At a Glance
- Tasks: Lead sales and marketing strategy for a luxury countryside resort.
- Company: Forbes of Kingennie, a stunning destination in Angus.
- Benefits: Staff meals, discounts, childcare vouchers, and a supportive work environment.
- Why this job: Make a real impact in a growing, dynamic resort.
- Qualifications: 5+ years in sales/marketing within hospitality or tourism.
- Other info: Access to reliable transport is essential due to location.
The predicted salary is between 40000 - 50000 £ per year.
The HR Booth are delighted to be recruiting a Sales & Marketing Manager on behalf of Forbes of Kingennie, a stunning resort destination nestled in the heart of Angus.
About Forbes of Kingennie: Forbes of Kingennie Country Resort is one of Scotland's leading luxury countryside destinations, renowned for its award-winning lodges, exceptional destination dining, outdoor experiences, and beautifully hosted weddings, private celebrations, and corporate events.
Why This Role? We are seeking an experienced and commercially driven Sales & Marketing Manager to lead the resort's marketing strategy while overseeing the sales team to drive revenue growth across the business. This is a pivotal leadership role focused on strengthening the brand, increasing enquiries and bookings, and supporting the resort's continued growth.
As Sales & Marketing Manager, you will develop and implement an integrated sales and marketing strategy that positions the resort as a premium destination for leisure breaks, weddings, events, and corporate business. You will oversee all marketing activity, including digital marketing, website performance, content creation, PR, and strategic partnerships, while leading and supporting the sales team to maximise enquiries and improve conversion rates. A key aspect of the role will involve analysing performance across sales and marketing channels, producing detailed reports, and presenting strategic insights and recommendations to senior leadership and board-level stakeholders.
Important Please Read: Due to our countryside location, there is NO public transport to or from the resort. Applicants must have access to their own reliable transport (car, motorbike, etc.) to travel to and from work. This is essential.
Key Responsibilities:
- Develop and deliver an integrated sales and marketing strategy aligned with the resort's commercial objectives.
- Strengthen brand positioning as a leading luxury countryside destination in Scotland.
- Plan and deliver seasonal campaigns promoting accommodation, dining, weddings, and outdoor experiences.
- Manage the resort website to maximise user experience and booking conversion.
- Oversee digital marketing including paid advertising, email campaigns, and social media.
- Lead and manage the resort's sales team, setting targets and driving proactive sales activity.
- Build relationships with tourism organisations, wedding planners, and industry partners.
- Coordinate PR activity including media coverage, influencer visits, and industry features.
- Monitor enquiries, conversions, and campaign performance to maximise revenue growth.
- Produce regular commercial reports and present sales and marketing performance at board level.
What We're Looking For:
- 5+ years experience in a sales, marketing, or commercial role within the hospitality, tourism, or events sector.
- Strong understanding of digital marketing, including email marketing, social media management, and paid advertising campaigns.
- A proven track record of driving enquiries, increasing bookings, and delivering revenue growth.
- Experience managing, mentoring, or leading a sales team.
- Excellent communication, analytical, reporting, and presentation skills.
What We Offer:
- Staff meals during shifts
- Free tea, coffee, and cordials while on shift
- Staff discounts across the restaurant, golf course, lodges, shop & events
- Free catch-and-release fishing (Bankside & Burnside)
- Childcare voucher scheme
- Cycle to Work Scheme
- Employee Assistance Programme
- A supportive, creative, and welcoming working environment
Why Join Forbes of Kingennie?
- Work at one of Scotland's most unique Countryside Resorts
- Lead marketing and sales strategy across a diverse hospitality offering
- Be part of an ambitious and growing business
- Opportunity to influence strategic decision-making at senior level
Ready to Join Us? If you're an ambitious sales and marketing professional looking to make a real impact within a growing, dynamic resort, we'd love to hear from you. Please attach a Cover Letter as well as a CV. Apply today! A full job description is available on request.
Locations
Sales & Marketing Manager in Dundee, Scotland employer: The HR Booth
Contact Detail:
The HR Booth Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Marketing Manager in Dundee, Scotland
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to former colleagues. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show your passion for the role! When you get that interview, let your enthusiasm for sales and marketing shine through. Share your ideas on how you’d elevate Forbes of Kingennie’s brand and drive bookings.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for sales and marketing roles and practice your responses. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It shows professionalism and keeps you fresh in their minds.
We think you need these skills to ace Sales & Marketing Manager in Dundee, Scotland
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your relevant experience in sales and marketing, especially within the hospitality sector. Show us why you're the perfect fit for Forbes of Kingennie and how you can contribute to our growth.
Tailor Your CV: Don’t just send a generic CV! Tailor it to reflect the skills and experiences that align with the Sales & Marketing Manager role. Focus on your achievements in driving revenue growth and managing teams, as these are key aspects we’re looking for.
Showcase Your Digital Savvy: Since digital marketing is a big part of this role, make sure to include any relevant experience you have with social media, email campaigns, and website management. We want to see how you can enhance our online presence and drive bookings!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The HR Booth
✨Know the Resort Inside Out
Before your interview, make sure you research Forbes of Kingennie thoroughly. Understand their brand, offerings, and unique selling points. This will not only help you answer questions more effectively but also show your genuine interest in the role and the company.
✨Showcase Your Digital Marketing Skills
Since the role heavily involves digital marketing, be prepared to discuss your experience with various platforms. Bring examples of successful campaigns you've managed, focusing on how they drove enquiries and bookings. This will demonstrate your capability to lead their marketing strategy.
✨Prepare for Leadership Questions
As a Sales & Marketing Manager, you'll need to lead a team. Be ready to share your leadership style and experiences. Think of specific instances where you've mentored or motivated a team, and how that led to improved performance or revenue growth.
✨Bring Data-Driven Insights
The role requires analysing performance and presenting insights. Prepare to discuss how you've used data to inform your marketing strategies in the past. Highlight any reports you've created and how those influenced decision-making at a senior level.