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- Tasks: Lead market insights and data analysis to drive strategic decisions at Heineken UK.
- Company: Join the UK's leading pub, cider, and beer business with a vibrant culture.
- Benefits: Enjoy competitive salary, performance bonus, private healthcare, and 35 days holiday.
- Why this job: Make an impact in a dynamic environment while shaping the future of iconic brands.
- Qualifications: 7+ years in market insight roles; FMCG experience preferred.
- Other info: Hybrid working model with opportunities for career development and personal growth.
The predicted salary is between 44000 - 48000 £ per year.
Function: Marketing
Location: London (nr. Oxford Street), a mix of office and home working
Salary: Circa £51,000 - £56,000 + performance bonus, in addition to full benefits listed below.
Contract: 13 Month FTC
Closing Date: 25th February 2026. Please note, we may close vacancies early where we receive significant numbers of applications, so don't delay.
As the UK's leading pub, cider, and beer business, we're home to some of the world's best-loved ciders and beers, and a leading player in the international drinks industry. But there's so much more to HEINEKEN than meets the eye.
About The Role
We're looking for a Market & Shopper Intelligence Manager to be the expert voice on Beer & Cider market performance and shopper dynamics at Heineken UK. The role plays a critical part in ensuring our strategic and commercial decisions are grounded in robust, objective and data-led insight.
You'll own market share reporting across Total Trade, On Trade and Off Trade, act as a trusted partner to brand, innovation and category teams, and translate complex market data into clear, high-impact insight that keeps the business close to its sell-out performance, competitive position and overall market pulse.
What You'll Be Doing
- Own accurate market share and performance reporting across Total Trade, On Trade and Off Trade, ensuring senior stakeholders have a clear and objective view of Heineken UK's market performance.
- Take end-to-end ownership of product coding and market data governance with external vendors, ensuring data accuracy and consistency.
- Act as a trusted market and shopper insight partner across brand, innovation and category teams, shaping decisions through rigorous, evidence-led insight.
- Deliver clear recommendations on growth opportunities, portfolio performance, innovation priorities, shopper trends and switching behaviour.
- Lead the end-to-end delivery of market insight projects, shaping briefs with a clear business point of view and managing agency and data partners to deliver high-quality analysis.
- Own prioritisation of the insight project backlog, ensuring focus is placed on the work with the greatest commercial impact and avoiding duplication across agencies.
- Champion effective use of market data platforms and self-serve insight across the business, onboarding and educating stakeholders.
- Partner with Data & Analytics teams to support the maintenance and enhancement of Power BI market share reporting, ensuring outputs are intuitive, trusted and decision-ready.
About You
You're commercially minded, analytically strong and comfortable operating in a fast-paced, highly scrutinised environment. You bring the confidence to challenge thinking, the clarity to simplify complex data, and the credibility to influence senior stakeholders through insight rather than opinion.
Experience We're Looking For
- Circa 7+ years' experience in market, category or shopper insight roles within FMCG; drinks experience is an advantage.
- Strong understanding of UK FMCG market dynamics, shopper behaviour, routes to market and competitive context.
- Hands-on experience working with Nielsen and Kantar data sources.
- Strong analytical capability, with experience interrogating large and complex datasets to identify performance drivers and implications.
- Highly effective communicator, able to translate analysis into clear, compelling stories for senior and cross-functional audiences.
- Proven experience influencing within a matrixed organisation and managing challenge constructively.
- Highly organised, with strong prioritisation skills and attention to detail across multiple workstreams.
We embrace learning and growth, and we anticipate there is scope to develop in this role. You're also likely to bring experiences to this role that are not listed above – as long as you have a thirst for learning and development, not every box needs to be ticked when it comes to skillsets.
Our Ways of Working
Our office sites operate a hybrid model. You'll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you're more than welcome to come and work from the office on those days too.
Our Benefits
In addition to your base salary, you'll also receive:
- Discretionary Annual bonus
- Company funded Private Medical Healthcare
- Double matched pension contributions (up to 10%)
- 35 days holiday (with the opportunity to buy/sell)
- A monthly case of our delicious ciders and beers
- Exciting opportunities to develop your career
You'll also get the opportunity to join our colleague networks, in which people from across the business connect to help champion diversity, equity and inclusion, ensuring we're continuing to give people a voice.
The application
If you like what you've read and are ready to brew a better career with us, let's get going. We may close vacancies early where we receive lots of applications, so don't delay.
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we're more than happy to review our processes – please feel free to get in touch with us at.
You might feel that you don't meet every single requirement for this role, and that's okay – we all need the opportunity to develop and untap our full potential. If this advert's piqued your interest, we'd encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we're looking for.
Who We Are
We're the world's most international brewer and the name behind a host of brands. It's a fantastic time to join us. We're leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.
When you join us, we'll back you to reach your full potential. You'll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.
If you want to hear more about life at HEINEKEN from our colleagues, there's no better place to untap your future. Join us and brew a better career.
Market & Shopper Intelligence Manager - 13M FTC in London employer: The HEINEKEN Company
Contact Detail:
The HEINEKEN Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market & Shopper Intelligence Manager - 13M FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its market position. Understand their products and recent news. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've used data to drive decisions in past roles. This is key for a Market & Shopper Intelligence Manager, so make sure your stories are clear and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at HEINEKEN.
We think you need these skills to ace Market & Shopper Intelligence Manager - 13M FTC in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Market & Shopper Intelligence Manager role. Highlight relevant experience in market insights and data analysis, and don’t forget to sprinkle in some of that FMCG magic!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the role and how your skills align with our needs. Keep it engaging and personal – we want to get to know the real you!
Showcase Your Analytical Skills: Since this role is all about data, make sure to highlight your analytical prowess. Share examples of how you've used data to drive decisions or influence stakeholders in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands quickly. Don’t wait too long though – we might close applications early if we get a lot of interest!
How to prepare for a job interview at The HEINEKEN Company
✨Know Your Market Inside Out
Before the interview, dive deep into the UK FMCG market, especially focusing on beer and cider. Familiarise yourself with current trends, shopper behaviours, and key competitors. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Prepare Data-Driven Insights
Since the role requires translating complex data into clear insights, come prepared with examples of how you've done this in the past. Think about specific projects where your analysis led to actionable recommendations. This will demonstrate your analytical skills and ability to influence decisions.
✨Practice Your Storytelling Skills
Being able to communicate your findings effectively is crucial. Practice explaining your past experiences in a way that highlights your impact. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making them compelling and easy to follow.
✨Engage with the Interviewers
Interviews are a two-way street! Prepare thoughtful questions about the company’s market strategies and how they leverage data for decision-making. This shows your enthusiasm for the role and helps you assess if the company culture aligns with your values.
