At a Glance
- Tasks: Manage and optimise paid media campaigns on Meta and Google for a trendy fashion brand.
- Company: The Hippie Shake, an independent fashion brand inspired by 60s and 70s culture.
- Benefits: Flexible remote work, ongoing freelance relationship, and competitive monthly retainer.
- Other info: Collaborate with a creative team and enjoy autonomy in your role.
- Why this job: Join a vibrant team and make a real impact on our advertising strategy.
- Qualifications: Proven experience with Meta and Google Ads in the fashion ecommerce sector.
The predicted salary is between 15000 - 15000 £ per month.
*PLEASE DO NOT APPLY THROUGH LINKEDIN - DETAILS ON HOW TO APPLY CAN BE FOUND BELOW*
The Hippie Shake is looking for an experienced Freelance Paid Media Specialist to take ownership of our Meta and Google advertising on an ongoing basis.
Founded in 2016, The Hippie Shake is an independent fashion brand creating pieces inspired by the music, fashion and culture of the 60s and 70s.
We sell internationally, with the UK and North America as our key markets.
We’re bringing more of our marketing in-house and are looking for an experienced freelancer who can work closely with our internal team to manage, optimise and develop our paid media activity across Meta and Google.
This is not a creative production role.
We’ll provide the imagery, video and design assets for campaigns.
We’re looking for someone who knows how to turn those assets into commercially strong paid media campaigns, and who can advise us on where we should be focusing our spend and testing.
- What you’ll be responsible for
- You’ll take day-to-day ownership of paid media across Meta and Google, including:
- Managing campaigns across the UK, US and Canada
- Campaign setup, optimisation and ongoing account management
- Budget allocation across platforms, campaigns and markets
- Scaling campaigns while maintaining commercially viable returns
- Developing and managing testing strategies
- Prospecting and retargeting
- Audience strategy
- Google Shopping and Performance Max
- Managing and optimising product feed-led campaigns
- Developing paid media strategies around key product categories, hero items, launches and seasonal trading periods
- Planning spend and campaign pacing with consideration for the different needs and trading patterns of each region
- Managing UGC and influencer whitelisting within paid campaigns
- Monitoring performance and identifying opportunities or issues
- Making recommendations on creative requirements and future testing
- Working with our team to plan activity around launches, promotions and key trading periods
- Providing a concise weekly performance update
- Providing more detailed monthly reporting and analysis
- Joining a short weekly catch-up with our marketing team
Our current combined advertising spend across Meta and Google is approximately £10,000–£15,000 per month.
We’ll also provide access to an external marketing attribution/reporting platform such as Polar Analytics, Triple Whale or similar.
What we’re looking for
We’re looking for someone senior enough to work autonomously and confidently make recommendations rather than simply follow instructions.
You’ll need
- Strong hands-on experience managing both Meta Ads and Google Ads
- Significant experience working with fashion or apparel ecommerce brands
- Experience personally managing paid media accounts with budgets broadly comparable to ours
- A strong understanding of ecommerce performance marketing and the relationship between paid media, creative, merchandising and trading
- Experience managing multiple international markets
- Strong knowledge of Meta campaign structures, testing and scaling
- Strong knowledge of Google Shopping, Performance Max and Search
- Experience with UGC, influencer whitelisting and partnership ads
- A commercially minded approach to metrics including ROAS, MER, CAC, new customer CAC and revenue growth
- Confidence analysing performance and clearly explaining what is working, what isn’t and what should happen next
- The ability to work collaboratively with an internal marketing and creative team
Experience working in-house for a DTC fashion brand, particularly one scaling internationally, would be a strong advantage.
This role is specifically for an individual freelancer who will personally work on and manage our accounts.
You can be based remotely, provided you’re able to work comfortably with a UK-based team.
Working with us
This will be an ongoing freelance relationship, most likely structured around a fixed monthly retainer.
Rather than specifying a set number of hours or days, we’d like applicants to recommend the level of support they believe is appropriate based on the scope above.
You’ll work primarily with our General Manager and Ecommerce & Marketing Coordinator, alongside our freelance creative and email specialists.
How to apply
Rather than applying through Linked In, please email with the subject line Freelance Paid Media Specialist.
Please include
- Your CV or Linked In profile
- Details of your experience managing paid media for fashion or apparel brands
- The approximate monthly Meta and Google spend you’ve previously managed
- 1–2 brief examples of commercial results you’ve achieved
- Your proposed monthly retainer and an indication of the level of support/time this would include
- Your current availability
We’re particularly interested in hearing from people with hands-on experience managing paid media for fashion ecommerce brands, who understand the realities of working with growing independent brands and budgets at this level.
Freelance Paid Media Specialist (Meta & Google) in Slough employer: The Hippie Shake
The Hippie Shake is an exceptional employer that fosters a creative and collaborative work environment, allowing you to take ownership of your role as a Senior Garment Technologist while working closely with our founder, Naomi. With flexible freelance days and the opportunity to contribute to heirloom-worthy pieces inspired by vintage fashion, you'll enjoy a supportive culture that values innovation and quality, alongside opportunities for professional growth in the vibrant fashion industry. Our commitment to responsible fabric choices and a focus on quality ensures that your work will have a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Paid Media Specialist (Meta & Google) in Slough
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Paid Media Specialist (Meta & Google) in Slough
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to The Hippie Shake.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer The Hippie Shake and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Paid Media Specialist (Meta & Google) at The Hippie Shake.
How to prepare for a job interview at The Hippie Shake
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at The Hippie Shake.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for The Hippie Shake. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at The Hippie Shake.
