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- Tasks: Lead Product Marketing for our Enterprise segment, owning messaging and GTM strategy.
- Company: Join Synthesia, the #1 AI video platform trusted by 78% of Fortune 100 companies.
- Benefits: Enjoy flexible work, competitive salary, stock options, and private healthcare.
- Other info: Join a vibrant culture with regular socials and opportunities for career growth.
- Why this job: Take full ownership in a fast-paced environment and make a real impact.
- Qualifications: Strong B2B enterprise SaaS background and excellent communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Why join Synthesia as PMM? Synthesia is the #1 AI video platform for business, working with 78% of Fortune 100 companies. We have a deep understanding of our ICP, we’re obsessed with building useful products and being crystal clear in our communication. We’ve been defining and dominating the AI video category in the Enterprise since 2017.
The team has a dedicated market intelligence team that acts as a single source of truth for customer insights, competitive intel, and product‑market fit data. There’s a Senior PMM working closely with product and content on feature releases. You’ll be backed by both teams to ensure a smooth GTM motion into Enterprise.
The role involves leading Product Marketing for our Enterprise segment, owning positioning, developing messaging and personas, shaping value propositions, and driving the GTM strategy from end to end. You’ll work closely with customer marketing, sales enablement, and collaborate directly with our SVP Marketing and CRO. This role is for someone who wants full ownership and isn’t afraid to build, iterate, and scale fast.
About you:
- You like full autonomy and execution mode.
- Strong background in B2B enterprise SaaS, ideally in multi‑product companies.
- Skilled at writing clear messaging, compelling narratives, and sharp decks/videos.
- Comfortable with rapid changes and shifting product priorities.
- Comfortable getting an asset 60–70% of the way there before bringing in others to refine.
- Deep understanding of the B2B sales cycle and what it takes to support it.
- Experience building sales enablement tools that actually get used.
UK Benefits include:
- A hybrid, flexible approach to work with access to a lovely office space in Oxford Circus with free lunches on a Wednesday and Friday.
- A competitive salary + stock options.
- 25 days of annual leave + public holidays (plus the option to take 5 days unpaid leave and carry 5 days over).
- Private healthcare through AXA, including mental health support through the Stronger Minds service.
- Pension contribution – Synthesia contributes 3% and employee contributes 5% on qualifying earnings.
- Cycle to work scheme.
- Established company culture with optional regular socials and company retreats.
- Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay.
- Participation in a generous recruitment referral scheme if you help us to hire.
- The equipment you need to be successful in your role.
Lead Enterprise Product Marketing Manager employer: The Hub/Danske Bank
Contact Detail:
The Hub/Danske Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Enterprise Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to current employees at Synthesia on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your application noticed.
✨Tip Number 2
Prepare for the interview by understanding Synthesia's products and market position. Dive deep into their AI video platform and think about how your skills can contribute to their mission. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to articulate your vision for the role and how you can drive the GTM strategy. Use clear messaging and compelling narratives, just like you would in your marketing materials.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Synthesia.
We think you need these skills to ace Lead Enterprise Product Marketing Manager
Some tips for your application 🫡
Show Your Passion for AI: When you're writing your application, let your enthusiasm for AI and video technology shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the impact of AI in the business world.
Tailor Your Messaging: Make sure to customise your application to reflect the specific skills and experiences that align with the role. Highlight your B2B enterprise SaaS background and how it relates to our needs at Synthesia. We love clear and compelling narratives!
Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Avoid jargon unless it’s relevant, and make sure your key achievements stand out. Remember, we’re looking for sharp messaging!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Hub/Danske Bank
✨Know Your Stuff
Before the interview, dive deep into Synthesia's products and their unique selling points. Understand the AI video landscape and how Synthesia stands out. This will help you articulate your thoughts clearly and show that you're genuinely interested in the role.
✨Showcase Your B2B Expertise
Prepare to discuss your experience in B2B enterprise SaaS. Be ready to share specific examples of how you've successfully developed messaging and value propositions in previous roles. This will demonstrate your capability to lead Product Marketing effectively.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, highlight your collaborative experiences. Share stories about how you've worked with sales enablement or customer marketing to drive successful go-to-market strategies. This will show that you can thrive in a team-oriented environment.
✨Be Ready for Rapid Changes
Synthesia values agility, so be prepared to discuss how you've adapted to shifting priorities in past roles. Share examples of how you managed projects that required quick pivots and iterations, showcasing your ability to stay focused and deliver results under pressure.