Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital product strategies and enhance guest experiences at The Peninsula Hotels.
- Company: Join a prestigious luxury hospitality brand in Hong Kong.
- Benefits: Competitive salary, leadership role, and opportunities for professional growth.
- Why this job: Make a significant impact on digital transformation in luxury hospitality.
- Qualifications: Leadership experience in digital product and CRM development, preferably in hospitality.
- Other info: Collaborative team environment with a focus on innovation and technology.
The predicted salary is between 120000 - 150000 £ per year.
Working alongside a collaborative team at the Corporate Head Office in Hong Kong, we are seeking a Vice President, Digital Product and E-Commerce to join our Sales & Marketing Department. In this influential leadership role, you will lead the evolving digital product and CRM platform strategies for The Peninsula Hotels with a focus on driving revenue growth, optimising user experience, integration of core content and commerce platforms, while improving guest retention and enhancing conversion and engagement across critical digital touchpoints.
This role will oversee the brand’s primary direct digital channels and associated content and transactional systems, and will also oversee our evolving CRM/CDP platforms leveraging AI driven technology to enable personalised digital and operational experiences.
Key Accountability- Lead the Enhancement of the Digital Guest Experience - Systematically map, evaluate, and refine Peninsula's digital customer journey, encompassing initial digital engagement, to inspiration, personalisation, and seamless transactional process.
- Optimise digital experiences across all core revenue driving aspects of the company, including guest room research and bookings, food and beverage (bars and restaurants), meetings & events, spa & wellness, as well Peninsula signature event.
- Lead UX/UI enhancements, personalisation, and A/B testing of Peninsula digital products to improve engagement and conversion on Peninsula’s direct digital channels.
- Collaborate with leadership from IT, Brand Marketing, Revenue Management, Sales, Operations and other teams to develop best-in-class guest facing digital products, and to support integration with key platforms including Property Management Systems (PMS), Central Reservation Systems (CRS), Customer Relationship Management platforms (CRM), Table Management Systems (TMS), Spa Booking Engines, and other backend platforms.
- Lead future planning for evolved content management system (CMS) and headless content strategies, supporting optimal workflows and multi-channel content distribution.
- Lead evolving CRM, CDP and loyalty-related technology needs, including guest facing profile and preference management, online spend/tier tracking, etc, as well as supporting efforts to pass relevant guest data points to operational-level systems for personalisation capabilities with on-property colleagues.
- Lead future digital integrations across Peninsula’s business units including but not limited to deeper connectivity between hotel and merchandising E-commerce systems.
- Oversee and evolve key relationships with global digital agency partners who support Peninsula with outsourced design and development efforts.
- Monitor industry trends and emerging technologies that can support Peninsula’s digital transformation including practical use of AI for both internal productivity as well as guest facing personalisation.
- Provide data-driven insights to executive leadership on digital commerce performance and opportunities.
- Oversee complex Digital Product and E-Commerce budgeting, and support the development of future modelling for sourcing of funds across both Operational and Capital expenditures.
- University degree or higher in a relevant field.
- Solid experience in digital product and CRM development in a leadership capacity, preferably within hospitality or luxury retail.
- Regional or global experience preferred.
- Proven team development and people management experience.
- Excellent communication skills and socially adept.
- Fluent English with strong presentation skills.
- Passionate about luxury hospitality.
We are delighted to receive your CV for further consideration.
Vice President, Digital Product and E-Commerce (Based in Hong Kong) employer: The Hongkong and Shanghai Hotels, Limited
Contact Detail:
The Hongkong and Shanghai Hotels, Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President, Digital Product and E-Commerce (Based in Hong Kong)
✨Tip Number 1
Network like a pro! Reach out to connections in the hospitality and e-commerce sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Create a personal website or LinkedIn profile that highlights your achievements in digital product and CRM development. Share insights on trends and technologies in the industry to position yourself as a thought leader.
✨Tip Number 3
Prepare for interviews by researching the company’s digital strategies. Be ready to discuss how you can enhance their guest experience and drive revenue growth. Tailor your examples to align with their goals and demonstrate your passion for luxury hospitality.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team. Don’t forget to follow up after applying to express your enthusiasm!
We think you need these skills to ace Vice President, Digital Product and E-Commerce (Based in Hong Kong)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Vice President role. Highlight your leadership in digital product and CRM development, especially in hospitality or luxury retail.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about luxury hospitality and how your vision aligns with our goals at The Peninsula Hotels.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven revenue growth and optimised user experiences in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at The Hongkong and Shanghai Hotels, Limited
✨Know Your Digital Landscape
Before the interview, dive deep into the latest trends in digital product development and e-commerce, especially within the hospitality sector. Familiarise yourself with The Peninsula Hotels' current digital offerings and think about how you can enhance their guest experience through innovative strategies.
✨Showcase Your Leadership Skills
Prepare to discuss your previous leadership experiences in digital product and CRM development. Be ready to share specific examples of how you've successfully led teams, optimised user experiences, and driven revenue growth in past roles. This will demonstrate your capability to lead at a high level.
✨Engage with Cross-Functional Collaboration
Highlight your experience working with various departments like IT, Marketing, and Operations. Think of examples where you’ve collaborated to create seamless digital products or integrated systems. This shows that you understand the importance of teamwork in achieving business goals.
✨Be Data-Driven
Prepare to discuss how you've used data to inform your decisions in digital product strategies. Bring examples of how you've monitored performance metrics and leveraged insights to improve engagement and conversion rates. This will resonate well with the role's focus on data-driven insights.