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- Tasks: Lead creative direction and develop compelling brand narratives for top health-focused brands.
- Company: Join Hain Celestial Group, a leader in healthier living with iconic brands like Ella's Kitchen.
- Benefits: Enjoy a values-led environment where creativity thrives and your ideas can make a real impact.
- Why this job: Be part of a mission-driven community that values innovation and cultural insight in brand storytelling.
- Qualifications: Solid experience in brand strategy and creative direction, with a strong portfolio showcasing storytelling skills.
- Other info: Expect occasional travel to the London office and sites; grow with us in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Creative Strategist role at The Hain Celestial Group
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Make Healthier Living More Attainable — Creatively.
At Hain, we\’re on a mission to build purpose-driven brands that help people live healthier, happier lives. With a portfolio of over 11 No.1 and No.2 brands — including household names like Ella’s Kitchen, Linda McCartney, Hartley’s, and Cully & Suly — we’re not just market leaders. We’re market makers.
As we accelerate into our next phase of brand-led growth, we’re investing in top creative talent to push boundaries and bring our brand purpose to life like never before.
The Role: Senior Creative Strategist
We\’re looking for a bold, visionary thinker to shape the long-term creative direction across our portfolio of much-loved brands. From brand positioning to campaign platforms, you\’ll be the architect of ideas that not only move hearts but shift culture.
You’ll lead the creation of powerful narratives and distinctive identities that drive deep consumer engagement, working across teams and with agency partners to turn strategy into world-class storytelling. If you\’re passionate about brand purpose, cultural insight, and creative innovation — this is your stage.
What You Will Need for the Role
- Solid experience in brand strategy, creative direction, or related roles within marketing or advertising
- A portfolio that demonstrates strong storytelling and campaign development across various platforms
Consumer & Cultural Insight
- Deep understanding of consumer behavior, cultural dynamics, and market trends
- Ability to transform insights into emotionally resonant brand strategies
Creative Leadership
- Proven experience in defining brand vision and developing identity across multi-brand portfolios
- Skilled in leading both internal and external creative teams and agency partners
Collaborative Mindset
- Comfortable working cross-functionally across marketing, product, digital, and innovation teams
- Excellent communication and influencing skills to align stakeholders behind a unified vision
Executional Agility
- Strong project management abilities with the skill to balance long-term thinking and short-term delivery
- Detail-focused with the ability to oversee execution without losing sight of the strategic intent
Key Responsibilities
Brand Vision & Positioning
- Define and drive the long-term creative vision for our brand portfolio
- Develop distinctive brand identities that create meaningful market differentiation
- Embed brand purpose across all creative and marketing efforts
Creative Strategy & Narrative Development
- Lead the development of compelling brand stories and integrated campaign platforms
- Create messaging frameworks that guide tone, voice, and communication pillars
- Turn insights into inspiring creative briefs that drive breakthrough ideas
Campaign Development & Execution
- Partner with portfolio teams to shape creative strategies into consumer-facing campaigns
- Oversee development of campaign assets, ensuring strategic and audience alignment
- Collaborate with internal and external creative teams to deliver best-in-class content
Consumer & Category Insight
- Apply deep consumer understanding to inform creative direction and storytelling
- Use cultural and category trends to fuel innovative, future-facing strategies
- Partner with insights team to identify and act on relevant research opportunities
Cross-Team Collaboration & Alignment
- Work closely with marketing, innovation, digital, and retail teams to ensure consistency
- Provide strategic input to creative partners and external agencies
- Facilitate workshops and creative sessions to bring brand platforms to life
Innovation & Thought Leadership
- Stay ahead of industry and cultural trends to spark new thinking
- Promote bold, progressive ideas that differentiate our brands
- Inspire teams through leadership, creativity, and collaboration
Why Hain?
We’re not just a collection of brands. We’re a community on a mission. From New Covent Garden Soup to Sun-Pat, we exist to make healthier living easier and more inclusive — for people and the planet.
At Hain, you’ll work in a values-led, high-growth environment where creativity is celebrated, and your ideas can make a real impact. We’re growing fast — and want you to grow with us.
Reporting To: Brand & Creative Strategy Director
Direct Reports: 2
Location: United Kingdom (Expectation to travel to Hain London Office and Sites)
Travel: Occasional international travel required
Ready to lead bold, purposeful brand storytelling?
Apply now and help shape the future of food and wellness.
Qualifications
Benefits
Not Specified
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Creative Strategist employer: The Hain Celestial Group
Contact Detail:
The Hain Celestial Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Familiarise yourself with Hain Celestial's brand portfolio. Understanding their key brands like Ella's Kitchen and Linda McCartney will help you tailor your approach and demonstrate genuine interest in their mission during discussions.
✨Tip Number 2
Showcase your creative leadership skills by preparing examples of past projects where you've successfully led teams to develop compelling narratives. Be ready to discuss how you can apply these experiences to Hain's brand storytelling.
✨Tip Number 3
Stay updated on current consumer and cultural trends that align with Hain's values. Being able to speak knowledgeably about these trends will position you as a forward-thinking candidate who can drive innovative strategies.
✨Tip Number 4
Prepare to discuss your collaborative mindset. Think of specific instances where you've worked cross-functionally with marketing, product, or digital teams, as this is crucial for the role and will highlight your ability to align stakeholders.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Hain Celestial Group's mission and values. Familiarise yourself with their portfolio of brands and think about how your creative vision aligns with their purpose-driven approach.
Showcase Your Portfolio: Your application should include a portfolio that highlights your storytelling abilities and campaign development. Make sure to select pieces that demonstrate your experience in brand strategy and creative direction, particularly those that resonate with consumer insights.
Tailor Your CV and Cover Letter: Craft a CV and cover letter that specifically address the key responsibilities and qualifications outlined in the job description. Use examples from your past experiences that showcase your ability to lead creative teams and develop compelling narratives.
Highlight Collaborative Experience: Since the role requires cross-team collaboration, emphasise any previous experiences where you successfully worked with diverse teams. Mention specific projects where you aligned stakeholders behind a unified vision, showcasing your excellent communication skills.
How to prepare for a job interview at The Hain Celestial Group
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your storytelling and campaign development skills. Tailor it to reflect the brands and projects that resonate with Hain Celestial's mission of healthier living.
✨Demonstrate Cultural Insight
Be prepared to discuss how consumer behaviour and cultural dynamics influence your creative strategies. Share examples of how you've transformed insights into compelling narratives that engage audiences.
✨Emphasise Collaboration
Highlight your experience working cross-functionally with various teams. Discuss specific instances where you led creative sessions or workshops that resulted in successful brand strategies, showcasing your collaborative mindset.
✨Exhibit Creative Leadership
Illustrate your ability to define brand vision and identity across multiple brands. Provide examples of how you've inspired and guided both internal teams and external partners to achieve a unified creative direction.
