At a Glance
- Tasks: Lead the commercial strategy for a luxury hotel, driving growth and brand positioning.
- Company: The Peninsula London, a premier ultra-luxury hotel in Belgravia.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape luxury hospitality.
- Other info: Dynamic role with opportunities for international collaboration and cultural engagement.
- Why this job: Be at the forefront of luxury hospitality and make a significant impact.
- Qualifications: Extensive experience in luxury hospitality and strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
The Peninsula London represents a defining ultra luxury asset within The Hongkong and Shanghai Hotels portfolio. Situated in Belgravia, it reflects a contemporary expression of the Peninsula brand, rooted in heritage and shaped for a global luxury audience. In this newly established role, we are seeking a General Manager, Commercial to define the commercial direction of this flagship property. This critical leadership position will shape the next chapter of growth, strengthen our hotel’s positioning at the forefront of luxury hospitality, and deepen the brand’s resonance in one of the world’s most exacting markets.
Key Accountabilities
- Define and lead the overall commercial strategy across Rooms, Food and Beverage, Spa, Residences, Retail and Experiences
- Drive revenue growth, market share, and profitability through integrated commercial planning
- Oversee pricing, demand strategy, and distribution in partnership with Revenue Management
- Direct annual budgeting, forecasting, and long‑term commercial planning
- Provide leadership across brand, marketing, communications, and demand generation
- Ensure consistent brand positioning and expression across all guest touchpoints
- Guide integrated marketing across digital, CRM, partnerships, PR and experiential channels
- Establish and steer global and regional sales strategies across key segments including leisure, corporate and luxury travel
- Develop and maintain high‑value partnerships with luxury brands, travel advisors and strategic partners
- Lead and inspire a senior, multi‑disciplinary commercial team across Sales, Marketing, Revenue and Digital
- Act as a strategic partner to Operations, Finance and Brand teams to ensure alignment and execution
- Serve as a delegate to the Managing Director where required to support continuity of leadership
- Monitor market trends, competitive dynamics and evolving luxury consumer behaviours
- Identify and develop new revenue streams and commercial opportunities
- Leverage data, insights and technology to optimise performance and decision making
General Requirements
- Extensive senior commercial leadership experience within luxury hospitality, lifestyle or premium sectors (ideal profile will have regional, cluster or similar experience leading flagship hotels)
- Strong expertise in brand strategy, marketing and demand generation
- Proven ability to deliver sustainable revenue growth while maintaining brand integrity
- Deep understanding of sales, revenue management and distribution channels
- Strategic thinker with strong analytical capability and sound commercial judgement
- Experienced in leading senior teams and influencing at executive level
- Internationally minded with strong cultural awareness and extensive industry relationships
This opportunity is based on-site at The Peninsula London in Belgravia.
General Manager, Commercial (London) employer: The Hongkong and Shanghai Hotels, Limited
The Peninsula London is an exceptional employer, offering a unique opportunity to lead a flagship property in the heart of Belgravia, where luxury meets heritage. With a commitment to employee growth and a collaborative work culture, we empower our team members to drive innovation and excellence in hospitality. Join us to be part of a prestigious brand that values creativity, strategic thinking, and the pursuit of excellence in one of the world's most demanding markets.
Contact Details:
The Hongkong and Shanghai Hotels, Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land General Manager, Commercial (London)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join relevant groups. The more people you know, the better your chances of landing that General Manager role.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, highlight your experience in luxury hospitality and how you've driven revenue growth. Make sure they see you as the perfect fit for their commercial strategy.
✨Tip Number 3
Research is key! Know the latest trends in luxury hospitality and be ready to discuss how you can leverage them for The Peninsula London. This will show you're not just another candidate, but someone who’s genuinely interested in their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at The Peninsula London and ready to take on this exciting challenge.
We think you need these skills to ace General Manager, Commercial (London)
Some tips for your application 🫡
Show Your Passion for Luxury Hospitality:When writing your application, let your love for luxury hospitality shine through. We want to see how your experience aligns with our brand's values and how you can contribute to the Peninsula's legacy of excellence.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in commercial strategy and leadership within the luxury sector. We appreciate when candidates take the time to connect their skills to what we’re looking for.
Be Data-Driven:Since this role involves optimising performance through data, include specific examples of how you've used insights to drive revenue growth in your previous positions. We love numbers that tell a story!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at The Peninsula London.
How to prepare for a job interview at The Hongkong and Shanghai Hotels, Limited
✨Know the Brand Inside Out
Before your interview, dive deep into The Peninsula's history, values, and unique offerings. Understanding their luxury positioning and how they resonate with a global audience will help you articulate how your vision aligns with theirs.
✨Showcase Your Commercial Acumen
Be ready to discuss specific strategies you've implemented in previous roles that drove revenue growth and market share. Use data and examples to illustrate your success in integrated commercial planning and brand strategy.
✨Demonstrate Leadership Skills
Prepare to share experiences where you've led multi-disciplinary teams. Highlight how you inspired and guided your team towards achieving common goals, especially in high-pressure environments typical of luxury hospitality.
✨Stay Ahead of Market Trends
Familiarise yourself with current trends in luxury hospitality and consumer behaviour. Be prepared to discuss how you would leverage insights and technology to optimise performance and identify new revenue streams for The Peninsula.
