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- Tasks: Lead trade marketing strategies to drive shopper engagement and sustainable growth.
- Company: Join The Hershey Company, a leader in the FMCG sector.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Opportunity to shape the future of retail in the UK and Ireland.
- Why this job: Make a real impact on brand strategy and connect with major retailers.
- Qualifications: Extensive FMCG experience and strong stakeholder management skills required.
The predicted salary is between 60000 - 80000 £ per year.
The Hershey Company is looking for a Head of Trade Marketing to develop a shopper-centric POS activation strategy aimed at sustainable growth in the UK and Ireland. This role will require an influential leader with strong stakeholder management skills to connect brand strategy with retailer priorities. The ideal candidate will have extensive experience in FMCG, proficient in budget management, and a clear understanding of the UK retail landscape, including eCommerce and omni-channel environments.
Trade Marketing Leader — Shopper-Driven Growth in London employer: The Hershey Company
Contact Detail:
The Hershey Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Leader — Shopper-Driven Growth in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Trade Marketing Leader role.
✨Tip Number 2
Prepare for those interviews by researching the company and its competitors. We want you to be able to discuss how your shopper-centric strategies can drive growth in the UK and Ireland. Show them you’re the perfect fit!
✨Tip Number 3
Practice your pitch! You need to communicate your experience in FMCG and budget management clearly. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you stand out. Plus, it shows you’re genuinely interested in joining our team and making an impact in the retail landscape.
We think you need these skills to ace Trade Marketing Leader — Shopper-Driven Growth in London
Some tips for your application 🫡
Showcase Your Experience: Make sure to highlight your extensive experience in FMCG. We want to see how your background aligns with the role, especially in trade marketing and shopper-driven strategies.
Connect the Dots: When writing your application, connect your past experiences with the requirements of the job. We love seeing how you can link brand strategy with retailer priorities, so don’t hold back!
Be Budget Savvy: Since budget management is key for this role, include specific examples of how you've successfully managed budgets in previous positions. We’re looking for those numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at The Hershey Company
✨Know Your Shopper-Centric Strategies
Make sure you can discuss specific shopper-driven growth strategies you've implemented in the past. Be ready to share examples of how these strategies positively impacted sales and brand visibility.
✨Showcase Your Stakeholder Management Skills
Prepare to talk about your experience in managing relationships with various stakeholders. Highlight instances where you successfully aligned brand strategies with retailer priorities, as this will be crucial for the role.
✨Understand the UK Retail Landscape
Brush up on the current trends in the UK retail market, especially in eCommerce and omni-channel environments. Being able to discuss recent developments will show that you're well-informed and ready to tackle the challenges ahead.
✨Budget Management Know-How
Be prepared to discuss your experience with budget management. Have examples ready that demonstrate how you've effectively allocated resources to maximise ROI in trade marketing initiatives.