Shape the future of visitor attractions across the UK Do you love creating marketing that generates real commercial results? Are you equally comfortable building high‑performing digital campaigns as you are meeting customers, attending exhibitions and telling compelling brand stories?
We're looking for an ambitious Product Marketing Manager to lead the marketing strategy for VisiSoft… our market‑leading SaaS platform used by some of the UK's most exciting visitor attractions.
From zoos and theme parks to museums, castles and heritage railways, you'll help organisations transform the way they manage their operations and deliver unforgettable visitor experiences.
This is far more than a traditional marketing role. You'll become a recognised face within the visitor attraction industry, working closely with customers, partners and our commercial teams to build campaigns that generate demand, strengthen our brand and fuel business growth.
If you're passionate about B2B marketing, enjoy variety and want your work to make a measurable impact, we'd love to hear from you.
What you'll be doing As our Product Marketing Manager, you'll own the end‑to‑end marketing strategy for VisiSoft, combining digital marketing, content creation, events and customer engagement to generate qualified sales opportunities.
Lead and deliver integrated marketing campaigns across SEO, PPC, email, social media, PR and content marketing
Create demand generation campaigns that attract, nurture and convert high‑quality leads
Manage HubSpot marketing automation, workflows, landing pages and CRM campaigns
Develop compelling content including blogs, case studies, customer stories, webinars and thought leadership
Represent VisiSoft at exhibitions, networking events and customer visits across the UK
Plan and deliver our flagship Visitor Attraction Forum and other customer events
Build strong relationships with customers, industry partners and associations
Analyse campaign performance and continually optimise activity to maximise ROI
Work closely with Sales, Product and Customer Success to align marketing with commercial objectives
Help position VisiSoft as the leading technology platform for visitor attractions
What we're looking for You’ll probably have:
3–5 years' experience in Product Marketing, B2B Marketing or Demand Generation
Experience marketing SaaS, technology or software solutions
Excellent copywriting and content creation skills
Experience with HubSpot or another CRM/marketing automation platform
Strong knowledge of SEO, PPC, email marketing and digital campaign optimisation
Experience organising exhibitions, conferences or customer events
Strong analytical skills with the ability to measure campaign performance
Excellent communication and presentation skills
A full UK driving licence and willingness to travel across the UK
It would be great if you also have Experience within visitor attractions, hospitality, leisure or tourism
Knowledge of EPOS or retail technology
Experience with AI Search, AEO or modern search optimisation
Google Analytics or Looker Studio experience
PR or media relations experience
Basic video editing skills
Why you'll love this role No two days are the same.
One day you'll be launching a national demand generation campaign. The next you'll be visiting a zoo, attending an industry exhibition or interviewing customers about how they're transforming visitor experiences.
You’ll have the opportunity to:
Own the marketing strategy for a market‑leading SaaS platform
Work with some of the UK's best‑known visitor attractions
Attend industry events across the country
Deliver high‑profile exhibitions and customer forums
Work with an experienced, collaborative commercial team
Influence business growth through measurable marketing performance
Build your profile within a thriving industry
The type of person who'll thrive here We're looking for someone who is:
Commercially minded
Creative and curious
Confident building relationships
Organised and proactive
Data‑driven but customer‑focused
Comfortable taking ownership
Collaborative and full of ideas
Passionate about creating marketing that people genuinely remember
About us At The HBP Group , we're passionate about helping businesses succeed through innovative technology and exceptional customer experiences.
VisiSoft is our specialist visitor attraction management platform, trusted by attractions across the UK to streamline operations, improve visitor experiences and drive commercial success.
We're proud of our collaborative culture, our commitment to continuous improvement and our focus on delivering outstanding results for our customers.
Ready to make an impact? If you're looking for a marketing role where your ideas matter, your work has real commercial impact and every week brings something new, we'd love to hear from you.
Apply today and help shape the future of visitor attractions across the UK.
Closing Date: 25th September 2026
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
Due to the high number of applications, we thank all applicants for their interest; however, only those selected for an interview will be contacted.
#J-18808-Ljbffr
We're looking for an ambitious Product Marketing Manager to lead the marketing strategy for VisiSoft… our market‑leading SaaS platform used by some of the UK's most exciting visitor attractions.
From zoos and theme parks to museums, castles and heritage railways, you'll help organisations transform the way they manage their operations and deliver unforgettable visitor experiences.
This is far more than a traditional marketing role. You'll become a recognised face within the visitor attraction industry, working closely with customers, partners and our commercial teams to build campaigns that generate demand, strengthen our brand and fuel business growth.
If you're passionate about B2B marketing, enjoy variety and want your work to make a measurable impact, we'd love to hear from you.
What you'll be doing As our Product Marketing Manager, you'll own the end‑to‑end marketing strategy for VisiSoft, combining digital marketing, content creation, events and customer engagement to generate qualified sales opportunities.
Lead and deliver integrated marketing campaigns across SEO, PPC, email, social media, PR and content marketing
Create demand generation campaigns that attract, nurture and convert high‑quality leads
Manage HubSpot marketing automation, workflows, landing pages and CRM campaigns
Develop compelling content including blogs, case studies, customer stories, webinars and thought leadership
Represent VisiSoft at exhibitions, networking events and customer visits across the UK
Plan and deliver our flagship Visitor Attraction Forum and other customer events
Build strong relationships with customers, industry partners and associations
Analyse campaign performance and continually optimise activity to maximise ROI
Work closely with Sales, Product and Customer Success to align marketing with commercial objectives
Help position VisiSoft as the leading technology platform for visitor attractions
What we're looking for You’ll probably have:
3–5 years' experience in Product Marketing, B2B Marketing or Demand Generation
Experience marketing SaaS, technology or software solutions
Excellent copywriting and content creation skills
Experience with HubSpot or another CRM/marketing automation platform
Strong knowledge of SEO, PPC, email marketing and digital campaign optimisation
Experience organising exhibitions, conferences or customer events
Strong analytical skills with the ability to measure campaign performance
Excellent communication and presentation skills
A full UK driving licence and willingness to travel across the UK
It would be great if you also have Experience within visitor attractions, hospitality, leisure or tourism
Knowledge of EPOS or retail technology
Experience with AI Search, AEO or modern search optimisation
Google Analytics or Looker Studio experience
PR or media relations experience
Basic video editing skills
Why you'll love this role No two days are the same.
One day you'll be launching a national demand generation campaign. The next you'll be visiting a zoo, attending an industry exhibition or interviewing customers about how they're transforming visitor experiences.
You’ll have the opportunity to:
Own the marketing strategy for a market‑leading SaaS platform
Work with some of the UK's best‑known visitor attractions
Attend industry events across the country
Deliver high‑profile exhibitions and customer forums
Work with an experienced, collaborative commercial team
Influence business growth through measurable marketing performance
Build your profile within a thriving industry
The type of person who'll thrive here We're looking for someone who is:
Commercially minded
Creative and curious
Confident building relationships
Organised and proactive
Data‑driven but customer‑focused
Comfortable taking ownership
Collaborative and full of ideas
Passionate about creating marketing that people genuinely remember
About us At The HBP Group , we're passionate about helping businesses succeed through innovative technology and exceptional customer experiences.
VisiSoft is our specialist visitor attraction management platform, trusted by attractions across the UK to streamline operations, improve visitor experiences and drive commercial success.
We're proud of our collaborative culture, our commitment to continuous improvement and our focus on delivering outstanding results for our customers.
Ready to make an impact? If you're looking for a marketing role where your ideas matter, your work has real commercial impact and every week brings something new, we'd love to hear from you.
Apply today and help shape the future of visitor attractions across the UK.
Closing Date: 25th September 2026
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
Due to the high number of applications, we thank all applicants for their interest; however, only those selected for an interview will be contacted.
#J-18808-Ljbffr
Product Marketing Manager (SaaS) employer: The HBP Group
The HBP Group is an excellent employer for those looking to thrive in a dynamic IT environment, offering a collaborative work culture that values innovation and client engagement. With a focus on employee growth, you will have access to continuous learning opportunities and the chance to lead impactful projects across the UK. Join us to be part of a team that not only embraces technology but also prioritises meaningful relationships with clients and colleagues alike.
