At a Glance
- Tasks: Grow HEINEKEN's presence in North Scotland by boosting brand visibility and commercial performance.
- Company: Join HEINEKEN UK, a leader in brewing iconic beers and ciders.
- Benefits: Enjoy a competitive salary, company car, annual bonus, and 35 days holiday.
- Other info: Dynamic role with development pathways and a focus on diversity and inclusion.
- Why this job: Be part of exciting marketing activations and make a real impact in the community.
- Qualifications: Sales or account management experience with strong relationship-building skills.
The predicted salary is between 35000 - 43000 £ per year.
Function: On-Trade
Location: Field-based – can be based anywhere, but the successful candidate will be expected to spend 3 days per month minimum in trade face to face with customers in the North of Scotland.
Salary: £35,000 - £43,000 base depending on experience, plus full benefits listed below.
Contract: 12-month Fixed Term Contract
Closing Date: 7th December 2025
Interviews will be held in Edinburgh on Wednesday, 17th December
About the role
As one of HEINEKEN’s CDMs, you’ll be responsible for growing HEINEKEN’s presence across a variety of outlets – from community locals to trendsetting bars you’ll work closely with customers to boost brand visibility and commercial performance. You’ll develop strategic plans that drive mutual value, ensure our products are in the right places at the right times, and help customers bring our brands to life. You’ll also align with major marketing activations; from Champions League and Rugby Champions Cup to UEFA Women’s Euros and Formula 1.
Key Accountabilities
- Deliver on Volume, Revenue, Profit and Market Share targets.
- Negotiating and executing Commercial Agreements
- Offering insight-driven category and ranging advice
- Understanding customer P&Ls and supporting business growth
- Strengthening HEINEKEN’s presence in the North of Scotland region
Who we’re looking for
We’re looking for someone with commercial drive, strong relationship-building skills, and the curiosity to learn and grow. You don’t need to come from an identical role; if you’ve built experience in sales, account management, or business development in any industry, you could be a great fit.
Desired Skills & Experience
- Frontline sales or commercial experience
- Comfortable with numbers, pricing, and P&Ls
- Know how to build lasting customer relationships
- Bring energy, empathy, and a collaborative spirit
- Open to change and thrive in a fast-moving environment
- Hold a full UK driving licence
- Love pubs as much as we do!
Benefits
- Company Car (a full driver’s licence is essential for this role)
- Annual bonus
- Company funded Private Medical Healthcare
- Double matched pension (up to 10%)
- 35 days holiday
- A monthly case of our delicious ciders and beers!
- Development pathways and learning opportunities
- Access to employee networks and inclusion groups
You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.
The Application
Not sure if you meet every requirement? That’s okay. We believe potential matters, and we’re committed to developing people in role. So, if you’re excited by what you’ve read, we’d love to hear from you.
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us.
Who We Are
We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.
Apply today to discover Your Future, Untapped.
Customer Development Manager - North Scotland employer: The HEINEKEN Company
At HEINEKEN in Edinburgh, we pride ourselves on fostering a dynamic and inclusive work culture that values collaboration and innovation. As a UK VAT & Tax Lead, you will not only enjoy a competitive salary and comprehensive benefits, including private medical healthcare and a generous annual leave allowance, but also have the opportunity to grow your expertise in a supportive environment that encourages professional development and work-life balance through our hybrid working model.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Development Manager - North Scotland
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Customer Development Manager - North Scotland at The HEINEKEN Company, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The HEINEKEN Company. Tailor your message to explain why you’re drawn to them and how you can contribute as a Customer Development Manager - North Scotland. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Customer Development Manager - North Scotland
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The HEINEKEN Company:When writing your cover letter, make sure to tailor your message specifically for The HEINEKEN Company. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The HEINEKEN Company
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The HEINEKEN Company that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The HEINEKEN Company that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The HEINEKEN Company’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.