Salary: £98,766 to £122,000 depending on experience, plus benefits listed below
Function: Marketing
Location: London
Contract: Permanent
Closing date: 5th August 2026
Company Overview
As the UK's leading beer, cider and pub business, we are home to some of the world's best-loved beers and ciders, and a leading player in the international drinks industry. We operate around 2,400 pubs in the UK and our Star Pubs business focuses on putting pubs at the centre of community life.
Position Overview
We are looking for a Marketing Manager to lead a portfolio of our best-loved brands and drive volume, value and market share growth. This is a director-level remit. You will own the brand P&L, lead a team, and act as brand guardian across the HEINEKEN UK business.
Responsibilities
- Own the brand P&L and lead a team of managers and senior specialists.
- Set and own brand and channel plans using the full marketing mix to grow profitability and brand awareness.
- Track performance against plans and intervene early when corrections are needed.
- Partner with senior leaders across Business Units to shape cross‑functional strategies.
- Monitor consumer attitudes, competitor moves and distribution to keep brands in pace with the market.
- Lead marketing transformation across functions and stakeholder groups within a complex multinational matrix.
Qualifications
- Extensive FMCG or CPG experience in brand marketing, with a core focus on creative brand building.
- End‑to‑end business leadership with large‑scale P&L ownership and clear commercial accountability.
- Track record in modern, culture‑led brand building and appetite to drive marketing transformation.
- Experience leading sizeable, high‑performing teams and building capability rather than performing tasks yourself.
- Confidence operating within a complex multinational matrix, influencing across functions and stakeholders.
- Deep consumer sector knowledge, with an understanding of the external market, competitor behaviour and distribution.
- Strong commercial and analytical judgement, translating insight into winning brand and channel plans.
- Experience developing through‑the‑line communications campaigns across the full marketing mix.
Benefits
- Annual bonus.
- Benefits Allowance (15% of base salary).
- Company‑funded Private Medical Healthcare.
- Double‑matched pension (up to 10%).
- 35 days annual leave (holiday trading available) + 3 public holidays.
- Flexible benefits, including a retail discounts platform.
- A quarterly allowance to purchase our low and no alcohol ciders and beers.
Legal & EEO
Please note you must have legal right to work in the UK.
Marketing Manager employer: The HEINEKEN Company
At HEINEKEN in Edinburgh, we pride ourselves on fostering a dynamic and inclusive work culture that values collaboration and innovation. As a UK VAT & Tax Lead, you will not only enjoy a competitive salary and comprehensive benefits, including private medical healthcare and a generous annual leave allowance, but also have the opportunity to grow your expertise in a supportive environment that encourages professional development and work-life balance through our hybrid working model.
