Senior Marketing Manager

Overview

The Hacking Games (THG) is hiring a Senior Marketing Manager to help shape the next generation of ethical hackers. THG is a mission-led company creating alternative pathways into cybersecurity and digital careers for young people. We’re looking for a senior marketer who understands gaming culture, knows how to build powerful brands, and wants to create real impact.

Senior Marketing Manager

Looking for a new role in 2026?

The Hacking Games (THG) is hiring a Senior Marketing Manager to help shape the next generation of ethical hackers. THG is a mission-led company creating alternative pathways into cybersecurity and digital careers for young people. We’re looking for a senior marketer who understands gaming culture, knows how to build powerful brands, and wants to create real impact.

What you’ll do

• Shape and lead THG’s marketing strategy and brand narrative
• Coordinate activations across esports, gaming, and cybersecurity events
• Lead campaigns with i conic partners
• Drive B2B lead generation targets for HAPTAI
• Build marketing capability in a fast-growing organisation with real autonomy

What you should know

• This is a fast-paced, high-growth startup environment
• THG sets high standards and operates with high trust
• You’ll have real ownership and influence at senior level

Headline details

• Permanent position
• Flexible working from home
• Salary starting from £55,000

If you’re excited by gaming, cybersecurity, and purpose-led growth and want to help shape something meaningful check out the JD below, we’d love to hear from you.

👉 Apply by sending your CV to Hr@thg-v.com

THE HACKING GAMES JOB OPENING: SENIOR MARKETING MANAGER

Please reach out to hr@thg-v.com for more details if you’re interested in the position

KEY RESPONSIBILITIES

• Run our social channels across TikTok, Discord, Instagram, LinkedIn, Reddit, and YouTube. Create content that attracts gamers and earns trust with employers.
• Produce short-form videos, graphics, memes, and stories that make cybersecurity feel exciting and accessible.
• Translate AI and cybersecurity ideas into simple messages for multiple audiences and refine them with product and ops.
• Lead campaigns with major partners and support pitches to government, enterprise, and education.
• Create case studies and thought-leadership that strengthens our position in the cyber talent market.
• Manage the brand across regions and adapt messaging without losing our identity.
• Run direct marketing across email, SMS, and push, focused on driving engagement and conversion.
• Oversee website content, user experience, and SEO.
• Deliver digital marketing end-to-end including analytics, testing, paid, and community engagement.
• Coordinate activations across esports, gaming, and cybersecurity events so our presence is consistent and visible.
• Own funnel KPIs. This includes growth of fans, views, community members, and conversion into hacker assessments, as well as B2B lead generation targets for HAPTAI.
• Overseeing a Junior Marketing Executive reporting in to you

Essential experience

• 5+ years with a strong track record in marketing where your work delivered measurable growth. Backgrounds in tech, gaming, or early stage companies are ideal.
• Clear understanding of how each platform works and the type of content that succeeds on them. You should be able to brief creators and spot good work.
• Confident writer with a feel for social culture and how to create ideas that travel.
• Experience managing websites and digital channels with a working knowledge of SEO and user experience.
• Proven brand-building experience. You know how to define positioning and bring it to life across channels.
• Ability to simplify complex products and make people care about them.
• Experience running multi-channel B2B and B2C campaigns that delivered commercial outcomes.
• Comfortable in chaos. You thrive in fast-moving, entrepreneurial environments where priorities shift and you need to move quickly.

Highly desirable

• Experience building youth focused or Gen Z brands, or working with challenger brands.
• Real understanding of gaming culture.
• Experience growing online communities (Discord, Twitch, gaming forums etc) and keeping them active.
• Experience adapting campaigns for different regions.
• Experience supporting fundraising or investor materials.
• Understanding of cybersecurity, tech, Gen Z and Gen Alpha or social impact missions. You care about making a difference