At a Glance
- Tasks: Create engaging social content and host videos across platforms like TikTok and Instagram.
- Company: Join a dynamic team at The Handbook, a leading brand in digital media.
- Benefits: Flexible hours, creative freedom, and opportunities for growth in a vibrant environment.
- Other info: Work in London with a collaborative team and stay ahead of trends.
- Why this job: Be the face of our brand and shape the future of social media content.
- Qualifications: 3+ years in social media management with strong on-camera presence and editing skills.
The predicted salary is between 40500 - 49500 £ per year.
The Handbook is looking for a creative, data-driven, and highly engaging Senior Content Creator & Social Media Strategist to become the face and voice of our brand across all social channels. This is not a traditional behind-the-scenes social media management role. You will be responsible for the end-to-end production of social content (from ideation and scripting to filming, editing, and publishing) while regularly appearing on camera. You must possess a deep, strategic understanding of the algorithms powering TikTok, Instagram, and YouTube Shorts, backed by a proven track record of scaling digital communities.
Key Responsibilities
- On-Camera Hosting: Serve as the primary on-camera personality, presenting features, hosting social videos, and conducting interviews with an authentic, confident, and charismatic presence.
- End-to-End Creation: Concept, script, film, and edit high-quality, native short-form and long-form video content daily.
- Platform Optimisation: Tailor content formats specifically to maximise engagement across TikTok, Instagram (Reels/Stories), YouTube, and emerging channels.
- Social Strategy & Audience Growth:
- Channel Scaling: Execute proven organic growth strategies to expand our follower base, boost engagement rates, and foster an active, loyal community.
- Algorithm Mastery: Stay ahead of platform algorithm shifts, feature updates, and viral audio to ensure our content maintains high visibility and organic reach.
- Performance Analytics: Routinely track, analyse, and report on video metrics (watch time, retention, shares) to refine our content strategy based on hard data.
- Trend Forecasting & Collaboration:
- Trend Reactive: Spot internet trends, memes, and industry news early, rapidly pivoting production to capitalise on cultural moments.
- Brand Consistency: Ensure all visual assets, tone of voice, and messaging align perfectly with our established brand guidelines.
- Cross-Team Collaboration: Brainstorm and coordinate with wider teams to support brand campaigns and product launches.
Key Requirements
- Experience: Minimum of 3+ years of dedicated experience managing brand social channels with a documented history of driving substantial organic follower growth and viral reach.
- On-Camera Confidence: A natural, conversational on-camera presence with excellent communication skills and the ability to immediately hook an audience.
- Production Skills: Advanced proficiency in mobile video editing apps (CapCut, InShot) or desktop software (Premiere Pro), alongside strong mobile cinematography and lighting skills.
- Data-Informed Mindset: Deep understanding of social analytics tools and an innate knowledge of why a piece of content performs well versus why it flops.
- Commercial Content Creation: Ability to create commercial content according to a brief, ensuring it is polished, meets client requirements and objectives, while still feeling aligned with THB as a brand.
- Interview & Partnership Outreach: Experience setting up and managing interviews, as well as managing influencer partnerships and working with creators.
Location & Availability
- London-Based: This role is based out of our South West London office and out and about on shoots. Because our work requires hands‑on collaboration, fast‑turnaround content shoots, and street‑style interviews around the city.
- Hours & Flexibility: Due to the fast-paced nature of digital media, live industry events, and trend‑reactive filming, a high degree of flexibility is required. Candidates must be available to work occasional evenings or weekends as the content and event schedule demands.
Senior Content Creator & Social Strategist employer: The Handbook
The Handbook is an exceptional employer for a Commercial Lifestyle Writer, offering a vibrant work culture that thrives on creativity and collaboration in the heart of London. With competitive salaries, flexible working options like WFH Fridays, and ample opportunities for career progression, employees are encouraged to grow and innovate while enjoying access to exciting industry events and perks. Join us to be part of a dynamic team that celebrates the best of London life and empowers you to showcase your talents across multiple platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Creator & Social Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Handbook and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Handbook are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Handbook on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Handbook. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Creator & Social Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Handbook. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Handbook:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Handbook’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Handbook
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Handbook will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Handbook, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
