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- Tasks: Manage client accounts and deliver effective media planning across digital channels.
- Company: Join IMA Life, a vibrant agency focused on connecting clients with their target audience.
- Benefits: Enjoy hybrid working, career development, employee discounts, and a supportive work environment.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and social impact.
- Qualifications: Experience in digital media planning and strong communication skills are essential.
- Other info: We champion diversity and provide support for disabled applicants throughout the hiring process.
The predicted salary is between 28800 - 43200 £ per year.
IMA Life offers a hybrid and flexible working policy, career development opportunities with a dedicated L&D budget, and a competitive salary. We are a member of the Institute of Practitioners for Advertising and provide a Healthcare Cash Plan, Christmas Closure, and a working environment that champions Equality, Diversity & Inclusion (ED&I). We are a Disability Confident Accredited employer and a Careers after Babies partner, as well as a Menopause Workplace Pledge employer. Additional benefits include access to coaching, a cycle to work scheme, employee discounts (e.g. gym memberships), global office locations, and a vibrant agency environment with regular social and wellbeing activities.
About the team: The IMA Media team helps clients connect their advertising to the target audience through paid media channels. We start by gathering audience insight regarding who they are, what they look like, and what media they consume. Using this information, we develop media plans through our bespoke planning process, selecting media based on its ability to resonate with and deliver to the audience, always ensuring relevance in terms of context and mindset.
Summary of the role: The Digital Media Manager is responsible for the day-to-day management of client accounts, using high levels of initiative to deliver effective media planning, implementation, and optimization across digital channels. This role requires close integration with the wider media team (paid, owned, earned) and other IMA services such as strategy, creative, and digital.
Key responsibilities include:
- Formulating media solutions and plans based on client needs and objectives by researching, planning, and buying media across digital channels, while maintaining awareness of traditional channels and their impact on digital media, with support from senior team members as needed.
- Coordinating media planning insights and strategy development, managing the gathering of audience insights from research or data, and advising on industry challenges such as attention, cookies, GDPR, etc.
- Providing senior-level support on client accounts, building strong relationships and establishing trust as a media advisor.
- Supporting the construction of pitch documents and client proposals.
- Managing relationships with media owners, negotiating rates, timings, and placements on behalf of clients.
If you're interested, we’d love to hear from you. Please note that we do not hire through recruitment agencies. If you wish to apply, please do so directly. We look forward to hearing from you!
IMA actively encourages applications from disabled people and will provide reasonable adjustments to support your interview process.
Digital Media Manager (12 month Maternity Cover) employer: The Home Agency
Contact Detail:
The Home Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Manager (12 month Maternity Cover)
✨Tip Number 1
Familiarise yourself with the latest trends in digital media and advertising. Understanding current industry challenges, such as GDPR and cookie regulations, will not only help you in interviews but also demonstrate your proactive approach to staying informed.
✨Tip Number 2
Network with professionals in the digital media space. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture at IMA Life. This can give you valuable insights that you can mention during your discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed client accounts in the past. Highlight your experience in formulating media solutions and building strong relationships, as these are key aspects of the Digital Media Manager role.
✨Tip Number 4
Showcase your ability to work collaboratively with different teams. Since the role requires close integration with various departments, be ready to share experiences where you've effectively collaborated with others to achieve common goals.
We think you need these skills to ace Digital Media Manager (12 month Maternity Cover)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Digital Media Manager. Familiarise yourself with media planning, audience insights, and digital channels to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience in digital media management or related fields. Use specific examples that demonstrate your ability to manage client accounts and develop media strategies.
Showcase Your Skills: Make sure to highlight key skills relevant to the role, such as data analysis, negotiation, and relationship building. Mention any tools or software you are proficient in that are commonly used in digital media planning.
Personalise Your Application: Address your application to the hiring team at IMA Life and express your enthusiasm for the role. Mention why you are interested in working with them and how you align with their values, especially regarding ED&I and career development.
How to prepare for a job interview at The Home Agency
✨Know Your Digital Media
Make sure you have a solid understanding of digital media channels and how they work. Be prepared to discuss recent trends, challenges like GDPR, and how traditional media can impact digital strategies.
✨Showcase Your Analytical Skills
As a Digital Media Manager, you'll need to demonstrate your ability to analyse audience insights and data. Bring examples of how you've used data to inform media planning and decision-making in past roles.
✨Build Rapport with the Interviewers
Establishing trust is key in this role. Practice building rapport by engaging with your interviewers, asking insightful questions about their media strategies, and showing genuine interest in their clients.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think of specific situations where you've had to negotiate rates or manage client expectations, and be ready to share those experiences.
