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- Tasks: Create and implement marketing campaigns to boost brand awareness globally.
- Company: Join a forward-thinking insurance company dedicated to making a positive impact.
- Benefits: Enjoy opportunities for growth, collaboration, and a dynamic work environment.
- Why this job: Be part of a team shaping the future of international marketing in a vibrant industry.
- Qualifications: 5+ years in marketing or communications; creativity and strong communication skills are essential.
- Other info: This role is based in London; applicants must have the right to work in the UK.
The predicted salary is between 36000 - 60000 £ per year.
We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future. This role will be based in London, UK and you are required to have the necessary right to work details prior to application.
Contribute to and develop integrated marketing campaigns to promote and support International’s specialty product and service solutions to external audiences. Drive brand awareness and visibility across the market and outside of the US. Reporting directly to the Head of Distribution, Global Specialty, International with a matrix reporting line to Director of Global Specialty Marketing & Communications in the US.
Responsibilities:- Create awareness of and develop The Hartford International brand in all regions.
- Partner with business subject matter experts to create compelling marketing messaging and value propositions.
- Write and edit content for a variety of marketing channels, including but not limited to flyers, emails, web content, social media messages, announcements, presentation materials, sales tools, and thought leadership articles.
- Assist with internal communications as and when required, such as Town Halls and leadership announcements.
- Liaise with in-house creative services, social media and media teams.
- Develop and implement a marketing strategy to support sales efforts across all business units.
- Support London, Latin America and Asia regions/teams.
- Contribute to marketing plans, advertising, direct marketing and campaigns.
- Identify and measure marketing outcomes to increase efficiency of marketing activities for the International business.
- Monitor and report on competitor activity.
- Own Net Promoter Score (NPS) study in the market, partnering with in-house research team.
- Oversee and manage the marketing budget.
- Communicate with target audiences to showcase The Hartford’s brand.
- Write and proofread marketing copy for marketing campaigns.
- Strategize on thought leadership articles with in-house writers.
- Support distribution team with high priority events that aim at showcasing The Hartford brand.
- Develop relationships with key stakeholders, both internal and external, at all levels.
- Work with Director of Global Specialty Marketing & Communications in the US to bring consistent messaging and strategy for marketing initiatives.
- Ensure that all relevant policies and procedures are adhered to.
- Adhere to any common standards set across the company and ensure that policies and procedures are adequately documented.
- Work in partnership with US Global Specialty marketing/communications team.
- Work in partnership with Enterprise Marketing/Communication in-house service teams such as: social media, content, website, media.
- Communication and interpersonal skills.
- Commercial awareness and business acumen.
- Copywriting.
- Creativity.
- An eye for detail.
- Analytical and strategic thinking.
- Drive and self-motivation.
- A flexible approach to work.
- Teamwork and the ability to foster good working relationships.
- Influencing and negotiation skills.
- Microsoft Office Suite- PowerPoint, Word, Excel.
- Strong organisation skills.
- Understanding media landscape in London.
- Ability to work collaboratively in a fast-paced environment.
- Demonstrated ability to adapt business objectives to design of marketing strategies.
- 5+ years marketing or communication experience.
- Understanding of international insurance industry desirable.
Marketing & Communications Executive employer: The Hartford
Contact Detail:
The Hartford Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Communications Executive
✨Tip Number 1
Familiarise yourself with The Hartford's brand and its international presence. Understanding their values and how they position themselves in the market will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 2
Network with professionals in the insurance and marketing sectors, especially those who have experience in international markets. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends and challenges.
✨Tip Number 3
Showcase your copywriting skills by creating a portfolio of diverse marketing materials. Include examples that highlight your ability to craft compelling messages for various channels, as this is a key responsibility of the role.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've measured marketing outcomes in previous roles. Be ready to share specific examples of how you've used data to drive marketing strategies and improve campaign efficiency.
We think you need these skills to ace Marketing & Communications Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, particularly in the insurance sector. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and communications. Mention specific campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your copywriting skills and creativity. Provide examples of content you've created for various marketing channels, as this is crucial for the role.
Highlight Relevant Experience: If you have experience working in international markets or with diverse teams, make sure to highlight this. The company values a flexible approach and the ability to work collaboratively in a fast-paced environment.
How to prepare for a job interview at The Hartford
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest trends in marketing and communications, especially within the insurance industry. Be prepared to discuss how you can apply these trends to develop integrated marketing campaigns that resonate with diverse audiences.
✨Demonstrate Your Copywriting Skills
Since the role involves writing and editing content for various channels, bring examples of your previous work. Highlight your ability to create compelling messaging and value propositions that align with brand awareness goals.
✨Prepare for Strategic Discussions
Expect questions about how you would measure marketing outcomes and increase efficiency. Think about specific metrics you've used in past roles and be ready to discuss how you would apply them to The Hartford's international marketing efforts.
✨Emphasise Team Collaboration
This position requires working closely with various teams, both locally and internationally. Be ready to share examples of how you've successfully collaborated with different stakeholders to achieve common goals in a fast-paced environment.
