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- Tasks: Lead and transform Ella’s Kitchen’s digital ecosystem, creating engaging online experiences.
- Company: Join a purpose-driven brand committed to health and nutrition for kids.
- Benefits: Enjoy a hybrid work model, competitive salary, and a supportive team culture.
- Why this job: Make a real impact on children's health while driving digital innovation.
- Qualifications: Proven digital experience, strong communication skills, and a passion for our mission.
- Other info: Be part of a diverse team that values creativity and curiosity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Near Henley-on-Thames (hybrid – minimum 2 days per week in our lovely Barns)
Contract: Full-time, Permanent
Reports to: Senior Marketing Communication Manager
Line Management: Brand Manager – Digital & Content
About Ella’s Kitchen
Part of the Hain Celestial Group family of brands, Ella’s Kitchen exists to help little ones grow up happy, healthy, and never hungry. Founded in 2006, we put health and nutrition first – without ever compromising on taste or convenience. In 2016 we proudly became a certified B Corporation, joining a global movement of businesses using their force for good. Our values guide everything we do: we’re childlike, we win together, we own it, we foster inclusion, and we’re endlessly curious. We’re looking for someone brilliant who believes in our mission and lives and breathes these values.
About The Hain Celestial Group
Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, we have intentionally focused on nutrition and wellbeing, with products sold in over 75 countries worldwide.
Commitment to Equality, Diversity & Inclusion
We’re committed to creating a culture where everyone can be themselves and diversity of thought is welcomed. We consider all applicants fairly, regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, or pregnancy and maternity. If you need reasonable adjustments during the recruitment process, please let us know and we’ll be happy to support you.
The Role
As Senior Digital Experience Manager, you’ll lead and transform Ella’s Kitchen’s digital ecosystem across the UK and ATW. This role isn’t about keeping the lights on – it’s about sparking new ideas, driving change, and creating brilliant digital experiences. You’ll own and evolve our digital touchpoints – websites, app, loyalty programme, PPC and eCRM – working collaboratively with brand, marketing and sales teams to drive engagement, performance and growth. Your mission: help us get them, keep them and make them shout, while always staying Kids First.
Key Responsibilities
- Digital Ecosystem & Ecommerce: Own and evolve Ella’s Kitchen digital channels (websites, app, eCRM, PPC and loyalty programme), focusing on UX, SEO, engagement and conversion. Manage the online shop experience, ensuring content, design and journeys engage and convert consumers. Work closely with sales teams and fulfilment partners to support ecommerce performance through optimised content, promotions and customer journeys. Manage external agency partners to deliver continuous improvement and strong performance across all channels. Maintain best‑in‑class standards across all digital touchpoints, ensuring accuracy, freshness and engagement.
- eCRM: Lead end‑to‑end management and optimisation of our eCRM programme, including age‑and‑stage journeys and solus campaigns. Own content strategy and segmentation plans to drive engagement and conversion. Implement best‑in‑class practices and partner recommendations to keep our programme ahead of the game.
- Loyalty – Become A Friend (BAF): Drive growth of the BAF loyalty programme through recruitment, engagement and cost‑per‑friend efficiency. Own PPC and BAF paid social performance in partnership with agency and social teams. Ensure seamless fulfilment and print operations with third‑party providers. Manage and evolve coupon programme performance to support overall loyalty success.
- Content & Campaign Integration: Own the digital content plan, ensuring alignment with brand narrative and strategic priorities. Collaborate with design and marketing teams to deliver engaging, high‑performing digital content that supports TTL campaigns.
- Performance, Commercial & Operational Excellence: Own monthly digital performance reporting and translate insights into clear, actionable improvements. Lead implementation of changes that enhance consumer experience and commercial impact. Manage digital budgets, POs and invoices. Champion the Ella’s Kitchen brand internally and externally. Contribute positively to a values‑led, inclusive team culture.
About You
You’ll be a strategic, data‑driven digital leader with a hands‑on mindset and a passion for purpose‑driven brands. You’re confident driving change, influencing stakeholders and delivering measurable improvements.
You’ll Bring:
- Proven experience across digital channels, with strong hands‑on expertise.
- Experience using GA4, CMS platforms (Craft or similar), SEO/SEM tools and PPC platforms (e.g. Google Ads).
- Experience managing eCRM platforms and email automation tools.
- Strong agency and budget management experience.
- Commercial acumen with the ability to define, track and optimise KPIs.
- Excellent communication, influencing and project management skills.
- Understanding of GDPR and data privacy best practice.
- Confidence in copywriting and content management.
- A genuine passion for Ella’s Kitchen’s mission, values and purpose.
Interested? If Ella’s Kitchen sounds like a place where you’d love to bring your energy, creativity and curiosity, we’d love to hear from you.
Job Details
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Business Development and Sales
- Industry: Marketing Services
Senior Digital Experience Manager employer: The Hain Celestial Group
Contact Detail:
The Hain Celestial Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Experience Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Show them you’re not just another candidate, but someone who truly aligns with their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can help elevate their digital experience. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Digital Experience Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for Ella's Kitchen shine through! We want to see how much you care about our mission and values. Share personal stories or experiences that connect you to what we do.
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Experience Manager role. Highlight relevant experience and skills that match the job description. We love seeing how your background aligns with our needs!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible and avoid jargon. We appreciate straightforward communication that gets right to the heart of your qualifications and ideas.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and our culture.
How to prepare for a job interview at The Hain Celestial Group
✨Know the Brand Inside Out
Before your interview, dive deep into Ella’s Kitchen's mission and values. Understand their commitment to health and nutrition for children, and be ready to discuss how your experience aligns with their purpose-driven approach.
✨Showcase Your Digital Expertise
Prepare to talk about your hands-on experience with digital channels. Bring examples of past projects where you’ve driven engagement and conversion, especially using tools like GA4, CMS platforms, and eCRM systems. Be specific about the results you achieved!
✨Be Ready to Discuss Collaboration
This role involves working closely with various teams. Think of examples where you’ve successfully collaborated with marketing, sales, or design teams to create impactful digital experiences. Highlight your communication skills and how you influence stakeholders.
✨Prepare Questions That Matter
Have thoughtful questions ready that show your genuine interest in the role and the company. Ask about their future digital strategies or how they measure success in their eCRM programmes. This will demonstrate your curiosity and strategic thinking.
