to inspire creativity, foster collaboration, and maintain alignment with brand vision.
• Creative and Strategic Thinker: Skilled at balancing creative innovation with strategic objectives, ensuring design solutions align with broader business goals.
• Exceptional Collaboration: Experienced in partnering effectively across departments, including marketing, product, content, and executive leadership.
• Technical Expertise: Proficiency in Figma and Adobe Creative Suite. Experience building and managing Design Systems. Solid understanding of UI/UX design principles, especially for digital experiences. Strong, proven experience with creating storyboards for motion graphics and animation. Proficiency in AI Tools such as Midjourney, DALL-E, and Runway, with the ability to leverage AI for creative ideation and efficient design workflows.
• Meticulous Attention to Detail: Exceptional attention to detail and organizational skills, consistently delivering high-quality outcomes even when juggling multiple projects simultaneously.
• Effective Communicator: Strong verbal and written communication skills, able to articulate and justify design decisions clearly to stakeholders at every level.
• Self-Starter: An organised, pragmatic streak since startups can occasionally be a bit chaotic. You’re comfortable figuring things out when faced with ambiguity.

Bonus points: You have experience designing booths and installations for conferences and events.

Why Join Synthesia? Imagine joining Airbnb, Stripe, or Figma when they had product-market fit, but the world hadn’t completely realized it yet. That’s where Synthesia is today. We hire the smartest, kindest, and most unrelenting people and let them do their best work—without distractions.

Location: LON or UK Remote

UK Benefits: A hybrid, flexible approach to work where you have access to a lovely office space in Oxford Circus with free lunches on a Wednesday and Friday. A competitive salary + stock options. 25 days of annual leave + public holidays (plus the option to take 5 days unpaid leave and carry 5 days over). Private healthcare through AXA, including mental health support through the Stronger Minds service. Pension contribution - Synthesia contributes 3% and employee contributes 5% on qualifying earnings. Cycle to work scheme. You will join an established company culture with optional regular socials and company retreats. Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay. You can participate in a generous recruitment referral scheme if you help us to hire. The equipment you need to be successful in your role.