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- Tasks: Lead digital media campaigns for iconic brands using innovative strategies and data-driven insights.
- Company: Join HEINEKEN, a global leader in brewing with a vibrant culture.
- Benefits: Enjoy competitive salary, annual bonus, generous holiday, and wellness support.
- Why this job: Make an impact in the fast-paced world of digital media and marketing.
- Qualifications: 2-3 years in digital media, strong analytical skills, and a passion for creativity.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 32000 - 38000 £ per year.
Salary: £38,000 - £43,500 depending on experience, plus annual bonus, and benefits listed below.
Function: Marketing
Location: London (nr. Oxford Street), a mix of office and home working
Contract: Permanent
Closing Date: 22nd January 2026. Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!
About the role:
As a Digital Media Specialist, you’ll be responsible for leading the day-to-day digital planning and activation of media campaigns across some of Heineken UK’s key brands. The role focuses primarily on Programmatic and Social channels, spanning OLV, Display, Audio, CTV and paid social platforms.
You’ll own campaigns end to end, from insight-led planning and activation through to optimisation, reporting and learning, ensuring activity is aligned to clear business objectives and delivers measurable impact. Working closely with internal stakeholders and external partners, you’ll bring media ideas to life through smart buying, strong execution and continuous optimisation.
Sitting within the Media Buying function and reporting to the Media Buying Lead, you’ll play a key role in delivering large-scale national campaigns, scaling data-driven marketing, and driving innovation across digital media. You’ll also contribute to improving how we buy, measure and activate digital media, helping to raise capability and effectiveness across the business.
Some of the role’s key responsibilities include:
- Plan, activate and optimise digital media campaigns across Social and Programmatic channels, aligned to clear business objectives.
- Own campaigns end to end, from insight-led planning through to activation, optimisation and reporting.
- Apply data-driven audience strategies, increasing the use of 1st and 2nd party data.
- Monitor performance, share learnings and drive continuous testing and improvement.
- Work closely with internal teams and external partners to deliver innovative, high-impact campaigns.
- Support large-scale national activations and ROAS-focused performance activity.
- Manage operational and financial processes linked to digital activations.
About you:
You’ll be an experienced digital media practitioner with a strong background in social and programmatic activation, comfortable owning campaigns from planning through to optimisation and reporting. You’re data-driven, commercially minded and confident working across teams to deliver clear business outcomes.
Experience you may bring:
- Minimum 2–3 years’ experience in social and programmatic media buying and activation.
- Digital media planning experience across multiple objectives and audiences.
- Hands-on activation of large-scale campaigns, including dynamic creative partners and 1st party data.
- Buying experience across platforms such as DV360, Facebook, Instagram and Snap.
- Strong understanding of Programmatic within the wider digital media ecosystem.
- Ability to analyse performance data and turn insight into clear recommendations.
- Strong communication and presentation skills, including presenting to senior stakeholders.
- Solid project management skills, with the ability to work independently and collaboratively.
- Experience within FMCG and/or the alcohol category.
- Understanding of the UK on-trade or hospitality environment.
- Experience with Salesforce products (SFMC / CDP).
- MediaTool and/or Amazon DSP experience.
Our ways of working:
Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you’re more than welcome to come and work from the office on those days too.
Here’s a flavour of what we offer:
- Annual bonus
- Double-matched pension (up to 10%)
- 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year’s Day – if any of these fall on a weekend, you’ll get the following weekday off instead)
- Life assurance (subject to policy terms)
- Critical illness insurance – comprehensive cover for you and your family
- Free ciders and beers (including low and zero alcohol options)
- Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
- Comprehensive opportunities to develop
- Option to join our Colleague Networks to connect, share and build inclusion…and much more!
Please note: Rewards and benefits can vary from role to role. Some benefits are taxable and may be based on employee contributions. We’re happy to discuss further throughout the application process.
The application:
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.
You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!
Who we are:
We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.
It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.
When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.
If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.
There’s no better place to untap your future. Join us and brew a better career.
Digital Media Specialist employer: The HEINEKEN Company
Contact Detail:
The HEINEKEN Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at The HEINEKEN Company. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your knowledge about digital media trends. We want to see your passion for the role, so don’t hold back on sharing your ideas and insights!
✨Tip Number 3
Showcase your skills through a portfolio or case studies of past campaigns you’ve worked on. This is your chance to demonstrate your hands-on experience and how you’ve driven results in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at The HEINEKEN Company.
We think you need these skills to ace Digital Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Media Specialist role. Highlight your experience in social and programmatic media buying, and don’t forget to showcase any relevant campaigns you've worked on!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital media and how your skills align with our goals at HEINEKEN. Keep it engaging and personal!
Showcase Your Data Skills: Since this role is all about data-driven strategies, be sure to mention any experience you have with analysing performance data and turning insights into actionable recommendations. We love numbers!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at HEINEKEN!
How to prepare for a job interview at The HEINEKEN Company
✨Know Your Digital Media Inside Out
Make sure you brush up on the latest trends in digital media, especially in programmatic and social channels. Be ready to discuss specific campaigns you've worked on and how you optimised them for better performance.
✨Showcase Your Data Skills
Since this role is data-driven, prepare to talk about how you've used 1st and 2nd party data in your previous roles. Bring examples of how your insights led to actionable recommendations that improved campaign outcomes.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a campaign that’s underperforming. Think through your approach to problem-solving and be ready to share your thought process.
✨Engage with Your Interviewers
Don’t just answer questions; engage in a conversation. Ask insightful questions about their current campaigns or challenges they face. This shows your genuine interest in the role and helps you stand out as a candidate.
