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For Companies At a Glance
- Tasks: Manage 35 pubs, build relationships, and drive commercial results in the West Midlands.
- Company: Join Star Pubs, part of HEINEKEN UK, and be part of British pub culture.
- Benefits: Enjoy a competitive salary, annual bonus, company car, and 35 days holiday.
- Other info: Opportunities for career development and joining diversity networks.
- Why this job: Make a real impact on communities while advancing your career in a dynamic environment.
- Qualifications: Experience in retail or hospitality, strong P&L management, and strategic thinking.
The predicted salary is between 55000 - 55000 £ per year.
Business Development Manager – West Midlands for Star Pubs, part of HEINEKEN UK. Field-based role covering the West Midlands region. Location to be in or near the area to support work-life balance. Salary: circa £55,000 base, plus full benefits. Closing Date: Sunday 19th October 2025. Contract: Permanent.
HEINEKEN believes pubs are integral to British culture and seeks brilliant people to help pubs grow sustainable businesses and positively impact communities. This role focuses on developing pub operator relationships, driving commercial results, and delivering a first-class retail experience.
As a Business Development Manager at Star Pubs, you'll manage around 35 pubs within the West Midlands region (exact patch depending on the successful candidate). You will work with a dedicated support team to build strong relationships with operators and lessees, delivering tailored business plans and a high-quality customer experience. This is a commercially focused generalist role with flexibility to plan your diary and balance work with life. You'll collaborate with a virtual team including Pub Operations, Estates Managers, and the Property Team to recruit lessees, review commercial terms, and roll out brand and marketing initiatives.
You'll own the P&L for each pub in your portfolio, driving financial performance, managing costs, and ensuring profitability. You'll identify opportunities to optimise revenue streams and efficiency to deliver strong results. You'll design and implement innovative retail solutions that impact the consumer experience, empowered by your understanding of retail or hospitality. Prior experience in the pub sector is a bonus, but candidates from other industries with strong commercial acumen are welcome.
This role focuses on development and coaching rather than pure sales, and suits candidates with previous area/regional operational management experience.
What You'll Bring
- A proven track record in retail, hospitality, or business development.
- Strong experience with P&L management and driving financial performance.
- Ability to collaborate across functions, balancing commercial delivery with long-term partnerships.
- Strategic thinking with the confidence to take bold decisions that grow profitability.
- Strong communication and influencing skills.
- Experience in the pub sector is a bonus, but we welcome candidates from other industries who bring the right commercial acumen and customer focus.
Why Join Us?
Star Pubs is part of HEINEKEN UK. We invest in our people and foster collaboration and growth. This is a role where you can make a difference to the business and the communities we serve. If you're looking for a challenge and an opportunity to advance your career, we want to hear from you.
The Good Stuff
In addition to base salary, you'll also receive:
- Annual bonus
- Company Car (driving licence required)
- Meal and Broadband Allowance
- Company-funded Private Medical Healthcare
- Double-matched pension contributions (up to 10%)
- 35 days holiday (buy/sell option)
- Monthly product allowance to purchase our ciders and beers
- Career development opportunities
You'll also have opportunities to join colleague networks promoting diversity and inclusion.
The Application
If you'd like to explore this opportunity, please apply soon. Vacancies may close early if there are significant numbers of applications. If you need adjustments to support your application, please contact recruitment@heineken.co.uk.
Who We Are
Star Pubs is part of HEINEKEN UK. Most of our 2,400 pubs are leased to small businesses and entrepreneurs. Our ambition is to bring out the best in the great British pub by attracting and supporting operators and providing market-leading insight and support. Apply today to discover Your Future, Untapped.
Business Development Manager - Star Pubs - West Midlands in West Bromwich employer: The HEINEKEN Company
Contact Detail:
The HEINEKEN Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - Star Pubs - West Midlands in West Bromwich
✨Tip Number 1
Network like a pro! Get out there and connect with people in the pub and hospitality industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for pubs! When you get the chance to chat with potential employers, make sure to express your love for the pub culture and how you can contribute to their success. Share ideas on how to enhance customer experiences or boost profitability – it’ll show you’re not just another candidate!
✨Tip Number 3
Prepare for interviews by researching the company and its pubs. Know their values, recent initiatives, and challenges they face. This will help you tailor your answers and demonstrate that you’re genuinely interested in making a difference at Star Pubs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. So, hit that apply button and let’s get the conversation started!
We think you need these skills to ace Business Development Manager - Star Pubs - West Midlands in West Bromwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Business Development Manager role. Highlight your P&L management experience and any relevant achievements in retail or hospitality.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about the pub sector and how you can contribute to our mission at Star Pubs. Be genuine and let your personality shine through!
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically. Share examples of how you've made bold decisions in previous roles that led to improved financial performance or customer satisfaction.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at The HEINEKEN Company
✨Know Your Pubs
Before the interview, do your homework on Star Pubs and the West Midlands pub scene. Familiarise yourself with their values, recent initiatives, and the challenges faced by pub operators in the area. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Financial Savvy
Since you'll be managing P&L for each pub, be prepared to discuss your experience with financial performance. Bring examples of how you've driven profitability in previous roles, whether in hospitality or another sector. Highlight specific strategies that worked for you.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Be ready to share examples of how you've successfully collaborated across functions in the past. Discuss how you’ve built relationships and influenced others to achieve common goals, especially in a business development context.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking and decision-making abilities. Think of scenarios where you had to make bold decisions that impacted profitability. Be ready to explain your thought process and the outcomes of those decisions.