At a Glance
- Tasks: Lead marketing strategies and enhance brand identity for HICA's care services.
- Company: Join HICA, a not-for-profit organisation dedicated to creating supportive communities.
- Benefits: Enjoy competitive salary, generous leave, discounts, and a friendly team environment.
- Other info: Work in a beautiful location with excellent career development opportunities.
- Why this job: Make a real impact in the lives of others while growing your marketing career.
- Qualifications: Experience in marketing management, digital marketing, and strong communication skills required.
The predicted salary is between 40000 - 40000 £ per year.
Ready to make a real impact?
At HICA, we don't just provide care - we create communities where people can live well, feel valued and remain connected.
We are looking for an experienced and creative Marketing Manager to lead our marketing, communications and brand development activities across our care homes, homecare services, assisted living schemes and commercial services.
This is a fantastic opportunity to shape how HICA is seen by prospective residents, service users, families, employees and local communities.
You'll play a key role in supporting occupancy growth, strengthening recruitment campaigns, improving customer engagement and promoting the excellent work taking place across our organisation every day.
In this newly created role, designed to help drive our business forward, you will be based at the beautiful Hesslewood estate near the Humber Bridge and lead a small team.
You will work cross functionally with HR, Operations, and Business Development colleagues and spend time in our services to understand what you are marketing and to collaborate on new ideas.
The role
As Marketing Manager, you'll
- Lead the development and delivery of marketing and communications strategies that support business growth and recruitment objectives.
- Manage HICA's brand identity, ensuring all marketing activity reflects our values and commitment to high-quality care.
- Drive occupancy growth and homecare package growth through targeted campaigns and market insights.
- Manage and enhance HICA's websites, digital channels and social media presence.
- Develop engaging content, campaigns and promotional materials across multiple platforms.
- Support the customer journey by helping improve enquiry handling, conversions and customer experience.
- Lead recruitment marketing initiatives designed to attract and retain talented people.
- Promote HICA's learning and development services and support commercial income opportunities.
- Build relationships with local communities, professional networks and external stakeholders.
- Analyse marketing performance, campaign effectiveness and return on investment to continuously improve outcomes.
The person
We're looking for someone who can combine strategic thinking with a hands-on approach.
Ideally, you'll have
- Previous experience in a marketing management, or standalone marketing role but ready for your next step.
- Strong digital marketing, social media and content creation experience
- Experience managing multiple campaigns and priorities simultaneously.
- Excellent communication and stakeholder engagement skills.
- Experience with website management, SEO and digital advertising.
- The confidence to work collaboratively with operational leaders and support services.
- A full UK driving licence and willingness to travel between services when required.
Key Benefits
- Permanent - 40 hours per week.
- Annual leave - 25 days plus bank holidays
- Penson - 5% auto enrolment contribution
- HICA Benefits App -
- Instant access to retail, cinema & entertainment discounts.
- Access earned wages before pay day
- Discounted insurance products
- Cycle to Work and other salary sacrifice rewards
- Gym discounts
- HICA lottery
- On the spot recognition rewards
Work as part of a friendly team in an office where you feel part of the family and can make a real difference to others.
Be part of regular events designed to raise money, to enrich the lives of our service users, or to boost staff morale.
HICA Group are a 'Not for Profit' organisation providing a range of care services to older people and people with learning difficulties both within residential and nursing homes and within the community.
We employee 1800 colleagues across services in Yorkshire, Lincolnshire and Lancashire with our head office based in Hesslewood Business Park near Hull.
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Marketing Manager in Hessle employer: The HICA Group
HICA Group is an exceptional employer located in Humberston, offering a supportive work culture that prioritises employee development and well-being. As a Community Care Supervisor, you will benefit from competitive pay, comprehensive training, and a mileage allowance, all while making a meaningful impact in the lives of service users. Join a team that values strong communication and organisational skills, fostering an environment where you can thrive and grow professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Hessle
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The HICA Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The HICA Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The HICA Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The HICA Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Hessle
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The HICA Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The HICA Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The HICA Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The HICA Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The HICA Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The HICA Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
