At a Glance
- Tasks: Lead trade marketing strategies to drive shopper engagement and sustainable growth.
- Company: Join The Hershey Company, a leader in the FMCG sector with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Be part of a collaborative team driving shopper-driven growth across the UK and Ireland.
- Why this job: Make a real impact by connecting brand strategy with retail priorities in a dynamic market.
- Qualifications: Extensive FMCG experience, strong budget management, and knowledge of the UK retail landscape.
The predicted salary is between 60000 - 80000 £ per year.
The Hershey Company is looking for a Head of Trade Marketing to develop a shopper-centric POS activation strategy aimed at sustainable growth in the UK and Ireland. This role will require an influential leader with strong stakeholder management skills to connect brand strategy with retailer priorities.
The ideal candidate will have extensive experience in FMCG, proficient in budget management, and a clear understanding of the UK retail landscape, including eCommerce and omni-channel environments.
Trade Marketing Leader — Shopper-Driven Growth employer: The Hershey Company
The Hershey Company is an exceptional employer that fosters a dynamic and inclusive work culture, prioritising employee growth and development. With a focus on innovation and collaboration, team members are encouraged to contribute their ideas and drive impactful shopper-driven strategies in the vibrant UK and Ireland markets. Employees enjoy competitive benefits, a commitment to work-life balance, and the opportunity to be part of a globally recognised brand dedicated to making a positive difference.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Leader — Shopper-Driven Growth
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for those interviews by researching the company and its culture. We should be ready to discuss how our skills align with their shopper-centric strategies and how we can drive growth in the UK and Ireland.
✨Tip Number 3
Showcase your experience in FMCG and budget management during conversations. We need to highlight our understanding of the retail landscape, especially eCommerce and omni-channel environments, to stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can connect brand strategy with retailer priorities.
We think you need these skills to ace Trade Marketing Leader — Shopper-Driven Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Trade Marketing Leader. Highlight your experience in FMCG and any relevant achievements that showcase your ability to drive shopper-centric strategies.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to connect your past experiences with the requirements of the job. Show us how your skills in stakeholder management and budget oversight can benefit our team.
Showcase Your Knowledge of the UK Retail Landscape:We want to see that you understand the nuances of the UK retail environment, especially in eCommerce and omni-channel settings. Mention specific trends or insights that demonstrate your expertise.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at The Hershey Company.
How to prepare for a job interview at The Hershey Company
✨Know Your Shopper-Centric Strategies
Make sure you can discuss specific shopper-driven growth strategies you've implemented in the past. Be ready to share examples of how you've successfully activated POS strategies that align with brand goals and retailer priorities.
✨Showcase Your Stakeholder Management Skills
Prepare to talk about your experience in managing relationships with various stakeholders. Think of instances where you’ve influenced decisions or collaborated effectively with cross-functional teams, especially in the FMCG sector.
✨Understand the UK Retail Landscape
Brush up on the current trends in the UK retail market, including eCommerce and omni-channel strategies. Being able to discuss these topics will show that you’re not only knowledgeable but also passionate about the industry.
✨Budget Management Know-How
Be prepared to discuss your experience with budget management. Have examples ready that demonstrate how you've effectively allocated resources to maximise ROI in trade marketing initiatives.
