Senior Content Creator & Social Strategist

The Handbook is looking for a creative, data-driven, and highly engaging Senior Content Creator & Social Media Strategist to become the face and voice of our brand across all social channels. This is not a traditional behind-the-scenes social media management role. You will be responsible for the end-to-end production of social content (from ideation and scripting to filming, editing, and publishing) while regularly appearing on camera. You must possess a deep, strategic understanding of the algorithms powering TikTok, Instagram, and YouTube Shorts, backed by a proven track record of scaling digital communities.

Key Responsibilities

• On-Camera Hosting: Serve as the primary on-camera personality, presenting features, hosting social videos, and conducting interviews with an authentic, confident, and charismatic presence.
• End-to-End Creation: Concept, script, film, and edit high-quality, native short-form and long-form video content daily.
• Platform Optimisation: Tailor content formats specifically to maximise engagement across TikTok, Instagram (Reels/Stories), YouTube, and emerging channels.

Social Strategy & Audience Growth

• Channel Scaling: Execute proven organic growth strategies to expand our follower base, boost engagement rates, and foster an active, loyal community.
• Algorithm Mastery: Stay ahead of platform algorithm shifts, feature updates, and viral audio to ensure our content maintains high visibility and organic reach.
• Performance Analytics: Routinely track, analyse, and report on video metrics (watch time, retention, shares) to refine our content strategy based on hard data.

Trend Forecasting & Collaboration

• Trend Reactive: Spot internet trends, memes, and industry news early, rapidly pivoting production to capitalise on cultural moments.
• Brand Consistency: Ensure all visual assets, tone of voice, and messaging align perfectly with our established brand guidelines.
• Cross-Team Collaboration: Brainstorm and coordinate with wider teams to support brand campaigns and product launches.

Key Requirements

• Experience: Minimum of 3+ years of dedicated experience managing brand social channels with a documented history of driving substantial organic follower growth and viral reach.
• On-Camera Confidence: A natural, conversational on-camera presence with excellent communication skills and the ability to immediately hook an audience.
• Production Skills: Advanced proficiency in mobile video editing apps (CapCut, InShot) or desktop software (Premiere Pro), alongside strong mobile cinematography and lighting skills.
• Data-Informed Mindset: Deep understanding of social analytics tools and an innate knowledge of why a piece of content performs well versus why it flops.
• Commercial Content Creation: Ability to create commercial content according to a brief, ensuring it is polished, meets client requirements and objectives, while still feeling aligned with THB as a brand.
• Interview & Partnership Outreach: Experience setting up and managing interviews, as well as managing influencer partnerships and working with creators.

Location & Availability

• London-Based: This role is based out of our South West London office and out and about on shoots. Because our work requires hands‑on collaboration, fast‑turnaround content shoots, and street‑style interviews around the city.
• Hours & Flexibility: Due to the fast-paced nature of digital media, live industry events, and trend‑reactive filming, a high degree of flexibility is required. Candidates must be available to work occasional evenings or weekends as the content and event schedule demands.

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