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- Tasks: Lead the CRM strategy and enhance member experiences at The Gym Group.
- Company: Join The Gym Group, a top-rated budget gym chain in the UK.
- Benefits: Hybrid work, supportive culture, and opportunities for personal growth.
- Why this job: Shape how nearly a million members engage with fitness every day.
- Qualifications: Extensive CRM experience in fast-paced, consumer-focused environments.
- Other info: Be part of an inclusive team that values innovation and development.
The predicted salary is between 43200 - 72000 £ per year.
Location: Hybrid (Clapham Junction three days per week)
Here at The Gym Group we believe we are simply the best in our industry! The Gym Group is not like your average gym! To our members we're the lowest cost nationwide 24/7 Gym with over 250 gyms and counting! We take steps into new areas with a real and authentic purpose - It's our mission to break down barriers to fitness for all. We offer a fantastic place to work in a great working culture. We have been recognised by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams. We may be one of the leading budget gym chains in the UK but there's nothing budget about our investment into our people. We're recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success.
You'll own the end-to-end CRM strategy and execution for The Gym Group - shaping how members experience our brand across their entire lifecycle, from joining through to long-term loyalty and win-back. You'll combine commercial accountability, strategic leadership and platform ownership, ensuring CRM continues to scale alongside the business and supports both day-to-day trading and rapid growth.
- Owning and evolving our CRM strategy across lifecycle, retention, service and commercial communications
- Leading and developing a high-performing CRM team (six people, three direct reports)
- Owning the CRM platform capability and roadmap, ensuring stability, governance and scalability as we evolve our tech stack
- Partnering closely with Product, Data Engineering and Analytics to deliver joined-up, member-first experiences
- Driving retention, revenue growth and win-back performance, with clear accountability for outcomes
- Setting CRM KPIs and measurement frameworks, including testing, incrementality and performance insight
- Acting as the senior CRM voice across the organisation, influencing strategy and decision-making at leadership level
We're looking for a senior CRM leader who has operated in fast-paced, consumer-facing environments and understands how CRM drives real commercial value.
- Extensive experience leading CRM or lifecycle marketing in a subscription, DTC or transactional business
- Proven ownership of retention, revenue and lifecycle performance, not just campaign delivery
- Experience owning and evolving enterprise CRM / marketing automation platforms (e.g. Salesforce Marketing Cloud, Braze, Adobe, Iterable or similar)
- Confidence working across Product, Data, Engineering and Commercial teams
- Experience leading CRM through platform change or transformation is a strong advantage.
If you're excited by the idea of owning CRM at scale in a fast-growing membership business - and shaping how nearly a million members engage with us every day - we'd love to hear from you.
If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to or alternatively call the TGG Recruitment team on and someone will be more than happy to support you.
CRM and in Putney employer: The Gym Group
Contact Detail:
The Gym Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and in Putney
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at The Gym Group. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research The Gym Group’s values and recent projects. Show us you’re not just another candidate but someone who genuinely cares about breaking down barriers to fitness.
✨Tip Number 3
Practice makes perfect! Get a mate to do a mock interview with you. This will help you articulate your experience in CRM and how it aligns with our mission, making you more confident when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our awesome team!
We think you need these skills to ace CRM and in Putney
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of CRM. Highlight your experience in CRM strategy and any relevant achievements that showcase your ability to drive retention and revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our mission at The Gym Group. Be authentic and let your personality come through!
Showcase Your Leadership Skills: Since you'll be leading a team, it's important to demonstrate your leadership experience. Share examples of how you've developed high-performing teams and influenced strategy in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our CRM strategy!
How to prepare for a job interview at The Gym Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM trends and tools, especially those mentioned in the job description like Salesforce Marketing Cloud or Braze. Be ready to discuss how you've used these platforms to drive retention and revenue growth in your previous roles.
✨Showcase Your Leadership Skills
Since this role involves leading a high-performing team, prepare examples of how you've successfully managed teams in the past. Highlight your experience in developing talent and driving performance, as well as how you’ve influenced strategy at a leadership level.
✨Understand Their Mission
The Gym Group is all about breaking down barriers to fitness. Familiarise yourself with their mission and values, and think about how your own experiences align with them. This will show that you’re not just interested in the role, but also in contributing to their purpose.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you had to drive CRM initiatives or lead platform changes, and be ready to explain your thought process and the outcomes. This will demonstrate your ability to handle the fast-paced environment they operate in.