At a Glance
- Tasks: Lead digital marketing campaigns that drive engagement and generate high-quality leads.
- Company: Join HALO, a leading global NGO making a real impact in conflict-affected areas.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Other info: Be part of a dynamic team dedicated to transforming global engagement.
- Why this job: Make a difference while growing your digital marketing skills in a meaningful role.
- Qualifications: Experience in paid advertising and email marketing, with strong copywriting skills.
The predicted salary is between 45000 - 45000 £ per year.
Location: UK, Remote (Requirement to attend occasional team meetings in London)
Salary: circa £45k, dependent on experience
Hours: Full time
Contract Type: Maternity leave cover (8 months) - September 2026 to April 2027
Reports to: Global Head of Digital Platforms
Direct reports: None
Key internal contacts/relationships: HQ Comms Team, Global Philanthropy Team, HQ Strategy Team and HALO USA.
Key external contacts/relationships: Fundraising agency and design agencies.
Job purpose: To lead the planning, execution and optimisation of integrated digital marketing campaigns that drive engagement, generate high-quality leads and deliver measurable impact in support of HALO’s strategic objectives.
About HALO: HALO is the leading global NGO addressing the impact and drivers of conflict in 30 countries and territories, with over 8,000 staff. Most of our staff are local employees and include a growing number of women. Our primary duty is to serve people affected by conflict, clearing landmines and the explosive remnants of war that threaten lives and livelihoods long after fighting has finished. We make land safe where war has ended, while also assisting those affected by active conflict and endemic violence. HALO addresses human suffering caused by armed violence in some of the world’s most fragile places, securing weapons and ammunition and working with both state and community actors to reduce the prevalence of armed violence.
About the role: As the Digital Marketing Manager, you will lead the delivery and optimisation of HALO’s digital marketing activity across paid media, email and social channels. Taking a strategically aligned and impact-driven approach, you will identify opportunities to maximise how digital marketing supports priority programmes and fundraising activity. You will play a central role in growing HALO’s digital reach and driving meaningful engagement, ensuring our marketing activity delivers measurable outcomes and supports income generation and awareness. You will own the performance of our advertising, using insight and experimentation to continuously improve results. Alongside this, you will deliver high-impact email marketing campaigns across the full supporter journey, from acquisition and conversion to retention and reactivation. Reporting to the Head of Digital Platforms, this is a fantastic opportunity to join a growing team and play a pivotal role in transforming how HALO engages global audiences.
Responsibilities:
- Design and deliver paid media campaigns that expand reach, engage new audiences and increase awareness of HALO’s global impact.
- Manage and optimise Google Ad Grant and paid search activity to maximise performance and ROI.
- Implement advanced targeting, retargeting and audience segmentation strategies.
- Monitor and optimise campaign performance through continuous testing, analysis and budget management.
- Lead the delivery of the email marketing programme, advising on content to ensure it is engaging, relevant and high impact.
- Manage the overarching email calendar to ensure consistent, coordinated and audience-led communications.
- Plan data selections, build campaign lists, and manage integrations, ensuring compliance with data protection best practice.
- Monitor email performance and drive continuous improvement across key metrics.
- Take a hands-on approach to optimisation, including A/B testing and performance analysis across all digital channels.
- Provide strategic insight and digital marketing expertise to communications and fundraising teams.
- Partner with fundraising teams to maximise income generation and engagement through digital activity.
- Identify and implement improvements in tracking, data collection and behavioural analysis.
- Maintain reporting frameworks to deliver clear, actionable insights on performance.
- Stay up to date with digital marketing and fundraising trends, proactively identifying opportunities to test and innovate.
Qualifications:
- Strong expertise in paid advertising and email marketing, with a deep understanding of audience behaviour and content performance.
- Experience delivering integrated, multichannel digital campaigns.
- Excellent knowledge of digital media buying, particularly Google Ads, Meta platforms and LinkedIn.
- Hands‑on experience with email marketing platforms (Dotdigital experience an advantage).
- Strong copywriting skills and the confidence to produce copy for a range of audiences with varying interests and motivations.
- Proven experience using digital marketing within a CRM‑driven environment, ideally in the charity sector.
- Demonstrable track record of improving digital marketing performance and delivering measurable results.
- Strong understanding of supporter journeys and digital best practice.
- Solid grounding in digital content principles, including writing for web, accessibility, UX and email design.
- Experience using analytics tools (eg Google Analytics, Search Console) to monitor performance and generate insights.
- Good understanding of GDPR and its implications for digital marketing.
Benefits:
- 25 days’ annual leave plus 8 statutory holidays
- Non‑contributory life assurance
- Private medical insurance
- Pension contributions matched by HALO up to 5%
- Emergency medical insurance while travelling overseas
- Flexible working policy
Please submit a CV (no more than 2 pages) and a cover letter (no more than 1 page) outlining how your experience matches the key skills and competencies required by 13th July 2026. Applications without a cover letter tailored to this position will not be considered.
The HALO Trust is an Equal Opportunity Employer and does not discriminate against any applicant for employment because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. The HALO Trust is committed to attracting, developing, and retaining talented individuals from a wide range of backgrounds, experiences, and perspectives. The HALO Trust is committed to ensuring that it provides a safe and trusted environment which safeguards and promotes the welfare and wellbeing of anyone who comes into contact with, or is part of, the Charity, with a zero‑tolerance approach to behaviours which challenge this.
Global Digital Marketing Manager (Maternity Cover) in London employer: The HALO Trust
HALO is an exceptional employer, offering a unique opportunity to contribute to meaningful work that addresses the impact of conflict globally. With a strong commitment to employee wellbeing, flexible working policies, and a culture that values diversity and inclusion, HALO fosters an environment where talent can thrive. Employees benefit from comprehensive support, including private medical insurance and generous leave, while playing a pivotal role in driving impactful digital marketing initiatives that make a real difference in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Marketing Manager (Maternity Cover) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Global Digital Marketing Manager (Maternity Cover) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at The HALO Trust from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at The HALO Trust specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at The HALO Trust
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at The HALO Trust, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show The HALO Trust you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure The HALO Trust that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for The HALO Trust, so think on your feet and don't hesitate to showcase your creativity!
