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- Tasks: Lead digital storytelling and manage content across social channels to enhance HEINEKEN's reputation.
- Company: Join HEINEKEN, a leading global brewer known for its innovative beers and ciders.
- Benefits: Enjoy hybrid working, 35 days holiday, private healthcare, and a monthly case of our drinks!
- Why this job: Be part of a dynamic team driving change through creative digital communication and impactful storytelling.
- Qualifications: 3-5 years in digital roles, strong social media skills, and a degree in marketing or PR preferred.
- Other info: We value diverse applicants and encourage you to apply even if you don’t meet every requirement.
The predicted salary is between 39000 - 46000 £ per year.
External Communications Manager
Function: Corporate Affairs
Location: Edinburgh or London (hybrid) – a mix of office & home working
Salary: £45,000 – £55,000 base depending on experience, plus full benefits listed below.
Contract: Permanent
Closing Date: 14th August 2025. Please note, we may close vacancies early where we receive significant numbers of applications.
As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future.
We\’re looking for someone who’s ready to evolve with us, to help shift how we show up in the digital world. If you’re ready to brew a new career, apply for our External Communications Manager role today!
The Role
As External Communications Manager, you’ll play a pivotal role in enhancing HEINEKEN UK’s reputation through bold and engaging storytelling and smart use of digital channels.
This is a strategic, hands-on role where you’ll lead the development and delivery of content across our owned social channels (including, but not limited to LinkedIn, Instagram and Facebook) as well as support reputation-building activity like advertorials, speaker opportunities, earned media opportunities (PR) and events.
You’ll report to the Head of External Communications and work closely with colleagues across the wider corporate affairs team, people function, our supply chain sites, brand teams and external partners. You’ll also help manage influencer relationships and identify opportunities to amplify our story through trade bodies and key industry voices.
You’ll need to stay ahead of trends, adapt our channel strategy using data and insights, and help evolve our communications ecosystem to be digital-first, connected and effective.
In a regulated environment like ours, it’s critical that we tell our story clearly and credibly; and that we do it in a way that cuts through. You’ll help us do just that.
What you’ll be doing:
- Creating and managing content for our corporate social channels, aligned to reputation priorities
- Identifying and telling compelling stories from across our sites and teams
- Collaborating with internal and external partners to build engaging campaigns
- Managing influencer and trade body relationships to strengthen our voice externally
- Supporting and delivering high-quality paid content, events and PR activity
- Tracking performance and continually improve our digital presence using insights and best practice
- Help to shape our use of new tools and technologies, including AI
- Keeping our corporate website sharp, current and engaging
- Supporting broader Corporate Affairs activity, including Brand PR where needed
Who we are looking for:
We’re after a digital self-starter who can juggle creative thinking with data-led decision making. You’ll need strong relationship-building skills and a clear understanding of how social and digital channels work, developing compelling stories and how to get results. A degree and relevant qualification in digital marketing, PR/journalism and experience ofdata analytics is preferred.
You’ll bring:
- 3–5 years’ experience in a digital or social media role
- Strong knowledge of how different platforms work and how to use them effectively
- Experience in social listening and data analytics
- Skill in creating content — including graphics (e.g. Canva) and short-form video
- Excellent written and verbal communication skills
- Confidence in working with a range of stakeholders
- Strong planning and organisation skills, with good attention to detail
- Experience managing digital assets and brand content
Why join us?
You’ll be part of a team that’s driving change — using digital storytelling to connect people with who we are, what we do and where we’re going. If you’re ready to shape the conversation and take the next step in your HEINEKEN UK story, apply today.
Our ways of working
Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you’re more than welcome to come and work from the office on those days too.
Our Benefits
As part of the team, along with your salary, you’ll also receive;
- An annual bonus
- Company funded Private Medical Healthcare
- Double matched pension (up to 10%)
- 35 days’ holiday
- A monthly case of our delicious ciders and beers! (low and no alcohol options available)
- Comprehensive Opportunities to develop.
You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.
The application
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!
If you need any adjustments made to support your application, for example if you require information in different formats, or if you’ve any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.
You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!
Who we are
We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.
It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.
When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.
If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.
There’s no better place to untap your future. Join us and brew a better career.
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External Communications Manager - HEINEKEN employer: The HEINEKEN Company
Contact Detail:
The HEINEKEN Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land External Communications Manager - HEINEKEN
✨Tip Number 1
Familiarise yourself with HEINEKEN's brand and values. Understanding their mission and how they communicate can help you tailor your approach during interviews and discussions, showcasing your alignment with their goals.
✨Tip Number 2
Engage with HEINEKEN's social media channels. By actively participating in their online conversations, you can demonstrate your knowledge of their digital presence and show that you're genuinely interested in the role and the company.
✨Tip Number 3
Network with current or former employees on platforms like LinkedIn. This can provide you with insider insights about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 4
Stay updated on industry trends and digital marketing strategies. Being able to discuss recent developments or successful campaigns in your interview will highlight your expertise and enthusiasm for the role.
We think you need these skills to ace External Communications Manager - HEINEKEN
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital communications, social media management, and content creation. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for storytelling and digital communication. Mention specific examples of how you've successfully managed social media campaigns or built relationships with influencers.
Showcase Your Skills: Include examples of your work, such as links to social media profiles you've managed or content you've created. This could be graphics, videos, or written pieces that demonstrate your ability to engage audiences.
Highlight Data-Driven Achievements: Discuss any experience you have with data analytics and how you've used insights to improve digital strategies. Providing quantifiable results can make your application stand out.
How to prepare for a job interview at The HEINEKEN Company
✨Know Your Digital Channels
Familiarise yourself with the various social media platforms HEINEKEN uses, such as LinkedIn, Instagram, and Facebook. Be prepared to discuss how you would tailor content for each platform and share examples of successful campaigns you've managed.
✨Showcase Your Storytelling Skills
Prepare to demonstrate your ability to craft compelling narratives. Think of specific stories from your past experiences that highlight your creativity and effectiveness in engaging audiences through digital storytelling.
✨Data-Driven Decision Making
Since the role requires a strong understanding of data analytics, be ready to discuss how you've used data to inform your strategies in previous roles. Bring examples of how you've tracked performance and adapted campaigns based on insights.
✨Build Relationships
Highlight your experience in managing relationships with influencers and stakeholders. Prepare to discuss how you approach collaboration and what strategies you use to strengthen external communications.
