At a Glance
- Tasks: Lead the commercial strategy for a luxury hotel, driving revenue and market share.
- Company: The Peninsula London, a premier ultra-luxury hotel in Belgravia.
- Benefits: Competitive salary, leadership role, and opportunity to shape luxury hospitality.
- Other info: Dynamic environment with opportunities for growth and international exposure.
- Why this job: Be at the forefront of luxury hospitality and make a significant impact.
- Qualifications: Extensive experience in luxury hospitality and strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
The Peninsula London represents a defining ultra luxury asset within The Hongkong and Shanghai Hotels portfolio. Situated in Belgravia, it reflects a contemporary expression of the Peninsula brand, rooted in heritage and shaped for a global luxury audience. In this newly established role, we are seeking a General Manager, Commercial to define the commercial direction of this flagship property. This critical leadership position will shape the next chapter of growth, strengthen our hotel’s positioning at the forefront of luxury hospitality, and deepen the brand’s resonance in one of the world’s most exacting markets.
Key Accountabilities
- Define and lead the overall commercial strategy across Rooms, Food and Beverage, Spa, Residences, Retail and Experiences
- Drive revenue growth, market share, and profitability through integrated commercial planning
- Oversee pricing, demand strategy, and distribution in partnership with Revenue Management
- Direct annual budgeting, forecasting, and long‑term commercial planning
- Provide leadership across brand, marketing, communications, and demand generation
- Ensure consistent brand positioning and expression across all guest touchpoints
- Guide integrated marketing across digital, CRM, partnerships, PR and experiential channels
- Establish and steer global and regional sales strategies across key segments including leisure, corporate and luxury travel
- Develop and maintain high‑value partnerships with luxury brands, travel advisors and strategic partners
- Lead and inspire a senior, multi‑disciplinary commercial team across Sales, Marketing, Revenue and Digital
- Act as a strategic partner to Operations, Finance and Brand teams to ensure alignment and execution
- Serve as a delegate to the Managing Director where required to support continuity of leadership
- Monitor market trends, competitive dynamics and evolving luxury consumer behaviours
- Identify and develop new revenue streams and commercial opportunities
- Leverage data, insights and technology to optimise performance and decision making
General Requirements
- Extensive senior commercial leadership experience within luxury hospitality, lifestyle or premium sectors (ideal profile will have regional, cluster or similar experience leading flagship hotels)
- Strong expertise in brand strategy, marketing and demand generation
- Proven ability to deliver sustainable revenue growth while maintaining brand integrity
- Deep understanding of sales, revenue management and distribution channels
- Strategic thinker with strong analytical capability and sound commercial judgement
- Experienced in leading senior teams and influencing at executive level
- Internationally minded with strong cultural awareness and extensive industry relationships
This opportunity is based on-site at The Peninsula London in Belgravia.
General Manager, Commercial (London) employer: The Hongkong and Shanghai Hotels, Limited
The Peninsula London is an exceptional employer, offering a unique opportunity to lead a flagship luxury hotel in the heart of Belgravia. With a commitment to employee growth and a collaborative work culture, we provide our team with the tools and support needed to excel in their careers while being part of a prestigious brand that values innovation and excellence. Join us to shape the future of luxury hospitality and enjoy the benefits of working in one of the world's most vibrant cities.
Contact Details:
The Hongkong and Shanghai Hotels, Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land General Manager, Commercial (London)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join relevant groups. The more people you know, the better your chances of landing that General Manager role.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, highlight your experience in luxury hospitality and how you've driven revenue growth. Make sure they see you as the perfect fit for their commercial strategy.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like The Peninsula London, and express your interest in contributing to their success. You never know what opportunities might arise!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through us can give you an edge, so don’t miss out on that opportunity!
We think you need these skills to ace General Manager, Commercial (London)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences that align with the General Manager, Commercial role. Highlight your leadership experience in luxury hospitality and any relevant achievements that showcase your ability to drive revenue growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Be sure to mention your strategic thinking and experience in brand strategy.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, don’t shy away from including examples of how you've used data to make informed decisions in previous positions. We love seeing how you leverage insights to optimise performance!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at The Hongkong and Shanghai Hotels, Limited
✨Know Your Luxury Market
Familiarise yourself with the luxury hospitality landscape, especially in London. Understand current trends, key competitors, and what sets The Peninsula apart. This knowledge will help you articulate how you can drive revenue growth and enhance brand positioning.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you've successfully led multi-disciplinary teams in the past. Be ready to share specific examples of how you've inspired teams to achieve commercial goals and fostered collaboration across departments.
✨Demonstrate Strategic Thinking
Think about how you would define and lead the overall commercial strategy for The Peninsula. Be prepared to present your ideas on integrated commercial planning, pricing strategies, and how to leverage data for decision-making. This will show your strategic mindset and readiness for the role.
✨Build Connections
Highlight your existing relationships within the luxury sector, including partnerships with travel advisors and luxury brands. Discuss how you plan to develop new high-value partnerships that align with The Peninsula's vision, showcasing your ability to enhance the hotel's market presence.
