At a Glance
- Tasks: Drive HEINEKEN's brand visibility and commercial performance across North Scotland.
- Company: Join a leading brewery with a rich 150-year history and a vibrant culture.
- Benefits: Enjoy a competitive salary, company car, annual bonus, and 35 days holiday.
- Other info: Flexible working environment with development pathways and a love for pubs encouraged!
- Why this job: Be part of exciting marketing activations and make a real impact in the community.
- Qualifications: Sales or commercial experience, strong relationship-building skills, and a passion for growth.
The predicted salary is between 35000 - 43000 £ per year.
Function: On-Trade
Location: Field-based – can be based anywhere, but the successful candidate will be expected to spend 3 days per month minimum in face to face with customers in the North of Scotland.
Salary: £35,000 - £43,000 base depending on experience, plus full benefits listed below.
Contract: 12-month Fixed Term Contract
Closing Date: 7th December 2025
Interviews will be held in Edinburgh on Wednesday, 17th December.
At HEINEKEN UK, we’re proud to brew some of the nation’s most iconic beers and ciders; but we’re just as proud of the careers we build and the people who shape them. Right now, we’re looking for a Customer Development Manager (CDM) to join our field sales team covering the North of Scotland region. Whether you’re working in FMCG, retail, hospitality, or another fast‑paced environment, if you’ve got commercial experience and a passion for working with people, we’d love to hear from you.
About the role:
As one of HEINEKEN’s CDMs, you’ll be responsible for growing HEINEKEN’s presence across a variety of outlets - from community locals to trendsetting bars. You’ll work closely with customers to boost brand visibility and commercial performance. You’ll develop strategic plans that drive mutual value, ensure our products are in the right places at the right times, and help customers bring our brands to life. You’ll also align with major marketing activations; from Champions League and Rugby Champions Cup to UEFA Women’s Euros and Formula 1.
So, what will you be doing? Here are some of the key accountabilities:
- Deliver on Volume, Revenue, Profit and Market Share targets.
- Negotiating and executing Commercial Agreements.
- Offering insight-driven category and ranging advice.
- Understanding customer P&Ls and supporting business growth.
- Strengthening HEINEKEN’s presence in the North of Scotland region.
Who we’re looking for:
We’re looking for someone with commercial drive, strong relationship‑building skills, and the curiosity to learn and grow. You don’t need to come from an identical role; if you’ve built experience in sales, account management, or business development in any industry, you could be a great fit. We’re keen to hear from people who:
- Have frontline sales or commercial experience.
- Are comfortable with numbers, pricing, and P&Ls.
- Know how to build lasting customer relationships.
- Bring energy, empathy, and a collaborative spirit.
- Are open to change and thrive in a fast‑moving environment.
- Hold a full UK driving licence.
- And ideally — love pubs as much as we do!
Benefits:
- Company Car (a full drivers licence is essential for this role).
- Annual bonus.
- Company funded Private Medical Healthcare.
- Double matched pension (up to 10%).
- 35 days holiday.
- A monthly case of our delicious ciders and beers!
- Development pathways and learning opportunities.
- Access to employee networks and inclusion groups.
The Application:
Not sure if you meet every requirement? That’s okay. We believe potential matters, and we’re committed to developing people in role. So, if you’re excited by what you’ve read, we’d love to hear from you. If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.
Who We Are:
We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential. Apply today to discover Your Future, Untapped.
Seniority level: Associate
Employment type: Full‑time
Job function: Sales and Other Industries
Food and Beverage Services, Hospitality, and Bars, Taverns, and Nightclubs.
Customer Development Manager - North Scotland in Inverness employer: The HEINEKEN Company
At HEINEKEN in Edinburgh, we pride ourselves on fostering a dynamic and inclusive work culture that values collaboration and innovation. As a UK VAT & Tax Lead, you will not only enjoy a competitive salary and comprehensive benefits, including private medical healthcare and a generous annual leave allowance, but also have the opportunity to grow your expertise in a supportive environment that encourages professional development and work-life balance through our hybrid working model.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Development Manager - North Scotland in Inverness
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to The HEINEKEN Company as a field sales pro!
✨Scout Out the Competition
Research potential competitors for The HEINEKEN Company and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up The HEINEKEN Company’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Customer Development Manager - North Scotland in Inverness
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at The HEINEKEN Company, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at The HEINEKEN Company, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at The HEINEKEN Company.
How to prepare for a job interview at The HEINEKEN Company
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that The HEINEKEN Company offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in The HEINEKEN Company but also helps you get a feel for whether you’d thrive in that environment.
