At a Glance
- Tasks: Lead exciting brand activation projects and support impactful marketing campaigns.
- Company: Join HEINEKEN, the UK's leading pub, cider, and beer business.
- Benefits: Enjoy competitive salary, annual bonus, 32 days holiday, and free drinks!
- Other info: Hybrid working model with excellent career development opportunities.
- Why this job: Be part of a diverse team shaping the future of iconic brands.
- Qualifications: Passion for brands, strong project management skills, and eagerness to learn.
The predicted salary is between 32000 - 38000 £ per year.
Salary: £38,000 - £43,500 depending on experience, plus annual bonus, and benefits listed below.
Function: Marketing
Location: London (nr. Oxford Street), a mix of office and home working
Contract: Permanent
Application Closing Date: 29th January 2026. Please note, that we may close vacancies early when we receive significant numbers of applications, so don’t delay!
At HEINEKEN we’re about more than the name above the door. As the UK’s leading pub, cider and beer business we’re home to some of the world’s best-loved ciders and beers, and a leading player in the international drinks industry. That kind of success is only possible with a diverse mix of talented people. It’s the pride and passion of our colleagues that makes us stand out from the crowd. We’re building a future that embraces innovation, sustainability, diversity, and of course, the opportunity for our 2,000 colleagues to make the most of their careers. We’re a business which will bring out the best in you. If you’re as excited about our future as we are, then we’d love to hear how you can help us shape it.
We’ve ambitious goals. And we know it’s the expertise and enthusiasm of our people that fuels our growth. Right now, we’re looking for an Assistant Brand Manager to join our Marketing team.
The Role:
Following an internal promotion, we’re excited to bring an Assistant Brand Manager role to market. Reporting into a Senior Brand Manager, your role will be to support the brand marketing team in delivery of our most exciting and impactful plans to date. You’ll also fully own key projects and support strategic development for our brands from 2026 onwards.
Responsibilities of the role include, but aren’t limited to:
- Leading development and delivery of exciting activation projects across all routes to market
- Supporting the brand team in delivering impactful ABTL campaigns
- Creative development – as a brand guardian with the consumer at the heart of what we do, ensuring creative execution is impactful and fit-for-purpose
- Multi-million-pound budget management and tracking
- Brand performance analysis and tracking
- Stakeholder management across the wider department, business, and partner agencies
- Ownership of key brand channels like social platforms alongside our internal social and media buying teams
The Candidate:
We are looking for someone to lead activation efforts in both On and Off Trade, through dynamic experiential campaigns, sampling, and design. The ideal candidate should be passionate about brands and advocate for the consumer's perspective, while also demonstrating a strong eagerness to learn.
Essential:
- A people-person with strong project management skills – the role includes leading multiple projects with varying timelines and a large network of stakeholders
- A passion for brands – we are the voice of the brand for our consumers, a drive for what we do to impact how consumers feel about our brands is key
- A desire to learn – as an entry level role in Brands Marketing in a truly Global business, opportunities to develop within Heineken are endless
- Creative – not afraid to share ideas when planning campaigns
- Strong verbal and written communication skills – the role requires management of stakeholders at all levels
- Commercial acumen – good analytical skills and comfortable with numbers
Desirable:
- Marketing experience in FMCG or the alcohol industry
- Experience managing agency partners
Our ways of working:
Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you’re more than welcome to come and work from the office on those days too.
Our benefits:
Here’s a flavour of what we offer:
- Annual bonus
- Double-matched pension (up to 10%)
- 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year’s Day – if any of these fall on a weekend, you’ll get the following weekday off instead)
- Life assurance (subject to policy terms)
- Critical illness insurance – comprehensive cover for you and your family
- Free ciders and beers (including low and zero alcohol options)
- Retail discounts
- Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
- Comprehensive opportunities to develop
- Option to join our Colleague Networks to connect, share and build inclusion…and much more!
Please note: Rewards and benefits can vary from role to role. Some benefits are taxable and may be based on employee contributions. We’re happy to discuss further throughout the application process.
The application:
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us.
You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!
Who we are:
We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more. It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.
When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.
If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK. There’s no better place to untap your future. Join us and brew a better career.
Assistant Brand Manager in London employer: The HEINEKEN Company
At HEINEKEN in Edinburgh, we pride ourselves on fostering a dynamic and inclusive work culture that values collaboration and innovation. As a UK VAT & Tax Lead, you will not only enjoy a competitive salary and comprehensive benefits, including private medical healthcare and a generous annual leave allowance, but also have the opportunity to grow your expertise in a supportive environment that encourages professional development and work-life balance through our hybrid working model.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at HEINEKEN on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by researching HEINEKEN's latest campaigns and values. Show us that you’re not just passionate about brands but also about what we stand for as a company.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the Assistant Brand Manager role. We want to hear how you can lead projects and advocate for consumers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Assistant Brand Manager in London
Some tips for your application 🫡
Show Your Passion for Brands:When writing your application, let your enthusiasm for brands shine through! Share examples of how you've engaged with brands in the past and what excites you about working in marketing. We love seeing candidates who are genuinely passionate about what they do.
Tailor Your Application:Make sure to customise your application to fit the Assistant Brand Manager role. Highlight relevant experiences and skills that align with the job description. This shows us that you’ve done your homework and are serious about joining our team!
Be Clear and Concise:Keep your written application clear and to the point. Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and potential.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do – just follow the prompts and you’ll be on your way to joining us!
How to prepare for a job interview at The HEINEKEN Company
✨Know Your Brands
Before the interview, dive deep into HEINEKEN's brand portfolio. Familiarise yourself with their key products and recent marketing campaigns. This will not only show your passion for brands but also help you discuss how you can contribute to their marketing strategies.
✨Showcase Your Project Management Skills
Prepare examples of past projects where you successfully managed multiple stakeholders and timelines. Highlight your organisational skills and how you kept everything on track. This is crucial for the Assistant Brand Manager role, so be ready to impress!
✨Be Creative and Bold
Think of innovative ideas or campaigns that could work for HEINEKEN’s brands. Don’t hesitate to share these during the interview. They’re looking for someone who can think outside the box and bring fresh perspectives to the table.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s future plans, especially regarding sustainability and innovation in marketing. This shows your genuine interest in the role and the company, and it gives you a chance to engage in a meaningful conversation.
