At a Glance
- Tasks: Lead innovative marketing strategies for a top SaaS platform in the visitor attractions sector.
- Company: Join The HBP Group, a leader in tech solutions for visitor attractions across the UK.
- Benefits: Dynamic work environment with opportunities for travel and professional growth.
- Other info: Collaborative culture focused on continuous improvement and outstanding results.
- Why this job: Make a real impact on visitor experiences while working with exciting attractions like zoos and museums.
- Qualifications: 3-5 years in B2B marketing, strong content creation skills, and experience with digital campaigns.
The predicted salary is between 50000 - 65000 £ per year.
Shape the future of visitor attractions across the UK
Do you love creating marketing that generates real commercial results?
Are you equally comfortable building high‑performing digital campaigns as you are meeting customers, attending exhibitions and telling compelling brand stories?
We're looking for an ambitious Product Marketing Manager to lead the marketing strategy for Visi Soft… our market‑leading Saa S platform used by some of the UK's most exciting visitor attractions.
From zoos and theme parks to museums, castles and heritage railways, you'll help organisations transform the way they manage their operations and deliver unforgettable visitor experiences.
This is far more than a traditional marketing role.
You'll become a recognised face within the visitor attraction industry, working closely with customers, partners and our commercial teams to build campaigns that generate demand, strengthen our brand and fuel business growth.
If you're passionate about B2B marketing, enjoy variety and want your work to make a measurable impact, we'd love to hear from you.
What you'll be doing
As our Product Marketing Manager, you'll own the end‑to‑end marketing strategy for Visi Soft, combining digital marketing, content creation, events and customer engagement to generate qualified sales opportunities.
- Lead and deliver integrated marketing campaigns across SEO, PPC, email, social media, PR and content marketing
- Create demand generation campaigns that attract, nurture and convert high‑quality leads
- Manage Hub Spot marketing automation, workflows, landing pages and CRM campaigns
- Develop compelling content including blogs, case studies, customer stories, webinars and thought leadership
- Represent Visi Soft at exhibitions, networking events and customer visits across the UK
- Plan and deliver our flagship Visitor Attraction Forum and other customer events
- Build strong relationships with customers, industry partners and associations
- Analyse campaign performance and continually optimise activity to maximise ROI
- Work closely with Sales, Product and Customer Success to align marketing with commercial objectives
- Help position Visi Soft as the leading technology platform for visitor attractions
What we're looking for
You’ll probably have
- 3–5 years' experience in Product Marketing, B2B Marketing or Demand Generation
- Experience marketing Saa S, technology or software solutions
- Excellent copywriting and content creation skills
- Experience with Hub Spot or another CRM/marketing automation platform
- Strong knowledge of SEO, PPC, email marketing and digital campaign optimisation
- Experience organising exhibitions, conferences or customer events
- Strong analytical skills with the ability to measure campaign performance
- Excellent communication and presentation skills
- A full UK driving licence and willingness to travel across the UK
- It would be great if you also have
- Experience within visitor attractions, hospitality, leisure or tourism
- Knowledge of EPOS or retail technology
- Experience with AI Search, AEO or modern search optimisation
- Google Analytics or Looker Studio experience
- PR or media relations experience
- Basic video editing skills
- Why you'll love this role
No two days are the same.
One day you'll be launching a national demand generation campaign.
The next you'll be visiting a zoo, attending an industry exhibition or interviewing customers about how they're transforming visitor experiences.
You’ll have the opportunity to
- Own the marketing strategy for a market‑leading Saa S platform
- Work with some of the UK's best‑known visitor attractions
- Attend industry events across the country
- Deliver high‑profile exhibitions and customer forums
- Work with an experienced, collaborative commercial team
- Influence business growth through measurable marketing performance
- Build your profile within a thriving industry
- The type of person who'll thrive here
We're looking for someone who is
- Commercially minded
- Creative and curious
- Confident building relationships
- Organised and proactive
- Data‑driven but customer‑focused
- Comfortable taking ownership
- Collaborative and full of ideas
- Passionate about creating marketing that people genuinely remember
About us
The HBP Group , we're passionate about helping businesses succeed through innovative technology and exceptional customer experiences.
Visi Soft is our specialist visitor attraction management platform, trusted by attractions across the UK to streamline operations, improve visitor experiences and drive commercial success.
We're proud of our collaborative culture, our commitment to continuous improvement and our focus on delivering outstanding results for our customers.
Ready to make an impact?
If you're looking for a marketing role where your ideas matter, your work has real commercial impact and every week brings something new, we'd love to hear from you.
Apply today and help shape the future of visitor attractions across the UK.
Closing Date
25th September 2026
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
Due to the high number of applications, we thank all applicants for their interest; however, only those selected for an interview will be contacted.
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Product Marketing Manager (SaaS) in North Ferriby employer: The HBP Group
The HBP Group is an excellent employer for those looking to thrive in a dynamic IT environment, offering a collaborative work culture that values innovation and client engagement. With a focus on employee growth, you will have access to continuous learning opportunities and the chance to lead impactful projects across the UK. Join us to be part of a team that not only embraces technology but also prioritises meaningful relationships with clients and colleagues alike.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (SaaS) in North Ferriby
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The HBP Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The HBP Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The HBP Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The HBP Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager (SaaS) in North Ferriby
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The HBP Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The HBP Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The HBP Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The HBP Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The HBP Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The HBP Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
