SEO/GEO Content Executive in London

Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging.

The Gym Group is not like your average gym! To our members we’re the lowest cost nationwide 24/7 Gym with over 250 gyms and counting! To our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It’s our mission to break down barriers to fitness for all.

We’re #1 in our industry when it comes to our values, our culture and our people. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams. We may be one of the leading budget gym chains in the UK but there’s nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and GOLD in wellbeing this year. We’re recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do.

About the role... We’re looking for an SEO / GEO Content Executive to join our eCommerce team. In this role, you’ll help shape and deliver content that drives organic traffic, improves conversion, and supports ecommerce revenue growth. You’ll take ownership of planning, creating, and optimising content across our website and blog — making sure it performs not just in traditional search engines, but also across AI-powered and generative search platforms. Working closely with teams across Commercial and Marketing, including Brand, PR, CRM, and Social, you’ll help ensure our content is consistent, visible, and commercially effective. This is a hands-on role for someone who enjoys blending creativity with data, and who’s excited by how search, content, and AI are evolving.

Key responsibilities...

• Creating, optimising, and maintaining SEO-led content that drives organic traffic, conversion, and commercial performance
• Conducting keyword and topic research using tools such as SEMrush and Ahrefs to inform content strategy
• Writing high-quality, engaging copy that is optimised for both SEO and AI-driven platforms
• Managing and publishing content through CMS platforms such as WordPress, Amplience, or Shopify
• Applying on-page SEO best practices, including metadata, internal linking, headings, and schema
• Analysing performance using GA4 and Google Search Console to continuously improve content impact
• Staying up to date with evolving search and AI trends, including generative search experiences
• Collaborating with teams across Commercial and Marketing to align content with wider business goals

About you...

You’re a confident content creator with a strong understanding of SEO and ecommerce. You enjoy using data to inform decisions, but you also know how to write content that connects with people and supports commercial outcomes. You’re comfortable working in a fast-paced environment, juggling multiple priorities, and collaborating with different teams. You’re curious by nature, proactive in your approach, and always looking for ways to improve performance.

You’ll bring:

• Around 3 years’ experience in an SEO or content marketing role
• Proven experience creating and optimising content for SEO and AI-led search platforms
• Experience using content to support ecommerce performance and influence purchase decisions
• Strong knowledge of keyword research and SEO tools such as SEMrush or Ahrefs
• Hands-on experience with CMS platforms such as WordPress, Amplience, Shopify, or similar
• A working understanding of technical SEO principles and how they impact content
• Experience using analytics tools including Google Analytics and Google Search Console
• Excellent written and verbal communication skills

It would be great if you also have:

• Experience optimising content for featured snippets or “People Also Ask” results
• Experience within the fitness, health, or leisure industry
• A portfolio or examples of published content you’ve written or contributed to

If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to or alternatively call the TGG Recruitment team and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that works for you as much as for us!

Your application may be reviewed by an AI tool to help assess your suitability based on the information you provide. Automated decision-making is never used - every application is reviewed and all decisions, including whether to progress your application, are made exclusively by a member of our recruitment team. Your data will be handled in accordance with our Privacy Policy and UK GDPR.