At a Glance
- Tasks: Manage influencer relationships and deliver high-quality work for clients.
- Company: Join a dynamic B2B tech PR agency with a focus on innovation.
- Benefits: Gain valuable experience, develop your network, and enjoy a supportive team culture.
- Other info: Opportunity for continuous learning and professional growth in a collaborative environment.
- Why this job: Take ownership of your work and make a real impact in the tech industry.
- Qualifications: 12-18 months in PR or related fields, strong communication skills, and a passion for technology.
The predicted salary is between 30000 - 40000 £ per year.
Deliver high-quality work independently, manage influencer (media, industry analysts etc.) relationships, and build trusted client connections.
Position in Company Structure
The Account Executive (AE) is a key member of Hoffman’s client delivery teams — the dependable engine behind campaign success. At this level, you begin to take real ownership of your work: leading on day-to-day activity, managing influencer relationships, and contributing to creative ideas that drive impact for clients. You’ll balance delivery excellence with continuous learning — building strong professional habits, developing your network of influencer and industry contacts, and supporting colleagues with initiative and reliability. AEs are trusted team players who embody Hoffman’s values: care & authenticity, everyone is valuable, trust & accountability, curiosity & openness, team-oriented.
Main Job Functions
- Account management and coordination
- Media relations, industry analyst relations and pitching
- Content development and creative contribution (including social media content)
- Client communication and reporting
- Continuous learning and professional growth
Typically 12–18 months’ experience in PR, communications, marketing, or journalism (agency experience preferred). Demonstrable understanding of how media, content, and digital strategies work together. Excellent communication and writing skills with strong attention to detail. Organised, proactive, and able to manage multiple deadlines confidently. Strong relationship-building and collaboration skills. Curious about technology and how innovation shapes industries. Demonstrates accountability, initiative, and composure under pressure.
Account Executive – B2B Tech PR employer: The Hoffman Agency
At Hoffman, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As an Account Executive in B2B Tech PR, you will enjoy a supportive environment that encourages continuous learning and professional growth, while also having the opportunity to build meaningful relationships with clients and industry influencers. Our commitment to care, authenticity, and teamwork ensures that every employee feels valued and empowered to contribute to impactful campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Account Executive – B2B Tech PR
✨Dive Into Local Networking Events
Public relations is all about relationships, so get your face out there! Attend local PR events, workshops, and networking meetups. These gatherings are golden opportunities to meet industry professionals, learn about the latest trends, and even score an insider tip about an open position at companies like The Hoffman Agency.
✨Show Off Your Writing Skills
Creating a strong writing portfolio is essential in PR. Start a blog, contribute to local magazines, or even pitch ideas to online platforms. When you apply for entry-level roles, having visible samples of your work will set you apart and give you something impressive to discuss during interviews at places like The Hoffman Agency.
✨Tap Into University Resources
If you're still in university or are a recent grad, don’t overlook the career services offered there! They often have direct connections with PR firms and can help you find internships or entry-level positions. Keep an eye out for job fairs as well—it’s a great way to meet recruiters face-to-face.
✨Use Social Media for Visibility
Leverage platforms like Twitter and LinkedIn to showcase your interest in PR. Follow industry leaders, engage with their content, and don’t hesitate to share your insights. Being active in these spaces can catch the eye of companies like The Hoffman Agency, turning your online presence into a potential job opportunity!
We think you need these skills to ace Account Executive – B2B Tech PR
Some tips for your application 🫡
Show Off Your Writing Skills:In public relations, clear and persuasive writing is key! Make sure your CV and cover letter are not only polished but also reflect your ability to communicate effectively. Consider including a writing sample, like a press release or a blog post, to showcase your style and skills.
Tailor Your Experience to PR:Even if you’re just starting out, your previous experiences can shine! Highlight any internships, volunteer roles, or projects where you engaged with media or managed communications. This will show us at The Hoffman Agency that you already understand some basics of PR.
Demonstrate Your Passion for the Industry:We love to see genuine interest! Use your cover letter to express why you’re excited about public relations and why you'd love to work at The Hoffman Agency. Mention any relevant courses, readings, or events that have inspired you—it'll help us see your commitment to the field!
Be Ready for the Digital Angle:PR today is very much intertwined with digital platforms. Consider sharing links to your social media profiles or any online engagements you’ve had (like managing a campaign or writing articles). This adds a dynamic element to your application, showing us you're attuned to modern PR practices!
How to prepare for a job interview at The Hoffman Agency
✨Craft Your Personal Brand Story
In public relations, your personal narrative matters! Think about how your experiences, even if they’re limited, shape your understanding of brand communication. Prepare a concise story that showcases your passion for PR, perhaps how you handled a group project or any relevant internship experience—this will highlight your potential to connect with audiences.
✨Get Familiar with PR Tools
As an entry-level candidate, you might not be expected to know everything, but showing familiarity with tools like Hootsuite or Canva can set you apart. Have a couple of examples ready where you used such tools in your university projects or internships. It shows you're not just enthusiastic but also prepared to dive right into the practical side of things.
✨Know the Latest Trends in PR
Make sure you're up-to-date with current events and major brand campaigns. Be prepared to discuss a few recent PR campaigns that caught your eye and why they were effective. This demonstrates your genuine interest in the field and your ability to think critically—big plus points for us in PR!
✨Prepare for Hypothetical Scenarios
You may face some scenario-based questions during your interview. Get ready to discuss how you would handle specific PR crises or how you would launch a campaign for a new product. Practising these types of questions can help you articulate your thought process clearly and show your problem-solving skills to The Hoffman Agency.
