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For Companies At a Glance
- Tasks: Manage and develop relationships with 35 pubs in the West Midlands region.
- Company: Join Star Pubs, part of HEINEKEN UK, and be part of British culture.
- Benefits: Enjoy a competitive salary, annual bonus, company car, and 35 days holiday.
- Why this job: Make a real impact on local communities while advancing your career.
- Qualifications: Experience in retail or hospitality, strong P&L management skills.
- Other info: Flexible work-life balance and opportunities for career development.
The predicted salary is between 46200 - 63800 £ per year.
Overview
Business Development Manager – West Midlands for Star Pubs, part of HEINEKEN UK. Field-based role covering the West Midlands region. Location to be in or near the area to support work-life balance. Salary: circa £55,000 base, plus full benefits. Closing Date: Sunday 19th October 2025. Contract: Permanent.
HEINEKEN believes pubs are integral to British culture and seeks brilliant people to help pubs grow sustainable businesses and positively impact communities. This role focuses on developing pub operator relationships, driving commercial results, and delivering a first-class retail experience.
About the role
As a Business Development Manager at Star Pubs, you’ll manage around 35 pubs within the West Midlands region (exact patch depending on the successful candidate). You will work with a dedicated support team to build strong relationships with operators and lessees, delivering tailored business plans and a high-quality customer experience. This is a commercially focused generalist role with flexibility to plan your diary and balance work with life. You’ll collaborate with a virtual team including Pub Operations, Estates Managers, and the Property Team to recruit lessees, review commercial terms, and roll out brand and marketing initiatives.
You’ll own the P&L for each pub in your portfolio, driving financial performance, managing costs, and ensuring profitability. You’ll identify opportunities to optimise revenue streams and efficiency to deliver strong results. You’ll design and implement innovative retail solutions that impact the consumer experience, empowered by your understanding of retail or hospitality. Prior experience in the pub sector is a bonus, but candidates from other industries with strong commercial acumen are welcome.
Who we’re looking for
This role focuses on development and coaching rather than pure sales, and suits candidates with previous area/regional operational management experience.
What You’ll Bring
- A proven track record in retail, hospitality, or business development.
- Strong experience with P&L management and driving financial performance.
- Ability to collaborate across functions, balancing commercial delivery with long-term partnerships.
- Strategic thinking with the confidence to take bold decisions that grow profitability.
- Strong communication and influencing skills.
Experience in the pub sector is a bonus, but we welcome candidates from other industries who bring the right commercial acumen and customer focus.
Why Join Us?
Star Pubs is part of HEINEKEN UK. We invest in our people and foster collaboration and growth. This is a role where you can make a difference to the business and the communities we serve. If you’re looking for a challenge and an opportunity to advance your career, we want to hear from you.
The Good Stuff
In addition to base salary, you’ll also receive:
- Annual bonus
- Company Car (driving licence required)
- Meal and Broadband Allowance
- Company-funded Private Medical Healthcare
- Double-matched pension contributions (up to 10%)
- 35 days holiday (buy/sell option)
- Monthly product allowance to purchase our ciders and beers
- Career development opportunities
You’ll also have opportunities to join colleague networks promoting diversity and inclusion.
The Application
If you’d like to explore this opportunity, please apply soon. Vacancies may close early if there are significant numbers of applications. If you need adjustments to support your application, please contact recruitment@heineken.co.uk.
Who We Are
Star Pubs is part of HEINEKEN UK. Most of our 2,400 pubs are leased to small businesses and entrepreneurs. Our ambition is to bring out the best in the great British pub by attracting and supporting operators and providing market-leading insight and support. Apply today to discover Your Future, Untapped.
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Business Development Manager - Star Pubs - West Midlands employer: The HEINEKEN Company
Contact Detail:
The HEINEKEN Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - Star Pubs - West Midlands
✨Network Like a Pro
Get out there and connect with people in the industry! Attend local events, join relevant groups on social media, and don’t be shy about reaching out to current or former employees of Star Pubs. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with someone from the company, make sure to highlight your experience with P&L management and driving financial performance. Use real examples to demonstrate how you've made a difference in previous roles – it’s all about showing you can bring value!
✨Tailor Your Approach
Before any interview or networking opportunity, do your homework on Star Pubs and HEINEKEN UK. Understand their values and what they’re looking for in a Business Development Manager. Tailor your conversation to show how your skills align with their goals – it’ll make you stand out!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Star Pubs. So, get your application in and let’s make it happen!
We think you need these skills to ace Business Development Manager - Star Pubs - West Midlands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Business Development Manager role. Highlight your P&L management experience and any relevant achievements in retail or hospitality.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about the pub sector and how your background makes you a great fit for Star Pubs. Be sure to mention your strategic thinking and ability to build relationships.
Showcase Your Commercial Acumen: In your application, demonstrate your understanding of driving financial performance and optimising revenue streams. We want to see how you’ve made a positive impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to review your application and get back to you quickly!
How to prepare for a job interview at The HEINEKEN Company
✨Know Your P&L Inside Out
As a Business Development Manager, you'll be responsible for the P&L of your pubs. Brush up on your financial knowledge and be ready to discuss how you've managed budgets in the past. Bring examples of how you've optimised revenue streams or improved profitability.
✨Showcase Your Relationship-Building Skills
This role is all about developing strong relationships with pub operators. Prepare to share specific instances where you've successfully built partnerships or collaborated across teams. Highlight your communication skills and how they’ve helped you influence others.
✨Demonstrate Strategic Thinking
The interviewers will want to see your ability to think strategically. Be prepared to discuss bold decisions you've made that led to growth or innovation. Think about how you can apply this strategic mindset to the pub sector, even if your background is in another industry.
✨Understand the Pub Sector Culture
Even if you don't have direct experience in the pub sector, showing an understanding of its culture is crucial. Research current trends in the hospitality industry and be ready to discuss how you can contribute to enhancing the customer experience in pubs.
