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- Tasks: Lead the sales and marketing strategy for a luxury countryside resort.
- Company: Forbes of Kingennie, a renowned luxury resort in Scotland.
- Benefits: Staff meals, discounts, childcare vouchers, and a supportive work environment.
- Why this job: Make a real impact in a growing business and shape its future.
- Qualifications: 4-5 years in sales or marketing within hospitality or tourism.
- Other info: Opportunity to influence senior-level decisions and work in a unique setting.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Forbes of Kingennie is a luxury countryside resort in Angus, renowned for its awardâwinning lodges, destination dining, outdoor experiences, and hosted weddings, private celebrations, and corporate events. The HR Booth are delighted to be recruiting a Sales & Marketing Manager on behalf of Forbes of Kingennie.
We are seeking an experienced and commercially driven Sales & Marketing Manager to lead the resort's marketing strategy while overseeing the sales team to drive revenue growth across the business. This is a pivotal leadership role focused on strengthening the brand, increasing enquiries and bookings, and supporting the resort's continued growth.
As Sales & Marketing Manager, you will develop and implement an integrated sales and marketing strategy that positions the resort as a premium destination for leisure breaks, weddings, events, and corporate business. You will oversee all marketing activity, including digital marketing, website performance, content creation, PR, and strategic partnerships, while leading and supporting the sales team to maximise enquiries and improve conversion rates. A key aspect of the role will involve analysing performance across sales and marketing channels, producing detailed reports, and presenting strategic insights and recommendations to senior leadership and boardâlevel stakeholders.
Key Responsibilities- Develop and deliver an integrated sales and marketing strategy aligned with the resort's commercial objectives.
- Strengthen brand positioning as a leading luxury countryside destination in Scotland.
- Plan and deliver seasonal campaigns promoting accommodation, dining, weddings, and outdoor experiences.
- Manage the resort website to maximise user experience and booking conversion.
- Oversee digital marketing including paid advertising, email campaigns, and social media.
- Lead and manage the resort's sales team, setting targets and driving proactive sales activity.
- Build relationships with tourism organisations, wedding planners, and industry partners.
- Coordinate PR activity including media coverage, influencer visits, and industry features.
- Monitor enquiries, conversions, and campaign performance to maximise revenue growth.
- Produce regular commercial reports and present sales and marketing performance at board level.
- 4â5 yearsâ experience in a sales, marketing, or commercial role within the hospitality, tourism, or events sector.
- Strong understanding of digital marketing, including email marketing, social media management, and paid advertising campaigns.
- A proven track record of driving enquiries, increasing bookings, and delivering revenue growth.
- Experience managing, mentoring, or leading a sales team.
- Excellent communication, analytical, reporting, and presentation skills.
- Staff meals during shifts
- Free tea, coffee, and cordials while on shift
- Staff discounts across the restaurant, golf course, lodges, shop & events
- Free catch-and-release fishing (Bankside & Burnside)
- Childcare voucher scheme
- Cycle to Work Scheme
- Employee Assistance Programme
- A supportive, creative, and welcoming working environment
- Work at one of Scotland's most unique countryside resorts
- Lead marketing and sales strategy across a diverse hospitality offering
- Be part of an ambitious and growing business
- Opportunity to influence strategic decisionâmaking at senior level
If youâre an ambitious sales and marketing professional looking to make a real impact within a growing, dynamic resort, weâd love to hear from you. Please attach a Cover Letter as well as a CV. Apply today! A full job description is available on request.
Sales & Marketing Manager in Dundee employer: The HR Booth
Contact Detail:
The HR Booth Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Sales & Marketing Manager in Dundee
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality and tourism sectors. Attend events, join relevant groups on social media, and donât be shy about reaching out to industry professionals. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements in sales and marketing. Include case studies of successful campaigns you've led, and make sure to demonstrate your understanding of digital marketing strategies. This will set you apart from the crowd.
â¨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their brand, values, and recent marketing initiatives. Be ready to discuss how you can contribute to their growth and enhance their position as a luxury destination. Tailor your responses to align with their goals.
â¨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. Make sure your application stands out by tailoring your CV and cover letter to highlight your relevant experience in sales and marketing within the hospitality sector.
We think you need these skills to ace Sales & Marketing Manager in Dundee
Some tips for your application đŤĄ
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your relevant experience in sales and marketing, especially within the hospitality sector. We want to see your passion for driving revenue growth and how you can contribute to our brand's success.
Tailor Your CV: Donât just send a generic CV! Tailor it to reflect the skills and experiences that align with the Sales & Marketing Manager role. Focus on your achievements in digital marketing and team leadership, as these are key for us at Forbes of Kingennie.
Showcase Your Analytical Skills: Since this role involves analysing performance and producing reports, make sure to include examples of how you've used data to drive decisions in your previous roles. We love seeing candidates who can back up their strategies with solid insights!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity at Forbes of Kingennie. Donât miss out!
How to prepare for a job interview at The HR Booth
â¨Know the Resort Inside Out
Before your interview, make sure you research Forbes of Kingennie thoroughly. Understand their brand, offerings, and unique selling points. This will not only help you answer questions more effectively but also show your genuine interest in the role.
â¨Prepare Your Success Stories
Think of specific examples from your past experience that demonstrate your skills in sales and marketing. Be ready to discuss how you've driven enquiries, increased bookings, or led a team to success. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
â¨Showcase Your Digital Savvy
Given the emphasis on digital marketing in the job description, be prepared to discuss your experience with various digital channels. Bring examples of successful campaigns you've managed, and be ready to talk about how you would enhance Forbes of Kingennie's online presence.
â¨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the current marketing strategies, challenges the resort faces, or how success is measured in this role. This shows your strategic thinking and eagerness to contribute to the team.