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- Tasks: Drive brand visibility and quality in Sussex pubs while building strong customer relationships.
- Company: Join HEINEKEN, the UK's leading pub, cider, and beer company with a rich 150-year history.
- Benefits: Enjoy a competitive salary, company car, annual bonus, private healthcare, and 35 days holiday.
- Why this job: Be part of a dynamic team focused on growth, inclusivity, and making an impact in the beverage industry.
- Qualifications: Excellent communication skills and a passion for sales; experience in pubs is a plus but not essential.
- Other info: We encourage all applicants to apply, even if you don't meet every requirement!
The predicted salary is between 24000 - 30000 £ per year.
Function: On-Trade
Location: Field Based – Southern Coast
Salary: £28,000 - £33,000 base depending on experience, plus full benefits listed below.
Contract: Permanent
Closing Date: 7th April 2025
As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future. There’s so much more to HEINEKEN than meets the eye and right now, we’re looking for a Customer Development Executive to join the Southern Coast team covering Sussex Country region that includes Brighton, Bognor Regis, Crawley, Eastbourne and Hastings.
About the role
Reporting into the Customer Development Director, this role works closely with team members and key stakeholders to support the achievement of our value share objective by driving brand penetration, visibility and quality across a range of indirect channels. The core of the role focuses on driving incremental net distribution by retaining the current distribution footprint and unlocking incremental opportunities, ensuring the right brands are distributed in the right outlets. The Customer Development Executive will activate key brand platforms, campaigns and events across relevant outlets in the patch. You’ll work closely with our national and indirect team to deliver tactical activity in accounts and execute new opportunities. You’ll need to develop and maintain a high profile within the geography by building a strong network of customers and contacts with regular meetings to build a pipeline of new opportunities.
Key Accountabilities
- Implement the brand penetration, visibility and quality objectives set by the On-Trade Leadership Team.
- Work with our National and Indirect team to deliver tactical activity in accounts, working in an agile way to adapt to new opportunities.
- Prioritise calls to strategically important accounts, spending time where maximum impact can be gained.
- Sell the brand propositions to outlet decision makers with passion – ensuring alignment with outlet type and brand positioning.
- Identify appropriate outlets for marketing activity and deliver brilliant execution of promotional campaigns.
Who we’re looking for
This role is fast paced and requires flexibility in its approach. You’ll need to adapt your selling style and tools according to the customer and channel. This can be done by building quick, quality relationships with customers. We need someone with a real passion for brands, able to discuss our portfolio with the enthusiasm it deserves. If you have:
- Excellent communication skills.
- Brand selling experience.
- Strong interpersonal skills with the ability to get on with people from all walks of life.
- Commercial acumen and negotiating skills.
Experience in pubs and beer isn’t essential for this role and we actively encourage people with a passion for sales in any industry to submit an application!
Our Benefits
As part of the team, along with your salary you’ll also receive:
- Company Car (a full UK Drivers License is required for this role).
- Annual bonus.
- Company funded Private Medical Healthcare.
- Double matched pension (up to 10%).
- 35 days holiday.
- A monthly case of our delicious ciders and beers!
- Comprehensive opportunities to develop.
You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.
The Application
If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don’t delay! If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us.
In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!
Who We Are
We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential. Apply today to discover Your Future, Untapped.
Customer Development Executive - HEINEKEN - Sussex employer: The HEINEKEN Company
Contact Detail:
The HEINEKEN Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Development Executive - HEINEKEN - Sussex
✨Tip Number 1
Familiarise yourself with HEINEKEN's brand portfolio. Understanding their products and being able to discuss them passionately will help you connect with potential customers and demonstrate your enthusiasm during interviews.
✨Tip Number 2
Network within the industry, especially in the Sussex area. Attend local events or join relevant online groups to meet people who can provide insights into the role and potentially refer you to opportunities.
✨Tip Number 3
Prepare to showcase your adaptability. Since the role requires flexibility in approach, think of examples from your past experiences where you've successfully adjusted your strategy to meet customer needs.
✨Tip Number 4
Research the on-trade market trends in the Southern Coast region. Being knowledgeable about current market dynamics will not only impress during interviews but also help you identify potential opportunities for HEINEKEN's brands.
We think you need these skills to ace Customer Development Executive - HEINEKEN - Sussex
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Customer Development Executive role. Focus on your communication skills, brand selling experience, and any commercial acumen you possess.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brands and sales. Mention specific examples of how you've built relationships and driven results in previous roles, even if they are from different industries.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements that demonstrate your ability to drive brand penetration and visibility. Use metrics where possible to illustrate your impact.
Show Enthusiasm for the Brand: Express your enthusiasm for HEINEKEN and its products in your application. Research their brands and mention specific ones you admire or have experience with, showing that you understand their market positioning.
How to prepare for a job interview at The HEINEKEN Company
✨Know the Brand
Before your interview, take some time to research HEINEKEN's brands and their market positioning. Be prepared to discuss how you can contribute to brand penetration and visibility in your role as a Customer Development Executive.
✨Showcase Your Selling Skills
Since this role requires strong selling abilities, think of examples from your past experiences where you've successfully sold a product or service. Be ready to explain your approach and how it can be adapted to different customers and channels.
✨Build Rapport
Demonstrate your interpersonal skills by showing how you can quickly build relationships with potential clients. Share anecdotes that highlight your ability to connect with people from various backgrounds, as this is crucial for success in this role.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company culture. This shows your genuine interest in HEINEKEN and helps you understand how you can align your skills with their objectives, particularly in driving brand campaigns and promotions.
