Sales Manager

Stormzy’s House Party is looking for a Sales Manager to take ownership of our events, private hire and promoter business and help us take it to the next level.

Based across seven floors in the heart of Soho, House Party isn’t a traditional venue.

Alongside our weekly nightlife, we host private parties, brand events, launches, shoots, live performances, promoted nights and plenty of things that don’t fit neatly into a normal venue brief.

We’re looking for someone commercial, connected and proactive who knows how to turn a conversation into an event — and an event into a long‑term relationship.

THE ROLE

You’ll own the full sales journey, from the first enquiry through to the event itself.

That means responding to inbound opportunities, but just as importantly getting out there and generating new business across brands, agencies, private clients, promoters, music, fashion and entertainment.

You’ll lead show rounds, build proposals, negotiate commercials and close bookings, while developing strong relationships that generate repeat business.

But this isn’t a role where you close the deal and hand it over.

You’ll stay close to your events, working alongside our Operations and Marketing teams to make sure what has been sold is planned and delivered properly. For larger or more bespoke bookings, you’ll take a hands‑on role in the event itself.

You’ll also be responsible for keeping the commercial side organised — managing the CRM and pipeline, contracts, deposits, forecasting, follow‑ups and run sheets.

A big part of the role is spotting the opportunity beyond the initial enquiry.

A brand event could become a wider partnership.

A launch could lead to a sponsorship opportunity.

A promoter booking could become a recurring series.

We want someone who naturally thinks that way.

WHAT WE’RE LOOKING FOR

You’ll ideally come from venue sales, hospitality, events, nightlife, experiential or a similar environment.

You’ll be someone who:

• Is naturally commercial and enjoys hitting targets
• Is proactive about generating new business rather than waiting for enquiries
• Can work independently and take real ownership of the sales function
• Is confident building relationships with brands, agencies, promoters and private clients
• Can negotiate rates, minimum spends, commissions and wider commercial deals
• Is organised and comfortable managing the admin behind a strong sales pipeline
• Understands London’s events, nightlife, brand and hospitality landscape
• Is culturally switched‑on across music, fashion and entertainment
• Is comfortable moving between sales, event planning and live delivery
• Can see when a straightforward booking has the potential to become something much bigger

Success in this role is simple: more great events, more repeat business, stronger relationships, a healthy future pipeline and more enquiries developing into bigger commercial opportunities.

It’s a hands‑on role for someone who likes being close to the action, enjoys making things happen and wants to play a major part in growing one of London’s most unusual event spaces.