Business Development Manager - On Trade - West of Scotland in Glasgow

Join to apply for the Business Development Manager - On Trade - West of Scotland role at The HEINEKEN Company.

Function: On Trade

Location: Field Based – West of Scotland (due to the nature of the work and to ensure you can achieve the right work-life balance, we’re looking for someone who lives in or close to this area)

Salary: £35,000 - £40,000 base depending on experience, an annual sales incentive, plus uncapped new business incentive, along with a full list of benefits listed below.

Contract: Fixed Term Contract until July 2027

Closing Date: 20th January 2026. Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future.

About the role

Our BDM creates and leads the delivery of the local new business plan for the West of Scotland, with the main cluster of your customer opportunity situated around Glasgow and the surrounding areas, but it does cover all of the West of Scotland. By opening quality, sustainable new customers through both Direct & Indirect routes to market, you’ll help support achievement of the value share target. Your development of a well-constructed and maintained prospect list will allow you, and the team, to achieve the growth objectives outlined in the local business plan.

An important element of this role will be coaching the Customer Development Executives, supporting them with new business activity whilst developing an appropriate contact strategy for all prospective customers in the region for the team to deliver. When prospecting new customers, you’ll build lasting relationships with them by understanding their motivations, their vision, and their business model. You’ll tailor proposals to deliver both HEINEKEN objectives along with those of the customer and you’ll always act as an ambassador of the local Region by establishing a network of business relationships throughout the area’s licensed trade.

Who we’re looking for

Ideally with a previous sales background, above all you will have the ability to build and develop relationships at every level. Your ability to plan and implement plans/initiatives will help you gain a real commercial advantage. This is a truly independent role and requires an individual to be self‑motivated, however you will be a part of a wider team of sales experts, only a phone call away should you need them.

• Interpersonal, influencing and negotiation skills
• Ability to work with a broad range of internal & external stakeholders
• High energy and resilience

You’ll be joining an inspired sales team and take on the challenge of turning customers from existing suppliers into HEINEKEN accounts. With a customer‑centric focus you will know that listening, empathising and engaging will be the way to build relationships and get a foot in the door, our first class and diverse brand range will support you in offering the right solutions to secure the deal after that. If you’re commercially sharp, relationship‑driven and thrive on finding new ways to deliver value – this could be your next move.

Benefits

In addition to your base salary, you’ll also receive:

• Company Car (a full UK drivers licence is required for this role)
• Meal and Broadband Allowance
• Company funded Private Medical Healthcare
• Double matched pension (up to 10%)
• 35 days holiday
• A quarterly allowance towards purchasing our delicious ciders and beers! (low and no alcohol options available)
• Exciting opportunities to develop your career

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The Application

If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don’t delay! If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk

In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self‑limiting beliefs. You never know, you may be exactly what we’re looking for!

Who We Are

We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential. Apply today to discover Your Future, Untapped.