At a Glance
- Tasks: Create engaging digital content across various platforms and enhance brand awareness.
- Company: Join a dynamic team at HCPC, committed to diversity and inclusion.
- Benefits: Enjoy 30 days holiday, pension contributions, and professional development support.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Make a real impact by shaping digital communications and user experiences.
- Qualifications: Experience in content design, editing, and using tools like Adobe Creative Cloud.
The predicted salary is between 31500 - 38500 £ per year.
We're hiring a Digital Communications Officer at an exciting time as we refresh our brand and expand the team.
You'll help shape how we do this by bringing your own ideas and creative flair to a team that's making a difference.
This role would suit someone with a good mix of content design and editing skills across web, graphics, documents and video, such as Adobe Creative Cloud, Canva and website CMS.
Maybe you have a digital media degree, or have worked in a similar role before, or have built up your skills as a freelancer.
If you can show us the work, we want to hear from you.
We're looking for someone who is confident with image and video editing tools, who communicates clearly, and understands how content needs to be adapted for different audiences and digital channels, including websites, email and social media.
You'll be involved in creating engaging content, utilising user insight and analytical tools such as Google Analytics, you'll support continual improvements to the user experience and our digital activity.
- Your responsibilities
- Creating content through a wide variety of mediums which aligns with our brand identity and enhances brand awareness
- Analysing channel performance, optimising the user experience and implementing any improvements using tools such as Google Analytics, Data Studio and Power BI dashboards.
- Supporting the day-to-day operations of our digital channels, including our website, social media, intranet and email campaigns
- Assisting in the development of user personas, key user journeys and task flows.
Ensure digital content and assets align with HCPC brand guidelines, accessibility standards and web best practice
- Support search engine optimisation (SEO) and generative engine optimisation (GEO) through the creation and maintenance of well-structured and discoverable digital content
- Working with external suppliers to help in the production of materials in alternative formats (e. g. braille, audio, other languages)
Person specification
- Designed and produced digital content for a wide variety of channels
- Managed content production processes from briefing to publication
- Monitored the performance of posts and using tools to compile data
- Used analytics and insights to improve user experience
- Excellent verbal and written communication skills
- Effective teamwork and ability to build relationships with stakeholders
- Sound prioritisation of workload and ability to navigate competing priorities
- A strong understanding of image and video editing software such as Adobe Photoshop, In Design, Premiere and Canva
- Knowledge of best practice for, and how to adapt to, different digital communications channels and web design principles for accessibility and optimisation.
- Rewards and Benefits
- 30 days holiday + bank holidays
- 8% employer pension
- training and membership support
- Employee Assistance Programme
- Employee lifestyle benefits
- Eligibility
- Candidates must have the right to work in the UK.
- Applications without a supporting statement may not be considered.
- We conduct original document checks, as part of pre-employment screening.
- Candidates require a Disclosure and Barring Service (DBS) criminal record check.
- We are unable to provide feedback at application stage.
HCPC's vision is to be recognised as an actively anti-discriminatory organisation that upholds and promotes best practice in equality, diversity and inclusion and an active ally for change.
We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the HCPC.
About the Department – Communications, Engagement and Public Affairs
The Communications, Engagement and Public Affairs department strengthens relationships with the people and organisations that matter most to our work.
The team manages our corporate communication channels and delivers communications across the website, email, social media and intranet.
It leads stakeholder engagement, media and PR, and internal communications and staff engagement activity.
By providing trusted information, fostering engagement and supporting meaningful dialogue, the department helps promote the organisation's role in protecting the public.
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Digital Communications Officer employer: THE HEALTH AND CARE PROFESSIONS COUNCIL
The Health and Care Professions Council is an excellent employer, offering a dynamic work culture that values collaboration and innovation in the heart of London. Employees benefit from professional growth opportunities, a commitment to work-life balance, and the chance to contribute to meaningful projects that impact public health and care. With a focus on employee development and a supportive environment, this role as a Strategic Financial Analyst promises a rewarding career path for those looking to make a difference.
Contact Details:
THE HEALTH AND CARE PROFESSIONS COUNCIL Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Communications Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THE HEALTH AND CARE PROFESSIONS COUNCIL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THE HEALTH AND CARE PROFESSIONS COUNCIL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THE HEALTH AND CARE PROFESSIONS COUNCIL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THE HEALTH AND CARE PROFESSIONS COUNCIL. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Communications Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THE HEALTH AND CARE PROFESSIONS COUNCIL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THE HEALTH AND CARE PROFESSIONS COUNCIL:Show us that you’ve done your homework! In your application, briefly mention what you admire about THE HEALTH AND CARE PROFESSIONS COUNCIL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THE HEALTH AND CARE PROFESSIONS COUNCIL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THE HEALTH AND CARE PROFESSIONS COUNCIL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THE HEALTH AND CARE PROFESSIONS COUNCIL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
