Europe Brand Growth & Activation Manager

Europe Brand Growth & Activation Manager

Full-Time 51750 - 63250 £ / year (est.) No working from home possible
The Hershey Company

At a Glance

  • Tasks: Drive brand growth and activate campaigns for iconic brands like Reese’s and Hershey’s.
  • Company: Join the Hershey Company, a leader in the confectionery industry.
  • Benefits: Competitive salary, creative work environment, and opportunities for career advancement.
  • Other info: Collaborative team culture with a focus on innovation and brand excellence.
  • Why this job: Make a real impact on beloved brands and shape marketing strategies across Europe.
  • Qualifications: Experience in marketing and strong analytical skills are essential.

The predicted salary is between 51750 - 63250 £ per year.

The Hershey Company is seeking an Associate Marketing Manager, Europe to drive growth across the UK and Europe for iconic brands such as Reese’s and Hershey’s.

You will work under the Marketing Manager, Europe to shape brand plans, activate campaigns, and scale our pan-European portfolio.

Responsibilities include leading go-to-market plans, coordinating with agencies, analyzing performance, and ensuring compliant, on-brand execution across markets.

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Europe Brand Growth & Activation Manager employer: The Hershey Company

Hershey is an exceptional employer, offering a dynamic work environment in London that fosters growth and innovation within the confectionery sector. Employees benefit from a collaborative culture that prioritises professional development, with ample opportunities for coaching and mentorship, particularly in the fast-paced Discounter Channel. Joining our team means being part of a forward-thinking company that values strategic thinking and results-driven performance, all while working with iconic brands like Reese’s.

The Hershey Company

Contact Details:

The Hershey Company Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Europe Brand Growth & Activation Manager

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Hershey Company and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Hershey Company are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Hershey Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Hershey Company. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Europe Brand Growth & Activation Manager

Brand Management
Campaign Activation
Go-to-Market Strategy
Performance Analysis
Agency Coordination
Compliance Management
Market Execution

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Hershey Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of The Hershey Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Hershey Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at The Hershey Company

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Hershey Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At The Hershey Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.