Senior Marketing Manager in London

Overview The Hacking Games (THG) is hiring a Senior Marketing Manager to help shape the next generation of ethical hackers. THG is a mission-led company creating alternative pathways into cybersecurity and digital careers for young people. We’re looking for a senior marketer who understands gaming culture, knows how to build powerful brands, and wants to create real impact.
Senior Marketing Manager
Looking for a new role in 2026?
The Hacking Games (THG) is hiring a Senior Marketing Manager to help shape the next generation of ethical hackers. THG is a mission-led company creating alternative pathways into cybersecurity and digital careers for young people. We’re looking for a senior marketer who understands gaming culture, knows how to build powerful brands, and wants to create real impact.
What you’ll do Shape and lead THG’s marketing strategy and brand narrative
Coordinate activations across esports, gaming, and cybersecurity events
Lead campaigns with i conic partners
Drive B2B lead generation targets for HAPTAI
Build marketing capability in a fast-growing organisation with real autonomy
What you should know This is a fast-paced, high-growth startup environment
THG sets high standards and operates with high trust
You’ll have real ownership and influence at senior level
Headline details Permanent position
Flexible working from home
Salary starting from £55,000
If you’re excited by gaming, cybersecurity, and purpose-led growth and want to help shape something meaningful check out the JD below, we’d love to hear from you.
Apply by sending your CV to
THE HACKING GAMES JOB OPENING: SENIOR MARKETING MANAGER Please reach out to for more details if you’re interested in the position
KEY RESPONSIBILITIES Run our social channels across TikTok, Discord, Instagram, LinkedIn, Reddit, and YouTube. Create content that attracts gamers and earns trust with employers.
Produce short-form videos, graphics, memes, and stories that make cybersecurity feel exciting and accessible.
Translate AI and cybersecurity ideas into simple messages for multiple audiences and refine them with product and ops.
Lead campaigns with major partners and support pitches to government, enterprise, and education.
Create case studies and thought-leadership that strengthens our position in the cyber talent market.
Manage the brand across regions and adapt messaging without losing our identity.
Run direct marketing across email, SMS, and push, focused on driving engagement and conversion.
Oversee website content, user experience, and SEO.
Deliver digital marketing end-to-end including analytics, testing, paid, and community engagement.
Coordinate activations across esports, gaming, and cybersecurity events so our presence is consistent and visible.
Own funnel KPIs. This includes growth of fans, views, community members, and conversion into hacker assessments, as well as B2B lead generation targets for HAPTAI.
Overseeing a Junior Marketing Executive reporting in to you
Essential experience 5+ years with a strong track record in marketing where your work delivered measurable growth. Backgrounds in tech, gaming, or early stage companies are ideal.
Clear understanding of how each platform works and the type of content that succeeds on them. You should be able to brief creators and spot good work.
Confident writer with a feel for social culture and how to create ideas that travel.
Experience managing websites and digital channels with a working knowledge of SEO and user experience.
Proven brand-building experience. You know how to define positioning and bring it to life across channels.
Ability to simplify complex products and make people care about them.
Experience running multi-channel B2B and B2C campaigns that delivered commercial outcomes.
Comfortable in chaos. You thrive in fast-moving, entrepreneurial environments where priorities shift and you need to move quickly.
Highly desirable Experience building youth focused or Gen Z brands, or working with challenger brands.
Real understanding of gaming culture.
Experience growing online communities (Discord, Twitch, gaming forums etc) and keeping them active.
Experience adapting campaigns for different regions.
Experience supporting fundraising or investor materials.
Understanding of cybersecurity, tech, Gen Z and Gen Alpha or social impact missions. You care about making a difference
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