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For Companies At a Glance
- Tasks: Drive impactful marketing campaigns and shape brand strategies with cross-functional teams.
- Company: Join HEINEKEN, a legacy brand with a focus on innovation and growth.
- Benefits: Enjoy a competitive salary, annual bonus, private healthcare, and 35 days holiday.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: 4+ years experience in brand management and strong project management skills.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 44000 - 52000 £ per year.
Overview
Function: Marketing
Location: London-based – a mix of office & home working
Salary: £51,000 - £59,000 plus benefits listed below
Contract: Permanent
Closing Date: Friday 6th February
The Role
Our Brand Managers are the driving force behind our success, combining sharp consumer insight, commercial acumen, and exceptional relationship-building skills to create impactful marketing campaigns where it matters most—at the point of sale. They play a key role in shaping brand and customer business strategies, collaborating seamlessly with cross-functional teams and agency partners to deliver results that not only meet but exceed expectations.
Responsibilities
- Strategic Thinking / Analysis and Insight
- Utilising reports by interpreting consumer and customer data to make recommendations for actions to enhance performance
- Brand Execution
- Drive brand and customer strategy by analysing market trends, identifying growth opportunities, and executing initiatives across product innovation, distribution, and pricing
- Play a key role in shaping integrated communications strategies, leveraging consumer insights and collaborating with the wider brand team to deliver impactful and consistent campaigns across ATL and BTL channels
- Drive commercial success by aligning with channel partners, designing strategic business plans, and recommending budgets to maximize ROI and achieve annual growth targets
- Cross Functional Working
- Work closely with local partners and key stakeholders to align, monitor and evaluate marketing activities, whilst regularly liaising with our global teams to align, influence and co-create marketing activities
- Agency Management
- Develop and maintain strong relationships with external agencies to ensure delivery of agreed campaigns, ensuring budget and time specifications
The Candidate
We’re looking for an individual with a minimum of 4 years experience working on large-scale brands where a high level of pace and agility is required. With a big brand comes a big budget and ambitious targets, so we’re looking for someone who can flex and multitask in order to deliver best-in-class consumer experiences.
A large part of the role will involve large, multi-stakeholder projects across HEINEKEN, customers and agencies, so cross-functional project management experience is a must.
Some Other Experience You May Have
- Good understanding of principles and practices behind marketing methods and strategies
- Ability to undertake value-adding marketing analysis
- Detailed knowledge of corporate standards relating to own area of work
We embrace learning and growth, and there is scope to develop in this role. You are also likely to bring experiences that enhance this role that are not listed above, therefore not every box needs to be ticked when it comes to experience or skill sets.
We currently operate a hybrid working framework which allows us to capture the benefits of both working in the office and at home. For full-time roles, we work a minimum of 3 days in the office, a Tuesday and Thursday are for all, with the third day being defined by the colleague.
Our Benefits
As part of the team, along with your salary you’ll also receive:
- Annual bonus
- Company funded Private Medical Healthcare
- Double matched pension (up to 10%)
- 35 days holiday
- A monthly case of our delicious ciders and beers!
- Comprehensive Opportunities to develop.
You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.
The Application
If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don’t delay!
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us.
In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification.
The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!
Who We Are
We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.
Apply today to discover Your Future, Untapped.
Brand Manager in London employer: The HEINEKEN Company
Contact Detail:
The HEINEKEN Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategies. Understand their market position and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their brand.
✨Tip Number 3
Practice your pitch! Be ready to articulate your unique value proposition clearly and confidently. Highlight your experience with large-scale brands and your ability to manage cross-functional projects—this is what they want to hear!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team. So, hit that apply button and let’s get started on this journey together!
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the Brand Manager role shine through. We want to see how your passion for marketing and brand strategy aligns with our mission at StudySmarter.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience that matches the job description. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the role. Use it to showcase your strategic thinking and relationship-building skills, and how they can contribute to our success at StudySmarter.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands quickly. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at The HEINEKEN Company
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding their market position and consumer insights will help you demonstrate your strategic thinking and how you can contribute to their success.
✨Showcase Your Cross-Functional Experience
Be ready to discuss specific examples of how you've successfully managed multi-stakeholder projects in the past. Highlight your ability to collaborate with different teams and agencies, as this is crucial for the role of a Brand Manager.
✨Prepare for Data-Driven Discussions
Since the role involves analysing consumer data and market trends, brush up on your analytical skills. Be prepared to discuss how you've used data to drive marketing strategies and enhance brand performance in previous roles.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the brand’s future. Inquire about their upcoming campaigns or how they measure the success of their marketing initiatives. This shows you're not just interested in the job, but also in the brand's growth.
