Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic sales team and drive event bookings at a vibrant venue.
- Company: Join the Heart of England Conference & Events Centre, a hub for unforgettable events.
- Benefits: Enjoy a full-time role with flexible hours and opportunities for professional growth.
- Why this job: Be part of a fun, energetic team that values creativity and client satisfaction.
- Qualifications: 4-5 years in hospitality or events sales; leadership experience is a plus.
- Other info: Ideal for those passionate about events and eager to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
The Heart of England Conference & Events Centre Coventry, England, United Kingdom
Get AI-powered advice on this job and more exclusive features.
Heart of England Events & Conferencing is seeking an organised, results-driven Office Sales Manager to lead and manage the day-to-day operations of the venue\’s internal sales office. This pivotal role will be responsible for maximising inbound and proactive sales opportunities, driving conversion rates and mentoring the Sales Executives and Sales Administrator.
The ideal candidate will be a commercially astute professional with a solid background in hospitality or events sales, excellent team leadership skills, and a proactive approach to driving revenue growth across multiple event sectors.
Key Responsibilities
·Lead, manage and develop the Sales Office team (Sales Executives and Sales Administrator) to ensure high standards of enquiry handling, conversion and client service.
·Ensure timely responses to all inbound sales enquiries across weddings, corporate events, conferencing, accommodation and private functions.
·Set and monitor KPIs for the sales team, holding weekly progress meetings and monthly performance reviews.
·Support training and development initiatives to enhance sales skills and product knowledge.
·Manage the allocation of leads and oversee the end-to-end enquiry process, from initial contact through to contract stage.
·Monitor daily enquiry levels, team performance and booking conversion rates, identifying opportunities for improvement.
·Drive incremental revenue by identifying upselling and cross-selling opportunities across the venue’s product offering.
·Analyse market trends and competitor pricing to maintain a competitive position.
·Maintain a strong presence in the sales office and act as the escalation point for high-value or complex bookings.
Client Relationship Management & Account Retention
·Maintain relationships with key clients, agencies and planners, ensuring continuity and repeat business.
·Oversee the delivery of site visits, show rounds and pre-event planning meetings.
·Ensure that the customer journey from enquiry to post-event feedback is delivered to the highest standard.
·Ensure CRM systems (e.g. HubSpot) are maintained accurately with timely data input and pipeline updates.
·Produce weekly and monthly sales reports, including enquiry sources, conversion statistics and revenue forecasts.
·Work closely with the Sales Administrator to ensure seamless communication with the Operations Team and accurate function sheets.
Collaboration with Marketing & Operations
·Work closely with the Operations Team to ensure seamless execution of events and client requirements.
·Provide feedback to enhance guest experiences and develop new service offerings.
·Work with the marketing team to develop targeted sales campaigns, promotions and lead generation initiatives.
Compliance & Internal Controls
·Take ownership of day-to-day compliance to ensure that operations adhere to legal, regulatory and company standards.
·Ensure all contracts, client data, documentation and correspondence are managed in line with GDPR and internal protocols.
·Maintain a clear audit trail of all sales-related activity, including signed agreements, pricing approvals and communication records.
·Assist with the preparation and response to internal audits or external compliance reviews.
Experience & Key Skills
·Minimum 4–5 years’ experience in hospitality, event, or venue sales.
·Prior experience in supervising or managing a small team within a sales environment.
·Strong interpersonal and communication skills, both verbal and written.
·Proficiency in CRM systems and Microsoft Office.
·Ability to manage and prioritise multiple enquiries and deadlines effectively.
·Commercial awareness with a focus on maximising conversion and yield.
·Confident in handling client negotiations and delivering site visits.
·Positive and energetic attitude with a hands-on approach to leadership.
Working Conditions
Full-time position, with some flexibility required to meet clients and guests during evenings, weekends or bank holidays, depending on business needs
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales and Business Development
Get notified when a new job is posted.
Sign in to set job alerts for “Sales Office Manager” roles.
Coventry, England, United Kingdom 3 weeks ago
Coventry, England, United Kingdom 3 weeks ago
Birmingham, England, United Kingdom 2 weeks ago
Coventry, England, United Kingdom 4 weeks ago
Coventry, England, United Kingdom 3 weeks ago
West Midlands, England, United Kingdom 1 week ago
Nuneaton, England, United Kingdom 1 day ago
Nuneaton, England, United Kingdom 1 day ago
Henley-In-Arden, England, United Kingdom 1 day ago
Birmingham, England, United Kingdom 2 weeks ago
Warwickshire, England, United Kingdom 3 weeks ago
Site Co-ordinator/Trainee Sales Executive
Watford, England, United Kingdom 1 week ago
Nuneaton, England, United Kingdom 2 days ago
West Midlands, England, United Kingdom 4 days ago
Leicester Forest East, England, United Kingdom 3 weeks ago
Nuneaton, England, United Kingdom 3 days ago
Birmingham, England, United Kingdom 2 weeks ago
Major Account Director – England & Wales
Birmingham, England, United Kingdom 3 weeks ago
West Midlands, England, United Kingdom 2 weeks ago
West Midlands, England, United Kingdom 1 week ago
Warwick, England, United Kingdom 3 days ago
Lichfield, England, United Kingdom 1 day ago
Rugby, England, United Kingdom 1 week ago
Birmingham, England, United Kingdom 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Sales Office Manager employer: The Heart of England Conference & Events Centre
Contact Detail:
The Heart of England Conference & Events Centre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Office Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the hospitality and events industry. Understanding current market dynamics will not only help you during interviews but also demonstrate your proactive approach to staying informed.
✨Tip Number 2
Network with professionals in the events and hospitality sectors. Attend local events or join relevant online groups to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led a sales team or improved conversion rates in previous roles. Having concrete achievements ready will showcase your capability and fit for the Sales Office Manager position.
✨Tip Number 4
Research the Heart of England Conference & Events Centre thoroughly. Knowing their services, client base, and recent events will allow you to tailor your discussions and show genuine interest in contributing to their success.
We think you need these skills to ace Sales Office Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in hospitality or events sales. Emphasise your leadership skills and any achievements in driving sales growth, as these are key for the Sales Office Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific examples of how you've successfully managed teams and driven sales in previous positions, aligning your experience with the job description.
Highlight Key Skills: In your application, clearly outline your proficiency in CRM systems and Microsoft Office, as well as your strong communication skills. These are essential for managing client relationships and ensuring smooth operations.
Showcase Your Results: Include quantifiable results in your application, such as sales targets met or exceeded, conversion rates improved, or successful training initiatives. This will demonstrate your ability to drive revenue growth effectively.
How to prepare for a job interview at The Heart of England Conference & Events Centre
✨Showcase Your Leadership Skills
As a Sales Office Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed and developed a team in the past.
✨Know Your Numbers
Familiarise yourself with key performance indicators (KPIs) relevant to sales in the hospitality or events sector. Be ready to discuss how you have set, monitored, and achieved these metrics in previous roles.
✨Demonstrate Client Relationship Management
Prepare to talk about your experience in maintaining client relationships and ensuring repeat business. Share specific examples of how you've handled complex bookings or high-value clients.
✨Understand Market Trends
Research current market trends and competitor pricing in the events industry. Being able to discuss this knowledge will show your commercial awareness and ability to drive revenue growth.